2023-09-21 19:03
Before working at Rock Content, I had never had any contact with digital marketing—or so I thought.
At the time, I didn’t fully grasp the extent of digital marketing and the a… Read More
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Rock Content's Blog
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Rock Content is a global company that enables the growth of companies through their suite of interactive content products. With over 2,000 clients and more than 60 thousand freelancers, Rock Content is present in Brazil, México, the United States, and Canada.
2023-09-19 19:41
Creating engaging campaigns is one of the main challenges for marketing professionals. With so many goals to achieve with some limitations such as time, workforce, and budget, being creative… Read More
2023-09-18 19:53
Have you ever wondered about the importance of domain authority in your SEO strategy? Whether you’re a business owner or a marketing professional, this metric should be on your radar… Read More
2023-09-17 19:17
Have you always been diligent about your grammar and spelling? Are you skilled at expressing your thoughts on paper concisely and effectively? Are you a self-starter?
If so, freelance con… Read More
2023-09-16 19:31
Digital Marketing starts by attracting people. If you can’t bring the right audience to your digital channels, you won’t get results.
For a long time, the main metho… Read More
2023-09-15 18:07
It goes without saying: In digital marketing, metrics matter. They’re how you track, measure, and assess the ongoing success of your marketing strategies. They’re also w… Read More
2023-09-14 20:09
In today’s fast-paced digital marketing realm, the skillful creation of content outlines is a cornerstone of success. Whether you’re a seasoned content manager, a savvy SEO exper… Read More
2023-09-13 19:50
When people so much as picture the concept of a search engine, it’s Google that comes immediately to mind, and with good reason. Since its founding in September 1998, Google has been s… Read More
2023-09-13 18:19
When you think of “SEO,” Reddit might not be the first thing that comes to mind. Yet, the website reports more than 57 million daily users and over 100k active communities. That… Read More
2023-09-12 12:29
Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target… Read More
2023-09-11 22:55
In 2023 and beyond, a solid digital marketing campaign that contributes to outstanding customer experience is a must. However, keeping track of your progress requires more than just adhe… Read More
2023-09-10 22:06
Today, around 23% of all online sales go through a dropshippper. Retail experts expect the industry to grow by 28.8% by 2025.
The hardest part about becoming a dropshipper is se… Read More
2023-09-09 20:44
By now, every business owner and brand manager knows that content is king in digital marketing. But it’s no longer enough to post to a company blog once a week.
Not only do yo… Read More
2023-09-08 08:33
It is curious to think of a strike that brings together the entire cast of Hollywood professionals, from screenwriters and staff to world-renowned actors. But this is exactly what we are exp… Read More
2023-09-07 19:23
Here in the digital age, though, search engine optimization is more than just helpful to have when it comes to a brand’s ongoing marketing campaign. It’s an absolute es… Read More
2023-09-06 19:29
Backlinks are one of the top two most important factors Google uses to rank websites. Learning how to earn these links can spell the difference between success and failure for your site… Read More
2023-09-06 18:40
Today, staying ahead of the real estate game is about more than making a stellar impression on would-be property owners in person. It’s also about adequately leveraging solid real esta… Read More
2023-09-05 19:01
With social media becoming an increasingly important part of people’s lives and purchasing decisions, consumers expect more than great services and products from the brands they trust… Read More
2023-09-04 15:02
It’s a fact, you need to know your audience for your content marketing strategy to be effective.
Unlike traditional forms of advertising, such as newspaper or billboard ads, w… Read More
2023-09-02 09:33
What makes a company successful? If we were to list all the factors involved, we would need much more space than a blog post. However, we can highlight an essential element that is becoming… Read More
2023-08-30 13:17
Marketers are always looking for new ways to do their tasks in less time or in a more streamlined way. And that might be the reason why a platform like WriterAccess always gets people’… Read More
2023-08-29 18:12
It took a while, but Google has finally made the official announcement about the changes to its algorithm: the Core Update. Google’s aim with this major update is to further optimize s… Read More
2023-08-23 19:05
Although photography is part of most (if not all) design curricula, it was only recently that I decided to deepen my knowledge beyond the basics.
