Apollo Tyres has taken a significant step towards environmental responsibility by sourcing Natural Rubber supplies from sustainability-focused companies. These ancillary units will follow Apollo’s guidelines for supply chains and follow the code of conduct by GPSNR. The GPSNR stands for Global Platform for Sustainable Natural Rubber ensuring the focus towards a sustainable future.

The aim of the company

Apollo Tyres is following the GPSNR commitment to align with the environmental objectives of its global customers. This includes numerous prominent vehicle manufacturers with whom the company has original equipment supply agreements. Moreover, Apollo Tyres ensures that its tire products meet the stringent environmental standards set by these leading manufacturers.

This collaborative approach allows Apollo Tyres to support the sustainability goals of its customers and contribute to a greener automotive industry. Through these partnerships, the company aims to create a positive impact on the environment while delivering exceptional quality and performance to its customers worldwide.

The vision of Apollo Tyres

The recent commitment of the company to sourcing natural rubber from sustainable suppliers has brought remarkable transformations in the European supply chain. The company has forged new agreements with businesses that prioritize sustainable sourcing or maintain traceable-to-plantation policies. Consequently, every tire manufactured at Apollo’s European facilities will now be crafted using natural rubber obtained exclusively from suppliers.

Apollo Tyres is reinforcing its dedication to producing tires that are both high-quality and ethically responsible. This proactive approach not only safeguards the climate and biodiversity but also ensures the company’s operations. This will contribute positively to the well-being of communities and ecosystems.

Official Statement

“Global demand for tyres is on the rise, driven by increasing automobile sales and the growth of ride-hailing services, and we are determined to ensure that we – and the suppliers we rely upon – grow in a sustainable way,” says Benoit Rivallant, President and CEO of Apollo Tyres Europe.

“Natural Rubber is an environment-friendly raw material, but only if it’s sourced sustainably. It’s our job to work with companies across the value chain to ensure total transparency and help the tyre industry manage its environmental and societal impacts.”

The post Apollo to Source Rubber from Sustainability-Oriented Companies first appeared on Motoroids.