User-generated content (UGC) has emerged as a potent force driving engagement, authenticity, and trust in brand communications. UGC, as the term implies, is a form of content that is shared… Read More

When starting a business, many entrepreneurs have consistently understood that thought leadership is a powerful tool to gain a competitive edge. The Edelman-LinkedIn research study on though… Read More

iMotorbike, Southeast Asia’s leading motorcycle platform for buying and selling pre-owned motorcycles, took its expansion to the next gear today with the grand unveiling of its expansi… Read More

Technology is advancing at a rate faster than we can often understand. The global AI market size alone is predicted to grow to an impressive $407 billion by 2027 compared to its 2022 revenue… Read More

PolicyStreet, a regional insurtech company, partners with Direct Lending, a digital lending marketplace platform, to unveil DirectCare+, an embedded personal accident microtakaful with a loa… Read More

Kumpulan Modal Perdana (KMP), a government-owned tech-focused VC, announced today their successful investment in SmartRetail, a leading AI computer vision profiling solutions and consumer en… Read More

akaBot, the TOP 20 worldwide RPA solutions ranked by Gartner, announced a new end-to-end automation solution to manage the mandatory e-invoice processing required by businesses in Malaysia… Read More

Localised marketing strategy is key for businesses thriving in today’s globalised and interconnected world, as it allows them to expand their operations and resonates with audiences ac… Read More

Branding for startups in Malaysia is crucial for standing up in a competitive and culturally diverse market. Malaysia looks to be the future startup hub in Southeast Asia. The Malaysian gove… Read More

Branding for startups in Singapore is crucial in the nation’s competitive landscape. Singapore’s startup ecosystem has flourished in recent years to become the 8th best in the wo… Read More

Singapore’s vibrant entrepreneurial ecosystem thrives on innovation and ambition. With numerous government grants and support initiatives available, taking your business to the next le… Read More

Small and Medium Enterprises or SMEs in Malaysia are part of the backbone of a country’s economy as they play the role of the ideal incubators of innovative solutions, driving economic… Read More

Influencer collaboration has become a cornerstone of successful PR campaigns in the digital age, as it helps brands establish a strong presence on social media and build relationships with i… Read More

Crimson Education, a leading university admissions consultancy, proudly announces that the 2024 Crimson Access Opportunity (CAO) scheme is now open for applications from 1 February. The CAO… Read More

Crimson Education, a leading university admissions consultancy, proudly announces that the Crimson Access Opportunity (CAO) scheme for 2024 is now open for applications from 1 February. The… Read More

Media invites can make or break an event and it is important to understand the craft of creating a compelling invite because events offer a powerful platform to enhance brand visibility and… Read More

In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population. With most Singaporean consumers owning at least one social media ac… Read More

In the ever-evolving landscape of digital marketing, email outreach remains a cornerstone strategy for businesses seeking to connect with their target audience effectively. However, achievin… Read More

Saison Capital, a Singapore-based venture capital firm, is thrilled to announce the inaugural launch of ONCHAIN 2024, Asia’s first real-world asset (RWA) conference, happening on the 2… Read More

Media alert vs press release is a comparison that’s a must for any PR executive to understand. Both of these tools play pivotal roles in the PR and marketing world, but it can be trick… Read More

Malaysian-based food startup, Meals in Minutes, today announced that it has successfully secured USD 1.5 million in a seed round led by an early-stage venture fund and seed accelerator, 500… Read More

If you run or own a business, small or big, you cannot ignore leveraging an influencer marketing campaign for growth in 2024 and beyond. In today’s dynamic digital landscape, influence… Read More

PR professionals are responsible for obtaining media coverage for their clients and companies. For PR pros, it is all about getting the story and the brand’s name to the right demograp… Read More

Flavours of Tomorrow Festival is redefining food by pushing the boundaries of Singaporeans’ gastronomic journey through the first-of-its-kind two-day food festival to be held on 20 and… Read More