It might not be obvious to say that photo… Read More
2023-08-23 18:15
As a professional who has been working with the public for almost 10 years, I can say that content creation is a fundamental aspect of modern marketing and communication strategies for marke… Read More
2023-08-22 18:45
Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Being able to relate to different audiences is increasingly more… Read More
2023-08-21 18:09
If you found this article, you probably already know that content production is one of the most crucial pillars of a marketing strategy—and it’s also the Achilles’ heel for… Read More
2023-08-18 13:12
If you’re familiar with Rock Content, you know that we’re global leaders in content creation. Over 10 years, we’ve developed blogs in English, Portuguese, and Spanish, attr… Read More
2023-08-17 19:27
Although business agility has always been important, it’s absolutely critical today.
With more employees working remotely and freelancers becoming a larger part of how modern bu… Read More
2023-08-16 16:31
At Rock Content, we maintain a significant flow of content, continuously creating and updating it as part of our SEO and organic growth strategy.
We’ve previously shared our process… Read More
2023-08-15 18:35
The 2023 Women’s World Cup concludes next Sunday, August 20th, and with it, the most sponsored and broadcasted women’s sports event ever will also end.
I personally don… Read More
2023-08-15 17:16
While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-de… Read More
2023-08-14 17:50
As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is.
However, the question… Read More
2023-08-14 15:35
Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine.
Your content… Read More
2023-08-13 21:33
Over the passing years, the landscape of search engine optimization (SEO) has continually evolved, growing in complexity.
Given its pivotal role in digital marketing strategies, neglecti… Read More
2023-08-12 14:12
Regardless of whether you offer services or products, finding ways to stand out, draw traffic to your website, and attract loyal customers can be an ongoing challenge.
One way to achieve… Read More
2023-08-11 00:00
The infographic format is known for quite a few things, many of which are not positive.
Ridiculously tall and skinny infographics exceed the attention span of viewers. Infographics create… Read More
2023-08-06 15:04
Error 410 is a status code indicating permanent page removal. Website errors diminish user experience, contributing to lost revenue and a decline in Digital Marketing results.
In thi… Read More
2023-08-06 14:52
The way a brand approaches its marketing can say a lot about what it values and seeks to achieve.
Setting strategic marketing goals, then, is a must.
These goals are the objectives tha… Read More
2023-08-05 13:14
When it comes to SEO, there’s no such thing as too thorough. The more you can do to help Google’s crawl bots understand, classify, and rank your website, the easier it will b… Read More
2023-08-04 12:31
One of the keys to running a successful business is funding high-value projects. However, funding these projects can be tricky if you need to learn how to budget them properly.
A bu… Read More
2023-08-03 06:02
In today’s fast-paced world, the quickest way to connect with a local, nationwide, or global audience is by establishing an online presence for your business.
Whether you already r… Read More
2023-08-02 15:30
Welcome to a world where AI virtual assistants like ChatGPT are ready to serve customers 24/7. These digital genies are making lives a whole lot easier for everyone. From automating routine… Read More
2023-08-02 12:45
Although traditional marketing still has its value, your overall strategy simply isn’t complete until you’ve mastered digital and content marketing, as well. But if your healthca… Read More
2023-08-02 12:38
A solid search engine optimization (SEO) strategy is more than an asset in the digital age. It’s vital to helping any business, individual, or organization reach its target audience, a… Read More
2023-08-02 10:30
Today, we are thrilled to launch our 4th Social Impact & Diversity, Equity, and Inclusion (DEI) Report for the year 2022.
Aligned with our corporate purpose of making marketing… Read More
2023-08-01 20:42
Since Elon Musk acquired Twitter in October of last year for a modest $44 billion, he has terminated approximately 80% of its staff and introduced controversial changes to the platform, lead… Read More
2023-08-01 15:19
While AI-powered content creation is indeed an extremely fast-growing trend in 2023, the scope of artificial intelligence is expanding beyond the written word. Reflecting this paradigm shift… Read More
2023-07-31 19:25
Increasing blog traffic is the key to Content Marketing. Good content can engage, but it needs to be in the spotlight to be seen.
Attracting a qualified audience is the key to gettin… Read More
2023-07-31 19:21
The launch of ChatGPT in November 2022 reignited the debate on Artificial Intelligence.
