TVS Racing has joined hands with KidZania, to create an exceptional racing experience for young enthusiasts. This Racing experience zone will be a prominent feature among the numerous other zones within the KidZania outlet in Mumbai.

About TVS KidZania experience Center

TVS Racing introduces a new experience zone for new riders aged between 5 – 16 years. The Tvs Racing experience zone at KidZania will offer a slew of interactive learning areas. Moreover, the brand will conduct knowledge-sharing sessions and a mini-track race arena to promote racing culture.

The TVS Racing Experience Zone will offer exciting activities for young motorsport enthusiasts. This includes the opportunity to assemble a TVS Apache RR 310 and design your own bike using the Design Studio. However, the learning about assembly lines and kits will be based on the given guidelines.

Additionally, participants can experience the thrill of racing including a simulator experience and a riding license from the riding school. For the thrilling experience seekers, the TVS Racing Race Track provides an exclusive opportunity to ride a specially developed motorcycle. Moreover, riding gear, such as helmets, gloves, and riding jackets, will also be provided.

The aim of the TVS and KidZania tie-up

TVS Racing aims to utilize its rich legacy to break the misconceptions and stereotypes of motor racing through this collaboration. The partnership between TVS Racing and KidZania promises an unforgettable experience for children. This highlights the excitement and possibilities of motorsport in an engaging and educational way. Moreover, this partnership ensures the promotion of safe and exhilarating motorsports experiences in controlled environments.

Official statement

Speaking on this partnership, Mr Sudarshan Venu, Managing Director, of TVS Motor Company, said, “TVS Racing has propagated and championed racing in India for over 40 years. We are excited to further expand safe yet thrilling racing to customers around the world. Racing and video games offer fun and excitement, and we are delighted to be able to offer a great racing experience to kids through our partnership with KidZania!”

Mr Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “We are delighted to partner with KidZania to bring a first-ever motorcycle racing experience for kids in India. This partnership further fuels our commitment to promoting a safe yet thrilling racing culture for young riders in India. Driven by the philosophy that inspiration starts young, and aspiration starts younger, we aim to offer a fun and interactive experience for children to learn and experience the joy of racing in a safe and controlled environment. TVS Racing has always been at the forefront of promoting two-wheeler racing in the country, and we believe this unique experience will not only create a memorable experience for children but will also inspire and cultivate a passion for racing in the next generation.”

Announcing the launch of the experience centre today, Prerna Uppal, Chief Partnership Officer – KidZania India said, “It gives me immense pleasure to announce the coming together of two new-age brands for such an innovative and exclusive experience concept. The partnership between KidZania and TVS Motor Company represents not just a collaboration but a convergence of two distinct cultures – KidZania’s focus on experiential learning and interactive play, combined with TVS Motor’s commitment to innovation and sustainability, creating a truly unique and exciting opportunity for children to explore the world of racing and mobility. We can’t wait to see the impact it will have on children’s lives.”

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