Putting the shopper experience first

One-stop shopping. It’s 2022 and Retailers know that customer experience is the key to a shopper’s heart (and wallet 💰). The COVID-19 pandemic and WFH trend allowed more people to shop online and discover the e-Commerce experience. However, there are some brands that understood how to combine both online and offline, just like Kroger and Bed Bath & Beyond. These two well-known retailers launched a multi-category omnichannel experience.