In the latest spot for The New York Times, the media outlet shines a light on the danger of misinformation about the COVID-19 pandemic. The 30-second spot, entitled “The Truth is Essential,” uses the minimalist typed visuals that viewers have come to associate with the company’s “The Truth Is Worth It” campaign, which began in 2017 and has since won a Cannes Lion. The tie to the COVID-19 crisis is...
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