Learn Digital Marketing – A Step by Step Guide for Beginners
Digital Marketing Brief
Hearing a lot of buzz about the Booming Industry of Digital Marketing? Puzzled what’s all the hype about?
With the ever-evolving technology Digital Marketing has become a popular channel over the years for the marketing of products and services as a direct channel between the brand and the customer and with the ever-rising use of digital marketing channels, the demand for digital marketing professionals has been raised.
This new realm of activity in the marketing platform comes with a lot of opportunities and employment prospects for trained digital marketing experts.
Over the past decade’s digital transformation given a boost to many companies, thereby is creating a competitive environment among them. Most of the business started allocating more and more budgets to online marketing; as the industry is growing with faster pace employment rates have risen, giving birth to new sectors in online platforms, and is becoming increasingly popular among the young generation and those looking for opportunities to learn digital marketing. The primary factor is digital marketing is a diverse and growing industry has become one of the most efficient tools to reach your potential customers, increase customer response, driving more online sale and in turn more revenue generation for the business.
Due to enormous demand, digital marketing opens up the new career path and immense opportunities and a new set of jobs has been created with the digital skill trends; be it a digital marketing professional, SEO Analyst, Social media marketing experts, content creator, video marketing or an analytical professional.
Even though the digital marketing skills set are in huge demand for trained digital marketing professionals but on the flip side, the gap is so widening due to a lack of necessary digital skills. To fill that gap, gathering knowledge in this field requires immense passion, zeal to learn and dedication will bring endless career opportunities for the individuals.
Nevertheless, if you’re thinking to start your career in digital marketing, you must hold on to a strong range of digital skills and a great passion for digital marketing by learning the new trends and techniques to stay ahead with the industry.
What are the different Digital Marketing Channels?
With the ever-growing popularity of the internet; in the current scenario, Digital Marketing becomes one of the highest-growth industries. It’s vast and there are many types of digital marketing channels be it SEO, content marketing, data mining, paid advertising every aspect of has created an enormous opportunity as a result; the demand of digital marketer is high and if you’re someone who is tech-savvy with creative mindset along with analytical mindset then digital marketing as a career will be the right choice along with a very well pay-checks.
Here are the Most Common Types of Digital Marketing
Search Engine Optimization
If you are a beginner and wondering about how to learn digital marketing for a successful career path, one should start from Search Engine Optimization (SEO).
Search Engine Optimization is the techniques used to optimize the website for the major search engines, like Bing and Google. It’s a long-lasting technique to drive organic traffic or un-paid traffic to the website and get your site ranked in the Search Engine Result Pages.
Benefits of Search Engine Optimization Process
- Organic Traffic through SEO has a higher conversion rate.
- It will boost brand awareness among customers.
- Getting organic traffic is free of cost from the search engines.
- SEO is a powerful strategy and a long term strategy as compared to other digital marketing channels.
- Build trust and credibility among the user’s website ranking top of the search engine.
Search Engine Marketing
Similar to SEO, search engine marketing is also a type of digital marketing that involves paid advertisement to increase search engine visibility. The most common Search engine marketing platforms are Google & Bing. It uses Pay-per-click (PPC) ads, banner ads, search ads, click-through rate (CTR), cost-per-click, and cost per impression. Paid Marketing offers numerous ads format that you can use to reach your potential audiences.
SEM Advertising puts you directly in front of your targeted audience who are actively searching the products & services offered. Search engine marketing is advantageous over the other marketing channels even though you are spending more money on it.
Major Advantages of Search Engine Marketing
- Search Engine Marketing (SEM) grabs the audience’s attention.
- SEM campaigns are measurable
- An effective way to gain brand awareness
- SEM gives you competitive advantages
- Easily remarket your audiences.
Social Media Marketing
Social media marketing (SMM) is a content-oriented digital marketing approach where the SMM strategies are focusing more on creating content that interacts with the targeted audiences, not just the advertising the product or services. Popular social media platforms are Facebook, Instagram and Twitter are valuable sources to generate traffics and leads for the business.
