2023-11-29 10:00
POP displays are used by retailers and brands to promote their products and attract the attention of shoppers. However, how much does a POP display cost? In this article, we will show… Read More
Blog Directory > Marketing Blogs > Tokinomo brand activation interactive POS/POP display advertising marketing Blog >
Tokinomo Brand Activation Interactive Pos/pop Display Advertising Blog
tokinomo.com/blog
Blogarama's Sponsor
Tags:
campaign
jameson
ring
pos displays
retail
purchase pop displays
pantalones
purchase pop
food
reynolds
Tokinomo is an in-store, interactive, brand activation POS/POP display startup.
Tokinomo shelf advertising robots create memorable and meaningful shopper experiences.
Tokinomo powers creative and scalable experiential marketing campaigns.
2023-11-28 07:31
Campaign corner
Friendsgiving. To commemorate the 18th anniversary of the theatrical release of “Just Friends” on November 23, the same day Thanksgiving is celebrated this… Read More
2023-11-23 10:53
Unlock the secrets of Point of Purchase (POP) displays in our comprehensive guide. From the basics to best practices, delve into everything you need to know about POP displays and how… Read More
2023-11-22 11:46
Point of purchase (POP) is a common term used in retail. In this complete guide, you will discover more about POP marketing and POP innovation. We’ll share the definition of the… Read More
2023-11-21 07:30
Campaign corner
Too cool. Cat owners are aware that their beloved feline companions can exude an air of indifference—sometimes even to the point of being frustratingly nonchalan… Read More
2023-11-15 06:50
Ready to deep dive into the world of POS (point-of-sale) displays? In our comprehensive article, we’ll share everything you need to know about POS displays. From the basics to re… Read More
2023-11-14 06:54
Campaign corner
Must be. Jameson Irish Whiskey, renowned for its exceptionally smooth taste and belonging to a widely recognized family, introduces its latest worldwide campaign title… Read More
2023-11-07 07:25
Campaign corner
Pantalones. Matthew McConaughey and his spouse, Camila, introduced their latest collection of alcoholic beverages, Pantalones Tequila. The inaugural advertisement for… Read More
2023-11-01 12:03
In the retail world, making sure your operations run smoothly is crucial for success. This article is your guide to the best strategies for optimizing retail operations. Read More
2023-10-31 06:27
Campaign corner
Show them that you care. Cesar’s new commercial shows that there are different ways to show your pet that you care. Maybe making them your ring bearer is not the… Read More
2023-10-25 06:56
2024 is just a few weeks away. Since it’s almost time for next year's budgeting, we’ve prepared a list of top retail and shopper marketing events and conferences to attend… Read More
2023-10-24 05:34
Campaign scoop
Is it a commercial? Leslie David Baker and Phyllis Smith, former co-stars from The Office, share a casual moment while enjoying a bowl of Honey Nut Cheerios. During the… Read More
2023-10-18 08:18
Retail is an ever-evolving industry and 2024 promises to bring a new wave of changes and trends that will reshape the way businesses operate. While these trends might manifest differen… Read More
2023-10-17 05:55
Campaign corner
This changes everything. Two months following the initiation of its marketing campaign focused on farmers and health, the prominent alternative meat company Beyond Mea… Read More
2023-10-11 05:39
The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching consumers have given way to innovative strategies that capitalize on… Read More
2023-10-10 05:38
Campaign corner
Halloween candy. Halloween is celebrated by trick-or-treating enthusiasts, talented bakers who create deliciously eerie cakes, and those who indulge in thrilling horro… Read More
2023-10-04 06:27
Shrinkflation is a real problem and consumers are getting worried. Actually, recent studies show that 64% of customers are concerned about this “trend”. In this article, we… Read More
2023-10-03 06:40
Campaign corner
90’s icons. Little Spoon, known for reimagining children's food with healthier options, has launched a new line catering to “older kids”. This lineup… Read More
