2024-04-04 15:35
Traditional conference formats can come off as lackluster and even boring. With so many companies and conferences each year, audiences want a change of pace and something fresh and unique. I… Read More
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Experiential Marketing Agency Blog
factory360.com
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Factory 360 is a national Experiential Marketing Agency that specializes in event and brand activation and focuses on providing effective marketing related services. We provide the best ideas when it comes to designing your event and producing it to get the best value in the market.
2024-03-26 22:44
In one year, most people view about 2 million TV commercials. Those ads are 30 seconds long and appear on everything from YouTube to streaming channels like Hulu, Netflix, Paramount, and Pea… Read More
2024-02-28 20:33
In the U.S., the B2B trade show market value is a staggering $10.17 billion. It’s estimated that exhibitors and marketers expect to spend around $1.4 million on trade shows each year… Read More
2024-02-28 20:29
Experiential marketing embraces the consumer’s experience. Several years ago, Nielsen looked at the results of 600 TV ads, and 83% of those ads included music. The organization’s… Read More
2024-02-07 21:18
Brand activation is the process of sharing more about your brand’s products or services with people. It’s a marketing plan that follows planning and covers getting your brand int… Read More
2024-02-07 21:15
Consumer packaged goods (CPG) are goods that come in packaging. It’s the tube of toothpaste, the jar of skin cream, and a box of breakfast cereal you see in stores. Items like vitamins… Read More
2024-01-22 12:02
Older marketing techniques were impersonal and had to connect to the masses. Experiential marketing campaigns are designed to be personal. They give a one-on-one or smaller group marketing a… Read More
2023-12-05 15:36
Older marketing techniques were impersonal and had to connect to the masses. Experiential marketing campaigns are designed to be personal. They give a one-on-one or smaller group marketing a… Read More
2023-11-21 16:15
Over half of marketing departments set budgets of $500,000 or higher for in-person events. Almost 14% have the same budget for virtual events. But, 21% of companies don’t have that muc… Read More
2023-11-02 19:26
If you see an image of a child swinging with his face lit up by the sunshine, how do you feel? Now, you’re looking at one of Picasso’s “The Old Guitarist” painting, d… Read More
2023-11-02 19:17
Today’s tech companies need to be competitive. With more than 585,000 tech companies in the U.S., competition is fierce, and companies need to stand out in big ways. Experiential marke… Read More
2023-10-03 17:03
Throughout history, brands used to connect with consumers through TV, newspaper, and magazine ads. Billboards were another tool, but one thing was lacking. People could see what a company sa… Read More
2023-09-20 20:46
Why is personalization important in marketing? It’s the best way for a brand to build trust with customers, offer specialized experiences that will stay in a consumer’s mind, and… Read More
2023-08-28 19:00
To stand out, you need to capture your target audience’s attention. You want them to want to return to you. When you’re competing with so many other companies and brands, how do… Read More
2023-08-16 16:00
A few months ago, the 2023 Experiential Marketing Summit was held in Las Vegas. A few of the takeaways are that experiential marketing is extremely effective when it tells a story. People ar… Read More
2023-08-03 20:59
A consumer’s experience is the most important criterion in any marketing campaign. Almost 90% of businesses are competing solely on the criteria of customer experience or CX for short… Read More
2023-07-31 21:12
More than 5 trillion display ads are shown online each year. In one year, a person sees upwards of 2 million ads. It’s a lot, and it’s often a big blur. Think about it. Yesterday… Read More
2023-07-20 16:19
As a consumer, what do you most appreciate when you’re looking for new products or interacting with your favorite brands? Take that insight and use it to consider what your brand&rsquo&hell…Read More
2023-06-29 18:19
Event marketing is a form of experiential marketing where a brand interacts with consumers in a real-time, in-person manner. It’s a helpful tool when it comes to generating leads, impr… Read More
2023-06-19 19:52