In marketing, one of the concerns is the impact of AI on content production. Will it be able to rep… Read More
2023-07-31 18:17
In recent weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. It seems that a new major Google algorithm update might be c… Read More
2023-07-29 13:06
We all know that if you’re creating a website, an About Us page is a must. However, what we might not know are some of the best practices to keep in mind when creating About Us pages… Read More
2023-07-28 17:35
In today’s fast-paced and highly competitive digital landscape, capturing and retaining the attention of your target audience is no small feat.
One approach that has proven to… Read More
2023-07-27 19:06
We know that Artificial Intelligence (AI) is here to stay. No matter the market you operate in, using AI can be an efficient way to make your days more productive in your routine… Read More
2023-07-27 17:33
Marketers from different industries usually face challenges such as brand building, creating authority, lead generation, and creating content that really engages and educates the audience.&n&hell…Read More
2023-07-25 13:46
If you’re serious about your website ranking higher on Google, knowing the critical components of an effective on-page SEO strategy is essential. That’s why this on-page… Read More
2023-07-24 13:56
Since its release in November of 2022, ChatGPT has changed the landscape of content creation as we know it—and as new artificial intelligence (AI) technologies continue to emerge, the… Read More
2023-07-19 14:26
At WriterAccess, Rock Content’s content marketplace, our primary objective is to empower our clients with the ability to create exceptionally high-quality content. With the introductio… Read More
2023-07-17 19:35
Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding with specialized digital marketing, SEO, web design, and lead generation… Read More
2023-07-16 11:59
These days, it’s virtually impossible to browse the internet without stumbling upon different types of blogs. As of 2023, there are over 600 million blogs online, with the majority pro… Read More
2023-07-16 00:00
Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. We are sure you know that. But it is also a really broad concept, with plen… Read More
2023-07-15 12:47
Rising to the top of the SERPs and building an incredible brand you can be proud of are about more than making sure all the little details and technical aspects of your SEO approach are corr… Read More
2023-07-14 17:49
Effective advertising in today’s global culture requires great website content. Not okay content, or even good content.
To stand out from your competitors and capture the attention… Read More
2023-07-14 00:00
If you have a business, you certainly want to obtain more leads and increase your revenue, right?
To accomplish this, it is necessary to create and execute a marketing strategy, which inc… Read More
2023-07-13 17:53
It’s been almost a week since the launch of Instagram Threads, Meta’s new social network that competes directly with Elon Musk’s Twitter. And this is not the first time tha… Read More
2023-07-12 19:51
Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies.
The reason is simple: digital transformation turned the internet into a powerful al… Read More
2023-07-11 21:36
If you’re serious about getting your products, services, and business found these days, knowing the ins and outs of solid search engine optimization (SEO) isn’t just a good idea… Read More
2023-07-10 12:47
The jury is in: You can’t build a reputation for creating high-quality content on social media without having solid content pillars in place.
And the reason for that is simple. &hell…Read More
2023-07-09 19:23
The closer we get to the biggest shopping day of the year, Black Friday, the more consumer excitement and anticipation builds.
With much of that shopping starting online, businesses will… Read More
2023-07-07 18:47
If you’re a content marketing professional, one of your primary responsibilities is building the online presence of the brand you manage.
If you own a brand and handle its marketin… Read More
2023-07-06 12:05
It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO).
So in this article I will cover thi… Read More
2023-07-05 18:24
It’s a Barbie world — even the marketing one.
The Barbie movie is just a few days away from its official launch on July 21st, and its promotion continues to be a shining marke… Read More
2023-07-04 14:38
Meta has released a report on the evolution of data privacy rules in digital environments.
Produced in partnership with Deloitte, the study “A Marketer’s Guide to Privacy-Enha… Read More
2023-07-03 14:36
A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highlights I enthusiastically included was “Our content is improving alo… Read More
2023-07-02 13:17
As anyone living and working in the digital age can tell you, change isn’t just par for the course. It’s an ongoing guarantee, and the explosion of AI technology on… Read More
2023-07-01 14:35
If you’ve ever encountered an error message like error 503, then you’re also no doubt familiar with the unique brand of frustration they bring to the table.