Different generations use social media differently, so if you are planning to reach different generations on social media for business growth in 2024, you need a robust strategy, Social medi… Read More

Atlas Copco Singapore today announced the launch of its Go Green Singapore campaign, a commitment towards driving sustainability within its Singapore Customer Center located at Tuas Avenue… Read More

Should you use Instagram reels for brand growth in 2024 and beyond? The short answer is- yes! In today’s fast-paced social media landscape, grabbing attention and building a loyal foll… Read More

Is it worth looking into AI video content for startups and SMEs in Singapore, Malaysia and beyond? The short answer is- if you want to grow your business, then yes. Artificial intelligence (… Read More

Qarbotech, a leading Malaysia-based agritech startup, announced today that it has raised USD 700,000 in Seed funding and grants. The round was led by multi-stage venture capital firm, 500 Gl… Read More

Did you know there are over 4.2 billion daily email users, and brands make an average of $36 for every US dollar they spend on email marketing? These staggering statistics underscore the end… Read More

akaBot, the TOP 20 worldwide RPA solutions ranked by Gartner, has officially introduced the strategy to extend its services & solutions in the Malaysian market. This announcement was mad… Read More

Red Crowns Senior Living, Singapore’s first senior co-living company, today announced its inclusion in the “Shared Stay-in Senior Care Services” sandbox. The regulatory san… Read More

Should PR professionals care about social media tools? The short answer is yes! Public relations professionals are multitaskers, storytellers, and media gurus. Behind every successful and ef… Read More

Direct Lending, a leading Malaysian digital lending platform today announced its partnership with PETRONAS AutoExpert, to introduce a Shariah-compliant, fully digital car service instalment… Read More

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Should you engage TikTok influencers for your upcoming digital PR campaigns? Traditionally, businesses looking to connect with an audience to build brand presence used physical methods li… Read More

What is voice search optimisation and how can you adapt content for the age of virtual assistants? In the early 2000s, at the turn of the century, the idea of speaking to computers and robot… Read More

Today, diversity and inclusion in PR matter more than ever before as consumers, especially from younger generations, are becoming more socially conscious about the brands they support. Accor… Read More

Leading agent management platform, Ejen2u International Sdn Bhd which provides solutions that complete all levels of needs for entrepreneurs,  today announced that it secured RM7 millio… Read More

How to use LinkedIn for leads? Lead generation can undoubtedly be highly beneficial to organisations of all sizes. To have paying clients, you must generate a steady stream of leads. However… Read More

As a startup, SME or any kind of business in Singapore, Malaysia or any part of Southeast Asia’s competitive landscape, what are the 5 PR mistakes to avoid in 2024? 2023 is drawing… Read More

WORQ, Malaysia’s leading coworking and flexible space provider, announces that it has successfully completed its latest fundraising round, backed by 14 follow-on investors, signifying… Read More

What is guest blogging and why is it important? It can be tricky to figure out where to start on improving your website’s Search Engine Optimisation (SEO), but if you and your team hav… Read More

Many people dream of pursuing a business career. This domain opens to a wide range of job opportunities and the possibility to affect meaningful change within companies and industries. Howev… Read More

Increasing your business performance is neither a sprint nor a marathon, but a unique race that requires specific strategies and tools. You need to nurture your business to grow and thrive i… Read More

Literatu, a Singapore-based edtech company is working to customise and integrate its AI English writing solution, Scribo AI with Singapore’s national online learning portal, Student Le… Read More

How important are ethics in PR and content? We often say that words matter, and they do, and because public communication can be powerful and influential, those communicating must adhere to… Read More

Before we explore the role of CSR in PR, let us understand what corporate social responsibility or CSR actually means. It is a wide term that can manifest itself in various ways depending on… Read More

Marketing your brand requires an extensive understanding of your audience to personalise your strategies and tactics to best attract your target market, and that means a clear understanding… Read More

In today’s world, public relations (PR) isn’t just about getting your message out there; it’s also about making a positive impact. One way to do that is through sustainabil… Read More

Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere since Elon Musk took over Twitter and rebranded it to X. Recently, Elon Mu… Read More

Writing a media pitch may seem like a straightforward task. However, in reality, it is more maze-like than expected, as only 3 to 5 per cent of pitches are proven to be fruitful. The current… Read More

The public relations sector (PR) was not exempt from the effects of the COVID-19 pandemic, which fundamentally changed how businesses and industries operated. In 2020, working remotely becam… Read More

Public relations (PR) is a powerful tool for businesses and individuals alike, with the global PR market anticipated to be worth USD 129 billion by 2025. However, there are common misconcept… Read More

Before we examine if outsourcing PR is worth it, let us understand what PR actually means and why it is important for businesses. Public relations (PR) is all about managing the public&rsquo&hell…Read More

Technological advancements including the rise of using AI in PR have brought about massive disruptions in the industry in recent years. In 2021 and 2022, only 39% of Asia Pacific businesses… Read More

Over the past recent years, TikTok has made a name for itself as one of the most used social media platforms, with over 246 million downloads globally in the first quarter of 2023 alone. Kno… Read More

Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of trust, and demonstrate credibility. Being a PR professional requ… Read More

A press release is a written statement released by a company or individual and disseminated to specific media outlets. It is often used to make a wide announcement or to introduce a new prod… Read More

The marketing landscape has evolved significantly over the years, and today, engaging with your virtual audience effectively is crucial. Companies have learned to invest more in content and… Read More

A crisis is inevitable. Any business owner worth their salt should know that. Regardless of the scale and severity of the crisis, every business should be prepared and well-trained to manage… Read More

In the world of content marketing, building relevant narratives is crucial for establishing a strong connection between your brand and your target audience. Relevance ensures that your messa… Read More

Are you trying to get your tech brand in front of your target audience? If so, you need to have a solid social media content strategy in place. It’s not enough to just post random upda… Read More

Traveltech startup ZUZU Hospitality Solutions Pte. Ltd. (ZUZU Hospitality), a prominent revenue platform provider for independent hotels, recently announced the successful completion of an o… Read More

OtterHalf, a remote-based global marketing consulting firm, today announced its launch with the goal of helping growth-stage tech businesses. The team behind OtterHalf has over 10 years of c… Read More

Public relation is a powerful tool that can help SMEs and startups effectively communicate, establish credibility, and enhance their brand image. In a crowded marketplace, having a positive… Read More

Organising a successful technology event in Singapore requires more than just strategic planning and effective promotion in today’s dynamic and technology-driven world. Technology even… Read More

Jenfi, a financial technology company specialising in revenue-based financing for digital-native companies, has raised US$6.6 million in a successful Pre-Series B fundraising round. The roun… Read More

Concept and game creator, Mission Group Ltd, is excited to announce the launch of its multiplayer real-life video game experience called Bomb Battle, the first of its kind in Asia. This exci… Read More

Public Relations is as ever-evolving as any industry; the past decade has shown how dynamic and creative many PR agencies have to become in order to keep up with consumers and reach a sizeab… Read More

As an industry, PR in Malaysia has proven to be incredibly diverse through my years working within it. Having collaborated with organisations across various industries from healthcare and te… Read More

If you’re an aspiring writer, you know how challenging it can be to put your thoughts and ideas down on paper in a way that captivates your audience. Writing is a complex process that… Read More

Creating a sense of community is the key to driving customer interaction and long-term loyalty. An engaged community can bring invaluable word-of-mouth marketing and new ideas to help a busi… Read More

Known as Water for All, this is Atlas Copco’s main community engagement initiative funded by voluntary employee donations that are matched with twice as much by the company Collabor… Read More

When a website takes a while to load, nobody enjoys it. Whether it be you or potential customers. Additionally, Google search engines don’t like it so it can lower your site’s ra… Read More

Are you preparing for a media interview and feeling anxious about it? This could potentially make or break your business, so you should definitely be prepared. As PR professionals, we unders… Read More