Merriam-Webster defines inclusivity as the act of “including everyone”, especially those who have “historically been excluded due to race, gender, sexuality, or ability.&rd&hell…Read More
2023-05-31 21:17
Your company’s marketing team wants to connect with your customers, but you haven’t figured out the best way, yet. Have you delved into creating a memorable brand experience? It… Read More
2023-05-16 16:02
What is experiential marketing? Amazon defines experiential marketing as “a way for brands to connect with consumers through experiences.” Those connections can be in-person, but… Read More
2023-04-27 18:27
Each year, the State of Inbound Marketing Trends shares insights into marketing trends. In 2022, influencer marketing (34%) topped the list, followed very closely by a mobile-friendly websit… Read More
2023-04-20 16:30
Over 4.74 billion people around the world use social media, and that number increased by more than 4% in 2022. An estimated 93% of people on the internet also use social media. If you’… Read More
2023-04-03 16:00
The market for artificial intelligence (AI) in marketing neared $16 billion in 2021. It’s expected to top $47 billion by 2025. Experiential marketing involves creating experiences that… Read More
2023-03-27 15:01
Experiential marketing is a form of marketing where customers experience a brand or product. It’s considered the most successful marketing tactic as it’s not a show-and-tell situ… Read More
2023-03-20 21:05
Brands that provide experiences reach consumers better than those that use an informational/we’ll-tell-you-what-you-need-to-know approach. If you’re still providing text brochure… Read More
2023-03-01 16:15
By 2025, the virtual and augmented reality market was expected to reach $35 billion worldwide. The top five markets in terms of total sales are video games, healthcare, engineering, live eve… Read More
2023-02-20 19:33
Talk about a stunning 2022. Any experiential marketing agency strives to do everything possible to deliver results that wow clients and consumers alike, but it also helps to get feedback tha… Read More
2023-01-16 19:14
Very few small to mid-sized companies have a marketing team. Social media marketing, event planning, experiential marketing, and advertising usually become a receptionist’s, manager&rs&hell…Read More
2023-01-12 18:24
While the pandemic may have ended, COVID hasn’t gone away. In its wake, there are several other viruses affecting children, teens, and adults. RSV made headlines this fall when young c… Read More
2023-01-09 21:31
One thing became very clear during the pandemic, the only way forward for some companies was to embrace virtual marketing. Even if you didn’t need to, a shift in attitudes and habits h… Read More
2022-12-15 20:02
If the pandemic proved anything, it’s that some people were ready for a jump to digital events, and others weren’t as ready. While in-person events can be a great way to market y… Read More
2022-11-21 14:16
No two marketing plans should be alike. What works for one brand isn’t right for everyone. While it’s okay to look at what your competition is doing, copying their marketing plan… Read More
2022-10-31 19:20
Is it time to switch your marketing campaign? What’s the best mix for your brand? There’s no secret number indicating when it’s time to update your marketing campaign. Just… Read More
2022-10-11 19:17
What is your marketing campaign missing? As hard as you try, you’re just not connecting with consumers as well as you’d hoped. You’ve tried sharing your brand’s value… Read More
2022-10-04 08:51
NY paper claims SXSW has ‘lost its compass’ The South by Southwest festival has lost its compass, say veteran festival-goers. The event — which kicked off this weekend in A… Read More
2022-10-04 08:48
Listen Up, Airlines! Delta Airlines made a dramatic move to revamp its loyalty program and is now rewarding customers based on how much they spend. Smart move. The legacy carrier is, not sur… Read More
2022-10-04 08:43
PayPal Places Focus on Growing Innovation with SkySong Conference San Jose-based PayPal is in the midst of driving technology innovation and wants to connect an Arizona network of researcher… Read More
2022-10-04 08:01
PayPal Wants to Make Your Governor’s Ball Experience Easier; E-wallet services and deals makes going to a festival a lot simpler Headed to Governor’s Ball Music Festival in New Y… Read More
2022-10-04 07:53
Q: How can I be sure that brand ambassadors really “get” my brand? A: There’s nothing more important to brand connection at an activation than the brand ambassador. At Fact… Read More
