To put into simpler words, a decline in the site traffic means a decline in the number of visitors which ultimately means lower engagement, and then what happens next is something we all are aware of.
What to do when it happens? Is there a Solution to the problem that many companies in the online world are faced with?
Well, the good news is YES. There are indeed ways that you can solve the issue before it leaves a negative impact on the business.
Here, we will discuss some major reasons for the traffic decline and the solution to it.
Reason 1: An update in the algorithm
Like any other platform, search engines do make changes in their algorithm to create a better experience for its users. To do so, they keep on changing the set algorithm. This changed phenomenon can impact your site’s ranking leading to the generation of less traffic.
‘Once the algorithm has been changed, there is nothing much that you can do about it. But you can do is adapt to the changes made and apply the cross-marketing strategy. Strategic use of social media paid ads and even email can be used to bring back the traffic to your website.
Reason 2: An unsecured website
If, your website runs on an insecure server (HTTP) instead of (HTTPS), it can become a reason for your site ranking to decline.
To overcome this issue, you’ll need to get the SSL certification which can be done easily. The more secure your website is, the better are your chance of staying at the top of the ranking.
Reason 3: Top Post Decay
The application of the 80-20 rule is used by the majority of the website. It means that 80% of the traffic results from 20% of the content.
To deal with this issue, it is important to keep a regular check on your content. The content on your website needs to be continuously updated. If the top-performing posts on your website start to decay, it can bring down the ranking. So, to avoid the issue you need to refresh the top content regularly based on an optimized keyword strategy.
Reason 4: Increase in competition
Another very common reason for a website’s rank to decline can be attributed to the high competition. As your competitors publish updated content and follow all the techniques to rank top, this may result in your traffic decline.
To solve this issue, you need to be constantly at the top of your game. As Google search engine value links from reputed domains, getting backlinks from such domains with high authority can help you be at the top.
Other things to consider.
Apart from all of the above, there are some other things that you can do to increase your ranking.
- Compare the Click-through Rate.
- Check on your content.
- Confirm your page is indexed.
- Check the speed of your website.
- Cash on the important current events.
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