Over 15,000 local payment points from a variety of industries, including Chatime, DipNdip, Econsave, Senheng, and Elken, among others, have joined the e-wallet ecosystem. TrueMoney, one of S… Read More

One of Asia’s biggest tech expos returns with a focus on Healthcare, Sustainability and ConsumerTech BEYOND Expo aims to showcase the latest innovations and solutions to assist the… Read More

Welcome to our in-depth look at the best AI content tools to use in 2023. If you’re reading this, you’re probably well aware of the power of AI and machine learning in content cr… Read More

Malaysian SMEs are an integral part of the country’s economy, accounting for 97.4% of all business types. However, because of its size, it often struggles to compete with larger compan… Read More

In episode 6 of SYNC B-sides, we speak to Adrian Tan. Named one of the Top Global Influencers in HR Tech by AIHR, Adrian writes extensively about the Future of Work on his website and is the… Read More

Managed by two-time amateur South Korean boxing champion Dundee Kim, Fit Education International (Australia) is a reputable education institute that offers recognised courses that have launc… Read More

ExpertRA offers a local-developed solution by, generating customised risk assessment and bizSAFE documents related to an organisation’s industry within a day ExpertRA has been devel… Read More

In episode 4 of SYNC B-sides, Reuben Ch’ng, founder of Daily CMO, a marketing publication focused on sharing lessons, case studies, tips, and interviews. Reuben was also the organiser… Read More

Paintblush, an experience-centric art jamming studio, is excited to announce the official launch of Singapore’s first-ever Sip ‘n’ Paint concept.  Unlike a typical art… Read More

As we head into March and look ahead to the rest of the year, it’s clear that short-form videos will continue to dominate the digital landscape. With the increase in usage of social me… Read More

As an entrepreneur, your ultimate goal is most likely to generate sales and revenue for your company. Content marketing, which involves creating and sharing valuable, relevant, and consisten… Read More

Verdant Solar currently serves more than a thousand homes in Malaysia as their residential solar energy provider, and they intend to make Malaysia entirely independent of renewable energy by… Read More

Digitalization has become a widespread trend in the modern business world. Many companies are adopting digital processes to streamline operations, improve business processes, increase produc… Read More

In today’s digital landscape, having an effective SEO (search engine optimization) strategy is crucial for the success of any business or website. SEO is the process of optimizing y… Read More

Whether you’re just starting out or you’ve been running your own business for years, managing your finances effectively can mean the difference between success and failure. … Read More

As a business enterprise, whether a tenderfoot or not, we can agree that video content is the gateway to engaging with your audience unlike any other. With content platforms such as TikTok… Read More

 Leading technology consulting firm Searce Inc. has announced Rahul Shah as their newly appointed Senior Vice President and Head of Business of the Japan-Asia-Pacific-India (JAPAC) regi… Read More

Public relations is a craft that requires undeniable skill, knowledge, and determination from those who choose to work in the industry, whether you call it an art or a science. To be success… Read More

Podcasting has recently grown in popularity, and the trend shows no signs of slowing. The number of monthly podcast listeners in the United States has more than doubled in the last decade, r… Read More

In episode 4 of SYNC B-sides, we speak to Grace Ong, Digital Marketing Manager at LintraMax, an agritech company based in Malaysia. Since 2002, LintraMax has gained market recognition in the… Read More

In episode 3 of SYNC B-sides, we speak to Jasmine Yap, Assistant Manager for Performance Marketing for proptech company Juwai IQI. In this episode, we discuss the use of different platforms… Read More

Are you tired of manually tracking your employee’s hours? Do you want to streamline the process and increase efficiency with time-tracking software?  Look no further! We h… Read More

TrueMoney can be used at all of Lotus’s locations nationwide, making shopping easier for Malaysians.  TrueMoney’s e-wallet offers a wide range of new financial solutions… Read More

Technology public relations (tech PR) is a type of public relations that focuses specifically on promoting and managing the reputation of technology-based companies, products, and services… Read More