You’re c… Read More
2023-06-29 19:44
Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for comp… Read More
2023-06-29 12:13
Over the past decade in marketing, content formats have undergone significant transformations.
The shift from static to interactive content and from PNGs to MP4s demonstrates the dynamic… Read More
2023-06-28 20:42
There’s no doubt that Black Friday and Cyber Monday are two of the most important retail days of the year for online brands.
If you’re starting to coordinate your digital mark… Read More
2023-06-28 00:00
There is no denying: Digital Marketing completely changed how companies fight for the audience’s attention in the last years.
Investing in online marketing for small busin… Read More
2023-06-27 22:15
The holiday shopping season is almost upon us, which means it is time to start planning your digital marketing strategy for Black Friday and Cyber Monday.
Sending out emails to your marke… Read More
2023-06-27 17:49
Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses.
Not only do we do extensive research and share new insights on these issues on… Read More
2023-06-26 18:07
Here comes Google causing butterflies in the SEO professional’s belly once again! Now the news is the Interaction to Next Paint (INP) that will replace the First Input Delay (FID) in t… Read More
2023-06-26 12:45
As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for small and medium-sized businesses across a number of specialized indu… Read More
2023-06-22 21:43
When it comes to Search Engine Optimization (SEO), many factors influence page rankings.
On top of it all, the competition for the first positions is huge, and competitors know how… Read More
2023-06-22 19:22
Time is running out while governments and technology communities around the world are discussing AI policies. The main concern is keeping humanity safe against misinformation and all the ris… Read More
2023-06-22 13:12
It is undeniable to say that the digital market is constantly changing and that we are used to it, but in recent months Artificial Intelligence (AI) and its impacts on those who work online… Read More
2023-06-21 17:47
Meta, TikTok, Snapchat and Pinterest have become popular platforms for many members of the LGBTQIAP+ community to express themselves, to share their identities, stories, experiences, and als… Read More
2023-06-20 15:17
Google is launching new Artificial Intelligence features to improve the experience of online shopping, making them more realistic and inclusive for the consumer.
The idea of this new tool… Read More
2023-06-19 17:36
Social media planning has become an essential part of nearly every brand’s marketing agenda.
And for a good reason.
Social media usage continues to be one of the… Read More
2023-06-15 13:05
In a recent Google SEO Office Hours (when the Google team responds to user-submitted questions) a question about security headers arose.
The question was whether these headers affect the… Read More
2023-06-14 13:38
This past Thursday, June 8, Meta revealed to its employees a preview of the company’s new app to compete with Twitter. The app was shown off during an all-hands meeting by Chief Produc… Read More
2023-06-13 15:21
The popular iOS app Apollo, known for its seamless Reddit browsing experience, is being forced to shut down due to the escalating costs associated with the platform’s new API pricing… Read More
2023-06-12 16:49
Today’s consumers turn to the internet for reasons that go way beyond simple entertainment or the occasional social media chat with a friend. They’re looking for real answers and… Read More
2023-06-11 21:25
Social media platforms are essential tools for every single business that wants to reach its target audience. Millions of businesses around the world use platforms such as Reddit… Read More
2023-06-10 19:23
Gone are the days when you could develop a following without a website. Even as an established business, your online presence matters more than you may realize.
Think of it this way: You… Read More
2023-06-09 17:08
Has your Marketing team already started planning for the end of year festivities? Calm down, I know, it’s still June. But if Christmas is a time that warms the sales of your business… Read More
2023-06-08 20:05
Email marketing is inexpensive and offers a high return on investment. It’s also an easy way to reach many people at once. After all, more than 90 percent of the U.S. population h… Read More
2023-06-07 12:57
Instagram CEO Adam Mosseri published on the social network’s blog and in a video on his personal account, updates and an overview of how algorithms work on Instagram, which can help us… Read More
2023-06-06 13:14
After some famous cases of false images going viral on the web, last May 30th, Twitter launched a new update on Community Notes, their program to stimulate users to collaborate through notes… Read More
2023-06-05 17:47
You know that iMac, iPhone, iPad and iCloud are part of the same family of products and services, right? And, maybe not everyone knows, but the Oreo cookie, Trident gum, the Halls bullet and… Read More
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