Creating an app is just the beginning of any business. Today, there is hardly any ambiguity in the digital nature of any and all business enterprises.
If you have a brand, people want to see an app for you as well. This is why; many people have started transitioning from just a web based booking solution towards an app based solution.
However, most entrepreneurs are so good at their core business that it takes up all their time and research. They miss out on the fact that building an app or even buying one from a reputed white label on demand mobile app Development Company is just the beginning of a business.
This is why, in today’s blog post, we shall try to discuss the top 5 effective ways in which one can promote their on demand application.
Without dragging this out any further, let us get into the crux right away.
Understanding the nature of your app
Before promoting any kind of app, it is important to understand your on demand app.
Now, obviously, you would say that it is your business so you probably know it best; however it is not just the business that you should be thinking of, but also focus on the following questions:
- What is the kind of flow that your application has?
- Who is your app specifically catering to
- What is your target audience?
- What do you want your app to convey to your customers?
Knowing this is the first step in making sure that you can get your app promotion strategy right. Otherwise, you will only end up spending a whole lot of money and get minimum returns. Now we know no entrepreneur wants that, right?
Less Print More Digital
While in many countries advertising in print media is still extremely important and relevant, if you are promoting an on demand application, chances are, your audience already relies on the digital space more than print media.
You may create a big advertisement on the day of your app launch for the newspapers, however, it is very important to access digital media and digital news platforms to promote your app.
Make sure that you buy some ad space and in an interactive way project your application on these platforms.
Social Media is Your BEST friend
The power of social media is not hidden from anyone. Today, over 87% of the global population uses some form of social media platform or the other.
Whether it is marketing to an individual or to a whole business group, using various platforms like Facebook, Instagram, Whatsapp, LinkedIn, and Pinterest etc. is a very good option.
You may only be launching an on demand app, but there are a hundred different creative ways in which you can prepare, project and promote your app on these platforms. You must seek assistance from a digital media house to help you out with this.
Focus on Pre Launch
Regardless of what you believe, you have to admit that there is a certain je nais se quoi about anything that is built up in terms of suspense.
Make sure that you come up with a fabulous pre launch campaign that is conducted in phases so that your audience can be bombarded with information about your app.
This information can be looked at like a teaser. Building up enough anticipation around the app will make sure that the day you launch the app, you can maximize the number of downloads because people will want to know what is it that you are offering and what is up with all the promotion.
Create a storyline and a campaign
Marketing an on demand app can be tricky. This is because; you are not simply promoting products for which you can just put out attractive images and lure your customers in.
An app is something that needs to be explained. However, the medium of explanation or the ad space that you will get over various platforms is limited.
Therefore, it makes most sense to come up with a storyline, a communication strategy and an ad campaign that can take the narrative of your app and help in explaining what it does to your customers.
This campaign most definitely will be a little cost intensive, however, you will quickly see that you get your returns with this as it directly percolates into higher downloads and better revenues.
If you look closely, promoting your app should not be very difficult provided you have an app that has something extra to offer to your customers.
There are hundreds of thousands of on demand apps available in the market today owing to the fact that people heavily rely on smart phones for their daily needs.
Make sure that you always bear in mind these top 5 ways of promoting your on demand app to guarantee success and effectively communicate your USPs to your clients.
Anurag Rathod is an Editor of Appclonescript.com, who is passionate for app-based startup solutions and on demand business ideas. He believes in spreading tech trends. He is an avid reader and loves thinking out of the box to promote new technologies.
Top 5 Effective Ways to Promote Your On Demand Application
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