Nowadays, it’s a Shopper-centric world. Unlike the 60s when customers didn’t have as many options, now, they can move from shop to shop, navigate online and purchase products from other countries. This means that retailers need to put the shopper at the center of their strategy if they want to stay on top of the competition.
This post first appeared on Tokinomo Brand Activation Interactive POS/POP Display Advertising, please read the originial post: here
