The 21st century can rightly be called the age of the Internet. According to a few surveys, there are almost 4.5 billion internet subscribers in the world. Companies and brands have realized that online Marketing is the best way to reach out to people and get their name across. 2020 hasn’t been the luckiest of years for businesses and the market in general. With the unprecedented worldwide outbreak of COVID-19, companies and brands are unable to proceed with their activities. Their market sale has gotten completely stagnant, including several of their online projects.
With a quarter of the world’s population quarantined inside their homes during the lockdown, Forbes has estimated that world-wide internet usage has faced an astounding surge of 50-70%! Companies need to utilize this opportunity and implement digital marketing strategies to better communicate and deal with their customers during this period of crisis.
Digital Marketing Strategies to use During Pandemic:
1. Marketing to a Target Audience:
COVID-19 might have disrupted the market and brought most of the traditional marketing means to a halt, but that doesn’t mean that a business is completely at a loss of its consumer base. The world has suddenly shifted itself onto an online platform. People are spending more time on the internet than they have ever spent before. There will be a section of consumers who would want to purchase your product, and you’ll have to be ready when your services are searched on the internet! A business has to keep its name known to the world in order to maintain its relevance even after the situation returns to normal.
2. Delay New Product Launches:
During a pandemic, when the economy and the market situations are almost in shambles, one must not take the risk of launching a new product, no matter how essential it is for the business. Even if your product is heavily marketed through digital means, the outcome of the launch can turn out to be unfavorable. A business can launch its product after the situation has stabilized and the traditional market is open for business!
3. Utilize e-mail marketing:
Companies must realize that utilizing messaging services and e-mails could play as a vital marketing strategy in these extraordinary times. However, businesses must remember that automated emails, sent in bulk could create a negative image on the customers. E-mails must be sent in a comprehensive and in a precise manner. The businesses must project their product as a relevant commodity, which can be used during the lockdown period. Personalized e-mails can help greatly enhance the company’s relationship with the customers. This way, the customers know that your business exists and are automatically attracted it.
4. Responsible Marketing:
The current situation demands special marketing strategies. The companies must tread with extreme caution when it comes to the advertising of their product while the world faces a global crisis. Amplifying the relation with your customers through emails and messages that will connect your brand to them emotionally could be the key to your success! A business must ensure that their content is creative, paid and organic, while also being relevant and meaningful.
5. Study Customer Behavior:
The COVID-19 pandemic might affect the behavior and habits of the customers. Articles like masks, gloves and sanitizers are bound to become a daily necessity alongside other similar health-care products. When the lockdown lifts and the market reopens, you must project your business in the market in such a manner that it harnesses the changing behavior of the customers and introduces products and commodities accordingly. The business must function according to the needs and expectations of the consumers, no matter what.
The pandemic is most definitely a time of severe market crisis and drastic change, but that doesn’t automatically mean that these extraordinary circumstances are going to last forever. You and your business must remain a prominent part of the market. Losing your momentum at this stage is unforgivable; it will not allow you the chance to recover. This is high time that you must strategize and implement business policies that can help you win the trust and support of your target audience. You must prepare yourself for that very day when the market is finally open and you can finally launch your business again!
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