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Do your quarterly goals include serious traffic volumes? Online advertising is a proven effective solution that brings quick results. If your goals are ambitious enough, it’s tempting to target everyone in order to reach as many audiences as possible at once. Unfortunately, more often than not, you’ll only get useless impressions that won’t bring users to your site.
We’ve put together 3 much more effective tactics for driving traffic to your site so you get a quality audience ready to buy your products.
Target similar audiences
You can of course launch a campaign targeting specific demographics and interests, however this is still too large an audience and you will be spending your budget on users who are not at all interested in your products. Instead, use the Similar Audiences tool to find users with the same buying interests as your existing customers. That is, those who do not yet know about your products, but have shown interest in similar products. This strategy provides both significant reach and maximum engagement.
Building similar audiences requires massive amounts of data and AI-powered technology to analyze that data, identifying shopper profiles and patterns. The larger the data set, the greater the potential reach of a similar audience. The more advanced the artificial intelligence technology, the better the audience you get.
Retarget your website visitors
This is an effective way to increase traffic. Visitors to your site are a valuable audience, a priori interested in your products, so it is much easier to attract them to visit the site again than to convince a new user to give you a chance. It’s a great way to remind customers of your brand when they evaluate and compare products before purchasing. Try segmenting your retargeted audience by the pages they’ve visited to create creatives that match the stages of their shopping journey. For example, visitors to your home page or category page will like content that combines brand and products. For those users who have visited the pages of specific products, a discount on the product they like will help them make a purchase decision.
Be sure to include product recommendations in your retargeting ads. If the user has left the site, deciding that he does not need the product, demonstrate other options from your catalog on banners.
You can also get traffic from Search engines. The classic and oldest way to attract an audience to your site. Moreover, the most difficult one. If you want to figure out how to get a lot of traffic to your site through search engine promotion, you have to delve into SEO technology.
There are two difficulties in the profession of an SEO specialist – to know and take into account dozens of site parameters that affect positions in the search results, and to constantly update this knowledge, because search engines are constantly updating algorithms and changing the rules of the game. You won’t become an SEO pro in one article, but right now, let’s get into the basics.
The essence of promotion is this – search engines index the pages of the site, look for keywords there. Clarify whether your pages respond to user requests, and if “yes” – give a link to your site in search results.
To get to the top of search results, you need to consider a lot of factors:
- How popular the request is,
- How many competitors
- Whether your site is popular with users and so on.
SEO is an area that takes time and money. You can hire a specialist or try to promote yourself. Moreover, you can also create a Wikipedia page about your business site or brand. Creating wiki page and article is a difficult task. So you consider hiring Wikipedia Writing Service. A Wiki page not only help you drive traffic to your site, but it also help you enhance your rankings on the search engines.
Re-engage your existing customers
Reinforce your email marketing strategy with a campaign that targets users who have already purchased your products. There are advertising solutions that allow you to upload your customer base to the system in order to identify user profiles and find customers online. Show these customers personalized banners to bring them back to your site, whether it’s notifications for new collections, discounts on products they like, or seasonal offers.
Use a solution that identifies your offline shoppers online. This is a great way to drive offline shoppers to your website.
3 ways to more accurately target your audience and get more traffic
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