Now that you have your Email leads, it's time to start emailing them. While there are many ways you can do this, we recommend using Email Marketing platforms for these purposes. Free email marketing tools make it easy to create beautiful emails and send them out in bulk, saving you time and energy. It also allows you to track the performance of your campaign, so you know which emails are performing well and which aren't working as well as expected. Simon will later discuss some of the best email marketing platforms you can use, but first, I want to show you how easy it is to create a beautiful email using one of these tools.

EMAIL SUBJECT LINE

The first consideration in creating a great email is the subject line. The subject line is the first thing people see when they open their inbox and can make or break your email campaign. If you want to create a compelling subject line, there are some things that you need to consider:

1. Make it relevant to the reader.

Make sure your subject line is compelling and relevant. For example, consider promoting a new product or service using a subject line like "A new way to save time and money!" It will get people's attention because they want to know how to save money and time.

2. It should catch the reader's attention.

Another consideration for the subject line is getting the reader's attention. For example, if you're sending out a survey for your customers or clients, consider using something like "We want to hear from you!" It will let people know that they have an opportunity to provide feedback and input on a topic that is important to them. You may also leverage scarcity tactics. Take advantage human psyche with panic-inducing words in your subject line. "Limited Time Only, Gone Soon, Offer Ends in 24 Hours" can boost email's open rates.

3. It should complement the content of your email.

If you use a subject line that doesn't have anything to do with what's inside the email, people will be disappointed when they open it up and find something completely different. It's best to use a subject line that will lead people to discover more about the content of your email. For example, if you have an article on your blog related to one of your services, consider using something like "Learn how we can help [insert topic]!" This way, people interested in learning more about that topic can click through and see what else you offer. However, you should also try to "tease, not tell." It should be enough to tickle the curiosity. Just make sure to deliver whatever you promise, or it will affect your credibility.

4. Make it short and sweet.

The ideal subject line length is between five to seven words. Some studies suggest that the optimal subject line length is six words if you want to get technical. It is because the subject line will be cut-off if it's too long. If you have a long sentence in your subject line, likely, people won't see all of it when they open their email. On the other hand, if your subject line is just a few words, there's nothing to draw people in and make them want to click through. Short subject lines look unclear and deceptive. People are more likely to open your emails if your subject lines are descriptive and contextual. For example, "Got Time?" is vague and sketchy. You can improve it by saying, "Got Time to Review My Latest Product?"

SENDER'S EMAIL ADDRESS

The second consideration is the From email or sender's email. It is the Email Address that appears in a person's inbox. The sender's email should be your own unless you're sending it from a group account. If you're sending from a group account and it's not your "personal" email address, ensure that you include yourself as one of the recipients so that people can reply directly.

1. The email address should look professional.

The sender's email address should be professional, not personal. When sending emails, it's essential to use a professional email address. Your email should have a name, like [email protected] or [email protected], and not something like [email protected] or [email protected]. If you're sending from your "personal" email address, ensure that it does not include any nicknames, abbreviations, or other personal information like allanking10151985. You don't want to give people the impression that they know you personally just because they've seen your email address.

2. It should match the branding.

The sender email should also match up with the email address on your website and be consistent across all your accounts. If you're using different addresses for different types of messages, then make sure that people can tell which one is which by looking at the subject line ("Invoice from ABC Company" or "Call to action for local business owners"). If it's not, people may think that your email is spam or that someone has hacked into your network or sent an email pretending to be you.

RECIPIENT'S EMAIL ADDRESS

1. Are you sending it manually?

When sending bulk emails manually, it's vital to bcc the recipient's email. It means that you'll only be able to see the email address of the person who opened your message, not everyone else on their mailing list. It is a crucial step because it prevents you from inadvertently spamming other people. If you don't bcc the recipient's email address, you'll need to manually remove their name from the list when they open your message. It also helps protect your's and the recipient's privacy, as people won't be able to see who else received your email.

2. Are you sending it via an email marketing platform?

When sending a bulk email using an email marketing platform, be sure to have the recipients emails verified before sending out your message. It will prevent spam filters from blocking your emails, which can be frustrating for you and your readers. A bulk email verification tool can automatically check each recipient's email and remove those that don't exist before sending out your message. It is important because it ensures you send emails to real people, not bots or fake accounts. This step ensures that the email addresses are real and active, which is essential for ensuring that your message gets delivered correctly. You should also avoid emailing people who have opted out of receiving them. You can also add a link in your letter that allows recipients to unsubscribe from future mailings if they don't want to receive them anymore.

SALUTATION

Salutation is vital in an email because it's how you greet your reader.

1. Greetings should be short and friendly.

You can use a short greeting like "Hi!" or "Hello." Avoid using formal titles like Mr. or Ms. unless you're writing to someone with a title higher than your own. Your salutation should match the tone of your message.

