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SSPs Have Critical Role In OTT Ad Sales: Essence's Fisher

By Video 3.0 / Beet.TV at 08-Jul-2020
Many of the networks Fisher mentioned have tooled-up with their own initiatives and platforms to sell ads. But many also want to use supply-side platforms to carve out private marketplaces or enable guaranteed deals....

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This post first appeared on Video 3.0, please read the originial post: here

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SSPs Have Critical Role In OTT Ad Sales: Essence's Fisher

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