What Is the Future of SMS Marketing?

SMS marketing has grown in popularity in the past years, however, brands still misuse it. Yet, it’s still a powerful marketing tool and with some polishing, there’s a bright future. Right now it stands in the shadow of email marketing and social media, but with the right decisions, it can stand shoulder to shoulder with them.

So let’s take a look at how bright the future of SMS Messaging is!

Why SMS Marketing Is Important

SMS marketing is an important part of any marketing strategy because it is one of the easiest and most effective ways to reach consumers. It doesn’t require an internet connection, like social media, or for the customers to log in to see it, like with email.

More businesses are utilizing SMS messaging to connect with their customers, such as when sending a notification about curbside pickup, which has increased exponentially in recent years. They are realizing that they can leverage that first contact into more possible sales from that customer through targeted text advertising.

Foretelling SMS Marketing Statistics

If you’re still not convinced that SMS is more effective than email or social media marketing, here are a few statistics that will change your mind:

• The average opening rate for SMS marketing is 98% – For comparison, email has an average of 21.33%, making SMS one of the most powerful marketing tools.
• SMS response rates are up to 295% higher than phone call responses – People are more likely to ignore a call than a text message.
• 50% of US customers make a direct purchase after they’re sent an SMS text containing a coupon, or discount code – You can increase your sales just by sending the customer a targeted SMS text.
• 75% of customers don’t mind receiving texts from companies if they opt-in – Give the people what they want! If a customer has opted in to SMS texting, they want to hear what you have to offer.
• 83% of millennials say they open texts within 90 seconds of receiving them – Your message will be viewed less than 2 minutes after you send it.
• 77% of consumers say they’re likely to have a positive perception of a company offering SMS messaging as a communication option – People prefer texting, so using an SMS marketing platform will only increase the amount of customers.

What is the Future of SMS Marketing

New technology and changing consumer behaviour is paving the way for the future of SMS messaging. More brands are expected to adopt SMS marketing and leverage it to form more personalized relationships with their audience.

RCS Messaging

RCS messaging, also known as Rich Communication Services, is a modernized version of SMS messaging that incorporates features from texting apps like iMessage and WhatsApp into regular texting. These features include read receipts, typing notifications, images, videos, live-notifications, GIFs and many others that make branding your messages so much easier..

RCS is important for the future of SMS marketing because it would allow companies to not only interact with their customers one-on-one, but send them acoompanying rich media so that the customer can make an informed purchasing decision.

Conversational Marketing

Brands should abandon the outdated formal, sales-forward messaging style. Instead, they should take a more conversational approach and use SMS to establish two-way communication with their customers. 

Below are a few scenarios that would benefit from a more conversational SMS marketing.

• Welcome texts - Sending a genuine message of thanks to a customer for making a purchase or creating an account on the brand’s website is a good way to begin a conversation with a new customer and keep them returning.
• Abandoned carts - This occurs when online shoppers have items in their cart but never complete the purchase. Reaching out to the customer to remind them is a quick way to get them back to your site to finalize the purchase. Offering a small discount doesn’t hurt either!
• Event invites - If your company is hosting an event, you can send out a personalized text to your customers with an invitation that details why they would benefit from your event.
• Product releases - Get the word out about a new product launch that your customers would like based on their previous purchases.

Meet SMS-iT. The Cheapest Bulk Text Message Marketing Platform on the internet powered by A.I., a Decentralized Gateway, and a Database of 1billion+ segmented mobile #'s of potential customers, that can be used in building TCPA compliant consent lists for mobile marketing campaigns.

Increase your traffic, subscribers, and sales; Automate your workflow and access fresh opt-in leads, with our 2-Way omnichannel messaging & marketing platform. Built for businesses, Internet of Things (IoT), Metaverse & the Blockchain. CHANNELS: SMS, RCS, MMS, voice, email, chat and fax

SMS-iT allows you to intelligently search mobile records, build TCPA compliant consent lists for mobile marketing campaigns, target potential customers and more with A.I. & Automation.

• - Send SMS/MMS/RCS/Fax/EmailVoice messages across the world at the cheapest rate online
• - Drive more sales with highly targeted promotions
• - Provide better customer service with 2-way messaging
• - Keep customers engaged with automated texts
• - Save time and integrate with your existing marketing software
• - Learn more about customers with Data Collection
• - Gather useful feedback with polls and surveys
• - Much, much more!

It is undisputedly the best and #1 AI-powered omnichannel messaging and marketing platform, from all other SMS messaging platforms, SMS marketing platforms, text marketing platforms, text marketing companies, or SMS marketing software on the planet!

Over 1 000 000 000 segmented records to target: Target your potential customers using their exact Geographic locations, and other segmented characteristics, like profile data, demographics, interests, industry, behavior, location, etc. Communicate without limits!

Why We Are #1

1) Bulk and 2-Way Omnichannel Messaging & Marketing - SMS, MMS, RCS, Email, Voice, Fax and Chat Apps.

2) Cheapest and lowest rates in the industry.

3) SMPP - Use your SMPP accounts from Twilio, SignalWire, Plivo, and more, with our Decentralized Version.

4) Use your Sim Card with our Decentralized Version.

5) 51+ smart features that can be used without limits - unlimited.

6) Database of 1billion + records, which you can use in building your TCPA compliant list for sms marketing campaigns. Useful for those without a mailing list.

7) Smart programmable API built for businesses, IoT, Blockchain and the Metaverse.

8) Decentralized Gateway for flexibility and perfect control of your campaigns.

9) 10DLC registration directly within the platform, to stay compliant with Campaign Registry and TCPA regulations.

10) Zapier Integration to connect to 4000+ apps.

11) Artificial Intelligence for Analytics and Statistics.

12) Automation to completely automate your entire workflow.

13) Tons of native integrations with the top productivity apps. More added continuously.

14) More control and freedom over what kind of messages you send with the decentralized version.

15) Send Unlimited SMS and MMS messages with the decentralized version, for just $199/month. Message cost is $0/message.

16) Use our API and Smart Tools directly in the Metaverse to sell your products, services and build your subscribers list.

17) Seamless integration for the Blockchain and Internet of Things, via our programmable API and Smart GUI.

18) Worldwide coverage.

19) Guaranteed delivery - Get your messages delivered, GUARANTEED, with statistics to track delivery.

and more.......

Get Started For FREE Now - REGISTER and Receive 100 FREE SMS/MMS/Voice Credits Today!

Want to view our 51+ smart features, so that you know why SMS-iT is the best and #1 from all SMS messaging platforms, SMS marketing platforms, text marketing platforms, text marketing companies, or SMS marketing software on the planet? Then CLICK HERE - https://www.smsit.ai/features.html