2023-09-29 13:29
The retail tech world is buzzing with excitement, and for a good reason! Tokinomo, the trailblazers of retail marketing technology, had its moment in the spotlight at the Progresiv ReT… Read More
2023-09-27 05:53
The rise of private-label brands in the retail industry has been a significant and ongoing trend over the past couple of decades. Private-label brands, also known as store brands, hous… Read More
2023-09-26 06:43
Campaign corner
Playfulness. Oreo’s newest commercial shows us what it means to be playful. While "I Love It" by Icona Pop fills the air, a young girl flashes a playful smile be… Read More
2023-09-20 07:00
We’ve talked about Millennials and Gen Z, but what about the youngest generation? In this article, we are going to focus on Gen Alpha. We will talk about the characteristics of t… Read More
2023-09-19 06:30
Campaign corner
Dog owners understand. When a dog snores loudly, its owner willingly gives up valuable bed space to ensure their furry friend enjoys a peaceful slumber. This may appea… Read More
2023-09-13 06:55
Did you know that a new study from HubSpot showed that 55% of US and UK consumers mentioned that their brand loyalty is declining? During these challenging times, how can retailers and… Read More
2023-09-12 05:30
Campaign corner
FUNdemental textbooks. Kraft Heinz is addressing parents' concerns about their children's return to school after summer by launching FUNdamental Textbooks, which infus… Read More
2023-09-06 06:16
The retail industry is constantly changing. Due to various external factors such as rising inflation or the COVID pandemic, customers are expecting much more from brands and retailers… Read More
2023-09-05 06:29
Campaign corner
Fansville. With the start of season 6 of 'Fansville,' numerous college football enthusiasts are depicted in a state of turmoil due to the transformative shifts in the… Read More
2023-08-30 08:45
The first leaf of fall hasn’t even touched the ground and we are discussing winter holiday trends? Of course! We believe that it is crucial to prepare for the holiday season ahea… Read More
2023-08-29 12:52
Campaign corner
Hot dog straw. Yes, it is important to focus on sustainability in retail that is why the plastic straw has been replaced by paper straws. But what about a hot dog stra… Read More
2023-08-23 10:03
In the ever-evolving realm of retail, where the intersection of technology, consumer behavior, and marketing strategies constantly reshapes the landscape, staying ahead of the curve ha… Read More
2023-08-22 06:10
Campaign corner
Great flavor. In an effort to promote his product and find out more about what consumers want, singer and co-owner of Treo, Jason Derulo, takes to the streets to engag… Read More
2023-08-16 07:36
In this article, we delve into the concept of Customer-Centric Retailing – what it entails, why it's crucial, and how it's shaping the way retailers engage with their audience. F… Read More
2023-08-15 06:24
Campaign corner
Light beer, strong promotion. Introducing the new Heineken Silver in the world of light beers. It promises great taste without the bitter aftertaste. With only 3.2 gra… Read More
2023-08-09 05:51
In today's rapidly evolving retail landscape, technology continues to reshape the way consumers interact with brands and products. One innovation that's gaining traction is the concept… Read More
2023-08-08 06:23
Campaign corner
Better with. Pepsi and agency Alma were recognized by the industry for their outstanding 2021 "Better With Pepsi" campaign. This creative initiative revealed the brand… Read More
2023-08-02 06:51
Everybody knows about the four Ps of marketing. Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. How much should cus… Read More
2023-08-01 05:41
Campaign corner
Dehydration. Is dehydration making you disappear? In Getorade’s new commercial, a basketball player prepares for his final shot on the court, Damian Lillard join… Read More
2023-07-26 07:03
While the COVID-19 pandemic has speeded up the adoption of online shopping, this doesn’t mean that brick-and-mortar stores are doomed. Actually, more than 80% of retail sales tak… Read More
2023-07-25 06:39
Campaign scoop