2. Make it personalized.

Avoid generic greetings like "Dear Sir/Madam" or "To whom it may concern." It should be personalized to make your readers feel important to you. You can also use your salutation as an opportunity to connect with someone by mentioning something you know about them or their company.

BODY

The most crucial part of an email is its body. You want to ensure that your email looks professional and clean. It doesn't have to be flashy or overly colorful, but if it's too plain and boring, people will likely delete it without reading it.

1. Write with brevity.

You don't want to send out an email with numerous spelling or grammatical errors, so make sure you proofread your copy before sending it out. Also, ensure that your layout is easy to read and doesn't look cluttered. A consistent theme throughout is also a must. You want to avoid using different fonts or colors in every paragraph, as this can be distracting and make it difficult for your reader to read through your message.

2. Provide value to your reader.

Remember what we've discussed about the subject line? Correct, it should complement the content of your email. Think of the purpose of your email, and that's what you need to expound on your email body. Educate your customers about your brand, give them an irresistible offer, or keep them updated on your products and services. Ensure that the information is clear, precise, and relevant to your readers.

3. Keep it short and to the point.

Your customer's time is as important as yours. Long, rambling emails will most likely be closed asap without being read. That's already a lost opportunity to connect and turn prospects into customers. Make it short and easy to understand. Avoid jargon and try not to sell too aggressively. Later, I will link you to an email template you can use to engage with your prospects.

CALL-TO-ACTION

Your email's ultimate goal is to engage and convert your prospects into customers, right? Then you need a solid call to action that will drive them to how you want them to respond.

1. Call-To-Action Button

CTA button is one of the most effective for your prospects to take action. Use active language to get them to act. "Click Here To Get Code" incites motion than just the "Code" button.

2. Text link

Hyperlink a word or a phrase in your email's body if you want to lead them to click on a link instead of typing in the whole URL. Text links ensure that the reading flow is smooth and uninterrupted. It will also look less pushy and helps with your SEO.

3. Placement

Do not overwhelm your email with too many CTAs that route to different landing pages. For marketing, all CTA within the email body must have a single landing page that directs your prospects to your offer. One to two link text and a single CTA button are ideal.

SIGNATURE

The primary purpose of an email signature is to reassure recipients that they're communicating with an actual person. It is like your digital business card. It should establish and reinforce who you and the company you represent are.

1. It should contain your contact information.

If possible, an email signature should include your complete name, designation, telephone number, email address, website, or even work address.

2. Include your latest picture and social media accounts.

Others would add their photo and social media accounts. Some programs let you create professional signatures that you can include in your email. It will bring you more followers to social media and opens an opportunity for your prospects to check on you and establish trust and credibility.

DISCLAIMER

It still makes sense for companies to use email disclaimers to protect their brand reputation and corporate liability. European Union and North America have regulations requiring businesses to add email disclaimers. A simple waiver like "If you are not the intended recipient, please contact the sender by reply email and destroy all copies of the original message." is good enough. However, email disclaimers will never provide you 100% protection against any legal action. Still, it makes sense to include disclaimers to offer extra legal protection. 

Here are some of the implementing regulations that require a disclaimer in your emails:

• General Data Protection Regulation (EU) 2016/679 (GDPR)
• California Consumer Privacy Act (CCPA)
• Federal Information Security Management Act (FISMA)
• Health Insurance Portability and Accountability Act (HIPAA)
• Canada Anti-Spam Legislation (CASL)

UNSUBSCRIBE LINK

It is unsightly and painful to include in the email, but it is essential to have this, especially if you're doing marketing.

1. Regulatory Compliance

Each country has its law on including an unsubscribe link, which is mandatory in anti-spam legislation. US CAN-SPAM Act states, "Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient's opt-out request within 10 business days."

2. Quality over quantity.

Subscribers who don't engage with your content are not valuable to you and your business. Having thousands of email recipients may look good, but an open rate of 1% means your contact list is 99% garbage. Either you improve your content or remove them from your list.

3. Get a better chance of landing in your prospects' inboxes.

An Unsubscribe link on your email has a higher chance of landing in your prospect's inbox because they will have the option to unsubscribe instead of flagging you as SPAM.

4. Get feedback.

All is not lost for your unsubscribed contacts. You can take it as an opportunity to ask for their feedback and use it to improve your content to benefit those who are still subscribed to you.

To conclude, it is important to understand that every part of your email affects your marketing and its success or failure to convert prospects into customers. Every component is essential to enhance your brand's image and establish your identity. So, plan and craft your email to make all elements work coherently to boost engagement and increase your brand's trust and credibility.

DOWNLOAD THE TEMPLATE HERE.

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