Social media allows you to understand the behavior of your customers looks like.
How much active you are on social networking sites? Are you using social media for private or business purposes? You’ll have multiple choices, but one thing is true that each one of the social marketing channels will meet all kinds of requirements of being known and recognized online.
If you’re active on social media platforms and wanted to grow your career in social media then social media marketing courses will be perfect for you.
Advantages of Social Media Marketing
- Most efficient Inbound marketing strategy
- Enhance brand visibility & awareness
- Conversion rate is higher
- Brand loyalty among the customer
- To reach your audience can run multichannel campaigns
Email marketing also is known as opt-in marketing and is one of the primary ways to stay in touch with your targeted audience and customers.
Email Marketing is probably the most stable and is a long-term revenue-generating technique present.
Email marketing is using email as a marketing tool to deliver electronic messages to a targeted audience. Whether you have been running an online business or offline business, keeping connected with your existing and potential customers is a way to grow your business and build trust and loyalty among the customers. Email marketing is a method by which you can send, advertise, and deliver different types of communication to the inbox of the customers.
Benefits of Email Marketing
- With email marketing campaigns you can reach among the audiences easily throughout the globe
- Email Marketing cost is lower as compared to other digital marketing channels
- Allow creating personalized communication messages
- Email marketing results are easy to measure
- Exceptional Return on Investment
Web analytics is the procedure of measuring, collecting, analyzing, and reporting data for understanding how well a website is performing through its visitors and how to optimize further. The main objective of using web analytics is to understand a site’s users, behavior, and activities on the website.
As a webmaster you need to implement lots of strategies promoting your website but how do you actually get to know about the visitors? How do you rack who are they, from which medium and sources they come from, how do they interact on your website or if they came do they really get for what they came to your website? The answer to all these questions lies in understanding the Analytics – The analysis of website traffic.
How Analytical Tools help to measure Digital Marketing Efforts
- Understand the user behavior
- Track the traffic source
- Know what your customers are looking and their needs
- Find how to optimize your website and about content enhancement
- Track Marketing campaigns efficiently.
How do I Learn Digital Marketing Step by Step?
1) Self Learning
If you’re new to digital marketing, one of the things you may be wondering is, “how to learn online marketing?”
The first step to learn digital marketing is to do self-pace. There are many resources available over the internet that can help to acquire theoretical knowledge about digital marketing.
Start with the following tips to learn digital marketing by yourself, and you’ll clear with the basics of Digital Marketing.
PIT STOP TO 100+ BEST DIGITAL MARKETING BLOGS FOR BEGINNERS
- Digital Marketing Blogs
- Digital Marketing Videos
- Digital Marketing Podcasts
- Digital Marketing PDF’s & Slideshows.
- Digital Marketing Books
2) Learning from Industry Expert Digital Marketing Trainers
- Keep the learning process simple & effective
- Extensive Years of Experience
- Worked on Multiple projects for local & global market – exposure to multiple clients thought process and market understanding
- Bring multiple Case Studies scenario for live project work performance
- Guides with Job Placements & Opportunities with Salary
Learn from Online Marketing Experts vs. Self Study: Final Take
- Direct Approach
- Clarify your questions & Doubts instantly
- exposure to client strategies & market opportunities
- Connecting dots from basics to intermediate to advance
- learning in groups
- encourage interaction & presentation for inter-personal skills
Final Take 10 Tips on How to Start Your Career in Digital Marketing
- Learn basics understanding of DM
- Create either a blog or a website and practice DM on the same
- Refer Experts Blog & Online Videos
- Participate in Online Communities & Networking
- Be clear whether you want to learn complete DM or start with any specialization course in DM
- You can learn from your own by referring Blogs & Videos, Or take up Online digital marketing course if distance or commuting is a challenge or go for Classroom training for a1-1 approach and better interaction with student-faculty to clarify doubts instantly
- Take up a free internship on digital marketing
Successful digital marketing is an acquired skill and with the help of digital marketing courses you will a clear understanding and core knowledge and skills for a great career start.
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