Meow Mix. What’s cuter than 1 cat singing a Meow Mix jingle? 5 cats dressed in denim singing the jingle like a 90s band. The Meow Mix commercial shows us what we… Read More
2023-07-19 06:54
The retail industry is rapidly evolving and technology has an important role to play in this. Since 80% of retail sales happen in-store, brick-and-mortar retail needed to find ways to… Read More
2023-07-18 07:00
Campaign corner
Peculiar mural. Planters introduces its new line of flavored cashew snacks with an “interesting” commercial. In the video, a man is taken aback when he lay… Read More
2023-07-12 05:48
In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve customer engagement, boost brand loyalty, and increase sales. On… Read More
2023-07-11 08:00
Campaign corner
Hate comments. Liquid Death did it again. The brand released a complete music video this week for one of the songs from their latest album, Greatest Hates Vol. 3. The… Read More
2023-07-05 06:56
While you might think that only sales are the indicator of a top-performing store, there are various KPIs and metrics that can shed some light on the progress of your business. In this… Read More
2023-07-04 07:00
Campaign corner
Superbowl excitement. Pepsi is bringing the excitement of the Super Bowl halftime show to the UEFA Champions League kick-off show. Pepsi has a long history of sponsori… Read More
2023-06-28 07:09
It's time to dive into the world of data analytics and how it can supercharge brick-and-mortar stores. In this article, we're going to explore why data analytics is an absolute game-ch… Read More
2023-06-27 06:07
Campaign scoop
Press Play. Rockstar, the energy drink, plans to recruit several musicians as brand ambassadors in order to expand its customer base. The initial ambassador announced i… Read More
2023-06-20 05:21
Campaign corner
Get a vasectomy. Ryan Reynolds and Jessie James Decker have joined forces once again to create a third version of "The Vasectomy" cocktail! To celebrate Father's Day t… Read More
2023-06-14 06:38
Most brands are looking at new ways to promote their products and focusing on digital experiences, but they are forgetting about the store. While it is necessary to focus on creating i… Read More
2023-06-13 07:45
Campaign corner
Good game. Coca-Cola and League of Legends are partnering up to create a unique beverage flavor designed for gamers. The partnership aims to tap into the growing popul… Read More
2023-06-07 07:53
InStore Disrupt 2023 is a wrap! We created InStore Disrupt to give retail professionals and other like-minded people an opportunity to connect and keep up with the latest trends. It wa… Read More
2023-05-31 08:45
Have you ever wondered why customers choose to buy certain products? What motivates their decision-making process? The answer lies in understanding the drivers behind rational and emot… Read More
2023-05-29 21:00
Campaign corner
Death to plastic. Did you know that only 5% of plastic is actually recycled? In Liquid Death’s recent commercial, Whitney Cummings shows us how to “recycle… Read More
2023-05-23 05:54
Campaign corner
Gym routine. Propel has a new advertising campaign featuring actor Michael B. Jordan. In the campaign, Jordan is seen taking his gym routine to the streets, showcasing… Read More
2023-05-17 06:05
Everybody has heard about ChatGPT. While this is the most well-known use of artificial intelligence, this technology is quickly spreading in all industries. AI has been growing in impo… Read More
2023-05-16 06:29
Campaign corner
Adieu. Corona’s recent commercial shows that relaxation means different things to different people. While Snoop Dogg and Karol G, both musicians, find ultimate r… Read More
2023-05-10 06:04
In-store, online, omnichannel, and multichannel. No matter the channel shoppers choose, we all have the same goal - to provide an amazing experience for our customers. With this in min… Read More
2023-05-09 07:42
Campaign corner
Stay smart. In Smartwater’s commercial, Pete Davidson's working smart by just video-calling in for his Smartwater spokesperson gig. He's got this Robo-Pete thing… Read More
2023-05-02 06:20
Campaign corner
Add some “bueno”. According to Tajín’s commercial, its blend of chili, lime, and salt boasts a unique flavor that matches the diversity of tho… Read More
