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Google Reviews Or Yelp Reviews – Which Make More Sense For Online Reputation

The post Google Reviews Or Yelp Reviews – Which Make More Sense For Online Reputation appeared first on Social Media Verve.

Reviews are considered as the primary factor for building an online reputation. As per the latest study, 91% of people prefer to read online reviews while 84% of them trust them blindly before making any decisions. 

By the term online reviews, we usually understand two platforms – Google reviews and Yelp reviews. Both are competitive in nature and to be frank, both can be considered as the king of reviews.

Yelp vs Google
Yelp vs Google

But the question that troubles the most is – which one is the best? Which one should be given more focus on obtaining a strong reputation online?

Tricky one! But not an impossible one to answer. 

In many cases, an online reputation management company is found to trust both. As they feel both Google and Yelp are the primary resources for generating reviews. Quite true. But to find the best amid the two, differences need to be made. 

Let’s have a look.

Google vs Yelp – Which One Has Better Scope?

  1. Google asks for reviews: Yelp doesn’t ask for reviews. Rather it gets hurt when you ask for reviews from customers. It avoids accepting positive reviews that create a biased atmosphere all around. To be a bit frank, it does not accept the reviews encouraged by the business, rather uses software that finds customers who are excited to add reviews for the brand.

    Unlike Yelp, Google allows businesses to encourage customers for reviews. Now, these reviews can either be positive or negative. However, in some cases, positive reviews are created to build up a good reputation online.

    The brands send emails or text messages to the clients asking for ratings or feedback. In this way, the brand gains an understanding of the customers’ insight, experience, and can improve its business accordingly.
  2. Yelp filter reviews: Yelp can filter reviews but Google doesn’t. With Yelp, there is a high chance that your reviews won’t get posted. Just because Yelp runs software that filters the reviews, it examines whether the reviews are real and honest.

    With Google, you don’t have that problem. Any reviews, no matter whether it is created by you or dropped by your customers, get posted in no time. Google doesn’t judge your content. Rather it helps you to find happy customers for your business.

    Just sign up with your business Gmail account on Google and leave a review. However, with Yelp you need a specific Yelp account to access.
  3. Google generates calls and messages: With Yelp reviews it is not possible to generate calls and messages if you are not ranked at the top. However, Google is completely opposite to this.

    With Google reviews, if you use proper keywords to build your review content, it won’t actually take time to make your page visible on the web page. The surprising thing about this is there is no need of having a 5-star rating for the website.

    Even if the website is ranked low, it will be visible on Google. And yes, you can simply make clicks, calls, and generate messages from there itself. All because of Google Reviews with Google My Business.
  4. Google is good for SEO: You want your website to rank higher on search engines. And for this, you must have invested in SEO. Google reviews leverage you a lot when you are looking for optimum results with SEO.
    Google reviews pull up the organic rankings due to its nine influential factors. The following are the factors that actually when incorporated with your review content turn out to be beneficial for SEO. Have a look.
  1. Targeted keywords
  2. Targeted city or location
  3. Number of reviews generated
  4. Percentage of reviews that contain primary keywords
  5. Percentage of reviews that contain the location 
  6. A good number of average reviews yearly 
  7. Number of reviews responded
  8. Number of new reviews added
  9. Average weekly reviews on Google

These factors increase the magnitude of search engine rankings, turning your business a 5-star one.

  1. Yelp has trust issues: 73% of online consumers who prefer reading reviews trust a business based on its number of positive reviews. Positive reviews really have a great role to play in building a business reputation and image. And fortunately, it’s Google that has a win-win situation.
    Yelp, on the other hand, does work on the filter but hardly people know about it and find it trustworthy. A majority of online users use Google to make their searches. Many of them hardly have an idea about Yelp. Though millions of users have registered on Yelp, people always prefer Google over other reviewing sites.

    Since Google reviews have more weightage, it is trusted blindly in many cases.

Conclusion

No doubt, both Google and Yelp have a strong reputation online. Millions of users on Yelp have made this platform a stiff competitor to Google. But we guess numbers of users are not enough to set up a difference.

Are you looking for reputation repair services? Make sure you choose the best platform and use it to deliver the best results for your brand.

Google Reviews Or Yelp Reviews – Which Make More Sense For Online Reputation
Akinade Eniolabi



This post first appeared on Social Media Verve: Helping Business Suceed With Online Marketing, please read the originial post: here

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