Instagram Marketing is gaining popularity at such a jaw-dropping rate, and companies worldwide have turned their eyes to this particular Social Media platform to enhance their engagement. The popularity of Instagram stems from the fact that it is simple, engaging, and interactive to use compared to other alternates. Every social media agency now utilizes Instagram as a major marketing tool to maximize their client’s digital presence.
Popularly known as “IG,” Instagram is the second most accessed social media platform, with over one billion active monthly users spending 53 minutes on average per day on the app.
Are you wondering about Instagram app engagement for digital marketing?
Pro tip: Don’t, it is freaking gigantic.
That being said, digital marketing isn’t limited to big brands anymore. It is more about a person now. In a world so fierce, Instagram posts, Instagram feed, Instagram Reels, and more sets your vibe and puts you apart from your competition.
This article is our Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels, and how to master them so your Instagram marketing account can do the talking for you-your brand.
Think of your feed as if you were an artist, and your feed was your portfolio. You want it to express your best artistic side. Maintain a fun, organized, aesthetic feed. This will determine your brand image. A social media marketing company will present your feed in a beautiful manner that will encourage more customers to interact with you.
Images are the best form of high-production value content for Instagram. Choose photos that reflect your personality/brand image, the best parts of your day, or something unique that can turn heads. The photos you choose will all be displayed on your feed like a collage. This means that when someone first visits your profile, they can see every picture you have ever posted, and it will be the first thing they see.
Maintain quality over quantity!
The same quality saying is applicable here too. Captions are not just mere boring descriptions. Captions are a fun way to spice up your profile and one of the best content marketing strategies as well. Most interesting captions are witty, engaging, and nonchalant. They can also include hashtags, but we recommend a maximum of 2 hashtags per post.
Since your feed portrays your vibe, it might fare well to pick a theme. This is a common element: a filter or a pattern that is created on your profile. Some people post pictures in threes. For example, some people choose a color palette. It’s all about bringing creativity into consistency.
Turning Posts into Ads
Using the Ads Manager, you can turn your Instagram posts into Ads. To gain maximum impressions, pick posts that received a good response, and also that best convey your brand image.
Instagram Stories are temporary posts that disappear in 24 hours. They are a content framework that is light and fun. This makes them the most accessible means of sparking interaction between you and your audience.
Highlights are a useful tool for a Business Profile. These are collections of Instagram stories that are displayed on your profile, above your Instagram posts, permanently. You can group similar stories and label the pack for easy, organized access.
Instagram gives you the option to only post a story for certain people. Using this feature, you can post exclusive content and create hype.
Polls, Questions, Quizzes, Countdowns, and more
These are what make an Instagram feed genuinely interactive. Posting regular stories with polls and questions allows your audience to engage with you. This increases your visibility and creates a stronger impression. A perfect tool for an indirect conversation with your followers!
These are usually for special events that your audience can see in real-time. They can also post comments and interact with each other on Live. It is a fun way of really creating a personal connection between you and your Instagram followers, essential for digital branding/marketing.
Wherever you go Live, followers get a push notification; a great way to get noticed.
These tags allow for the quick and easy sale of products. You can tag the product page on your post or story, and users can navigate and purchase the product. This Instagram feature provides a crazy boost in sales, especially during promotional periods.
Instagram IGTV allows us to post videos for up to 10 minutes. Depending on your account, you may also be entitled to post videos as long as 60 minutes. This section is treated as a new YouTube, but with shorter, crisper videos. Some YouTubers use IGTV as a way to increase their following after they’ve already established themselves on YouTube.
How to post
Step 1: On your home page, click on the magnifying glass icon and go to the Explore page
Step 2: On the top left corner, find IGTV and enter
Step 3: Click on the add sign on the top right corner
Step 4: Pick a video, click Next, pick a cover using either a frame from the video or an image from your camera roll
Step 5: Add a Title, a Description, and Post it!
While you are on the last step, you get the option to post a preview. You can also pick a profile cover, post on Facebook, and tag a business partner.
- Instagram IGTV is quite an art critique, so use fun music and sync it with your video to create an experience.
- Consider the length of your videos; you need to be able to hold your audience’s attention.
As the newest addition to the platform, Instagram Reels have filled the market gap after the TikTok ban. These are usually about 15 seconds long and can create a surge in engagement.
Since Reels are super fun, you can use them to attract younger audiences.
Instagram Reels appear in the Explore section of Instagram and have the maximum potential to reach new audiences. Maximize your reach by using relevant hashtags. But do not go overboard! No one likes that.
- Audio-video sync is critical here.
- Use Instagram Reels only when you have mastered the other features of Instagram.
- Reels are a little more professional, but a little less quirky than TikTok. Adapt accordingly.
Conclusion: Instagram marketing is the future
Instagram is for everyone: artists, businesses, social causes, and old social media accounts.
The platform has revolutionized the way we interact with people through social media. It is an impressive creation tool that also defines many social dynamics. You can hire a social media management company that will take care of Instagram research, content creation, publishing, and engagement.
Although using these Instagram features will benefit your brand identity, remember that it is not enough to create a social media identity. Make sure to respond to comments, DMs and cater to your audience’s interests.
Keep your profile active and lively. Collaborate with influencers, engage with followers, and create a community. Happy Instagramming!
Build your Instagram followers with a leading Instagram marketing agency. Contact us today!
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