The Store Shelf is an important touchpoint on the customer journey of any shopper. From the decision to go to the store up to going home with the products, there are a few touchpoints where brands need to pay attention to how they are perceived by customers. Even the smallest detail can make it or break it for the shopper.
This post first appeared on Tokinomo Brand Activation Interactive POS/POP Display Advertising, please read the originial post: here