2023-04-26 08:23
A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a certain group of customers. While each individual is unique and h… Read More
2023-04-25 07:19
Campaign corner
Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's taste tester for career day at his elementary school. His p… Read More
2023-04-18 07:43
Campaign corner
Only the best. In Farmer’s Dog’s commercial a woman shares the tale of how her family welcomed a golden retriever named Sam into their lives through adopti… Read More
2023-04-11 07:12
Campaign corner
Fill it up. Pot Noodle's latest campaign, "Nothing Fills a Hole Like Pot Noodle," presents Pot Noodle as the perfect solution for satisfying one's appetite. The campai… Read More
2023-04-05 09:37
This rising inflation is impacting the way we shop and what we add to our carts. While some social categories might still be able to enjoy a casual shopping spree, there are people who… Read More
2023-04-04 06:30
Campaign corner
Bitter ending. Many things have bitter endings, but your beer doesn’t have to have one. Heineken Silver’s commercial is a captivating Viking tale, in which… Read More
2023-03-29 08:14
After the Pandemic changed the way we shop, customers are expecting a lot more from retailers. A lot of consumers got used to online shopping. However, brick-and-mortar is not dead and… Read More
2023-03-28 06:45
Campaign corner
Smart Jar. Hellmann's, a popular mayonnaise brand, has released a new product called "Hellmann's Smart Jar." This jar is designed to fight food waste by using a built… Read More
2023-03-22 09:26
In this competitive industry, it’s crucial to maintain your loyal customers. Nowadays, shoppers have so many options to choose from and it’s getting harder to achieve brand… Read More
2023-03-21 07:48
Campaign Corner
From farm to bag. Lay’s wants to show consumers that their chips are made out of real potatoes from local farms. In a new commercial, a female speaker informs us… Read More
2023-03-14 08:23
Campaign corner
Granny’s drink. Is Iced Tea a granny drink? Well, it depends if it’s Liquid Death Iced Tea. Also, it depends if your granny listens to heavy metal. All we… Read More
2023-03-08 09:07
Campaign Corner
Refreshing kiss. Starry has an interesting new commercial. While seated courtside during an NBA game, Keke Palmer is offered a new lemon-lime soda called Starry by its… Read More
2023-03-07 07:48
Didn’t get a chance to go to EuroShop 2023? Don’t worry, we’ll give you a quick overview of the most important topics discussed at the event. Also, we’ll show y… Read More
2023-03-01 10:00
Everybody knows that rising inflation has a negative impact on retail sales and is putting pressure on customers who are just trying to make ends meet. While some retailers and brands… Read More
2023-02-28 09:10
Campaign corner
Beer fight. No, we didn’t forget about this beer fight commercial at the Super Bowl. At a bar, a devoted Coors Light fan excitedly reveals that Coors Light is se… Read More
2023-02-22 08:19
One of the most important goals for any grocer is to increase sales. In this article, we’ve asked 4 world-renowned retail experts a simple, yet challenging question: How to incre… Read More
2023-02-21 07:36
Campaign Corner
Try it for yourself. Actor-turned-surgeon, Steve Martin, puts on quite a show during Super Bowl LVII in an ad for Pepsi Zero Sugar, pretending to perform a nose job on… Read More
2023-02-15 08:34
Retail merchandising is a critical aspect of the grocery industry that can greatly impact the success of a store. The way products are displayed, organized, and promoted can influence… Read More
2023-02-14 11:36
Campaign Corner
Super Bowl Numbers. In preparation for this year's Super Bowl LVII, Heinz Ketchup is highlighting the confusion caused by the use of Roman numerals in the advert… Read More
2023-02-08 08:20
Stockouts can be a major issue for retailers, leading to lost sales, frustrated customers, and a damaged reputation. Avoiding stockouts requires careful planning and attention to detai… Read More
2023-02-07 08:23
Campaign Corner
Teasing the roast. In this commercial, Mr. Peanut, the famous Planters character, will participate in a comedy roast but constantly interrupts the Roastmaster General… Read More