2022-10-04 07:41
Factory 360’s Michael Fernandez was quoted in the Financial Times on the topic of World Cup sponsorships in an article entitled, “The Advert That Scores From the Sidelines:&rdquo&hell…Read More
2022-10-04 07:40
Factory 360’s Michael Fernandez was quoted in an Adweek article entitled, “Univision and Telemundo Are Battling It Out on the Digital Front.” Michael answered the question… Read More
2022-10-03 14:52
Don’t Shy Away From AI Artificial intelligence is a division of computer science where machines can think and respond like a human. Between 2018 and 2020, there was tremendous growth i… Read More
2022-10-03 14:46
Zoom became the go-to platform when COVID-19 pushed businesses into shifting from traditional marketing plans to virtual ones. The live streaming of business meetings, family gatherings, sch… Read More
2022-09-26 18:53
Social Media is the Optimal Marketing Channel
When it comes to marketing, social media is the best way to reach consumers. People are online every day. Emails only work if they’re sent… Read More
2022-09-20 13:48
Create Your Story
The first step in branding is to create the story. What do you want to tell consumers? Your brand’s story needs to address the problem you aim to resolve, what the so… Read More
2022-08-10 14:12
Avoid These Ten Common Mistakes
Some companies fail to engage with their target audience for simple reasons. Avoid these ten common mistakes.
Pushing an Immediate Purchase
If you have a sto… Read More
2022-07-25 15:52
With so many people considering your brand, how do you create the ideal user experience? What are the key factors to consider?
Fine Tune Your Information and Brand’s Message
Whet… Read More
2022-07-10 15:49
Start by sitting down and planning your content. A virtual event should be a mix of live and recorded information. Anything that’s live should be taped for those who can’t attend… Read More
2022-06-15 15:49
About 7% of a company’s marketing budget is for rebranding. It’s estimated that three out of four S&P 10 companies rebrand within the first seven years of business. Is that a… Read More
2022-05-22 17:24
When you’re planning your marketing budget, you want to make sure you’re investing in a plan that will help draw new customers and interest to your brand. How do you measure your… Read More
2022-05-03 00:28
Before you dive in, it helps to understand how the metaverse works for digital marketing. Our 12 tips for marketing inside the metaverse help you get started.
Get Inside the Minds of t… Read More
2022-04-19 14:38
Are You Making a Profit or Building a Strong Customer Base With Your Current Methods?
What is your current marketing plan? Print out a copy or open a new spreadsheet on your comp… Read More
2022-04-18 23:32
Factory360 was recently featured in Vocal.Media outlining the partnership it has created with FIU to assist students interested in technology and marketing in a new program recently launched… Read More
2022-04-11 12:50
Not everyone masters an experiential marketing campaign on their first try. There are ways to increase the chances of success. Use these 11 building blocks of an experiential marketing campa… Read More
2022-03-30 13:37
With in-person events coming back in full swing post-pandemic, Miami, Florida, and beyond are all in need of event professionals. Factory360 recently spoke with Patch.com about this tr… Read More
2022-03-28 13:13
Factory360 was recently featured in Miami Today outlining the partnership it has created with FIU to assist students interested in technology and marketing in a new program recently launched… Read More
2022-03-21 14:28
Think about how you use the internet. Personal experience is one of the best ways to understand why a one-and-done marketing campaign is no longer helpful. You’re at work and browsing… Read More
2022-03-07 15:07
More than half of consumers feel product pricing is less important than customer service.
61% of consumers will switch brands based on one poor experience with customer service.
73% of consu… Read More
2022-02-21 22:47
Take a lesson learned by Flickr’s co-founder Stewart Butterfield. He and his team were busy developing a game, Game Neverending, when he realized it wasn’t going to work. Instead… Read More
2022-02-11 13:07
The partnership is designed to help FIU students navigate the new, digital marketing landscape and train them utilizing real world experiences to prepare them for post graduation. As t… Read More
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