2023-02-01 08:59
Retail displays are an important aspect of retail design and play a crucial role in attracting and engaging customers. A well-designed display can create a memorable shopping experienc… Read More
2023-01-31 10:10
Campaign scoop
M&M Lovin’. In this commercial, Maya Rudolph, a big fan of M&M's, shared that many people, including her, love her. To highlight this, she presented a pie… Read More
2023-01-25 08:21
Attracting and retaining customers is crucial for the success of any grocery store. Foot traffic, or the number of customers visiting the store, is a key metric in determining the stor… Read More
2023-01-24 08:52
Campaign scoop
A little taste of Hell. Philadelphia recently released a limited-edition product called "A Little Taste of Hell," which is a cream cheese infused with ghost peppers wit… Read More
2023-01-18 12:15
If you’ve read our “Retail Year In Review 2022” article, then you know a lot has happened in the last year in this industry. When we were expecting things to relax af… Read More
2023-01-17 09:25
Campaign scoop
No Judgment. Drinking a cold beer at work might be satisfying, but not such a great idea. In this ad, Paul Rudd, who plays Marvel's Ant-Man, is seen placing a Heineken… Read More
2023-01-11 10:08
Happy New Year! Did you miss us during this holiday season? We sure did! While 2023 is here and we are not ready to let 2022 go so fast. That’s why in our article we are going to… Read More
2022-12-21 12:15
Are you looking for ways to prepare for the challenges of the retail industry in 2023? We've compiled a list of the best resources for retail professionals, including blogs, podcasts… Read More
2022-12-20 07:36
Holiday commercials
Macy is speechless. You know the moment when you give somebody you love a gift and hold your breath until they react? This is the essence of Macy’s Christmas… Read More
2022-12-14 09:06
The new year is just around the corner which means it’s time to plan the new year’s schedule. If you are a retail professional, you know how important it is to attend event… Read More
2022-12-13 07:51
Christmas commercials
Relaxed Christmas. Oh, the Christmas holiday! A few days off that are filled with overbuying, cooking, and time spent with friends and relatives. Sometimes, thes… Read More
2022-12-07 12:41
2023 is just around the corner and we want to give you a head start. That’s why we’ve talked with top retail influencers about what to expect in 2023 when it comes to retai… Read More
2022-12-06 08:33
The battle of Christmas commercials
Asda’s Elf. This Christmas commercial is witty and funny thanks to Buddy the Elf. You will see how the elf manages to bring a smile to… Read More
2022-11-30 09:35
Shoppers are expecting more from brands. Customers are no longer just looking for products, they want an experience and they want to connect with brands. If you want to attract more lo… Read More
2022-11-29 07:53
Campaign Corner
Snowman snack. When you have great snacks, everybody wants a taste. In this commercial, PepsiCo shows that snowmen are risking melting just to get to their favorite dr… Read More
2022-11-23 13:08
Retail is a challenging industry, considering how much it changed in the last few years. That’s why it is important to keep up with the latest trends. In this article, we are goi… Read More
2022-11-22 09:42
Campaign scoop
Purpose Marketing. What if a raccoon recycled more than you? Well, this might be true considering the latest purpose-driven marketing campaign Mentos implemented. To pr… Read More
2022-11-16 12:19
People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the technique used to promote those products. Shoppers’ demands and n… Read More
2022-11-15 10:47
Campaign corner
True self. Pineapple juice might not be the most common choice for most people. This commercial from Dole focuses on showing your true personality and glow. What do a… Read More
2022-11-08 07:31
Campaign Corner
Beer on Netflix. Beer brands were shut down from Amazon Prime’s ads due to a recent policy that prohibits alcohol ads in several countries, including the US. How… Read More
Subscribe to Tokinomo Brand Activation Interactive Pos/pop Display Advertising
Get updates delivered right to your inbox!