2020-08-06 16:13
You’ve read those long letters that come to your mailbox with direct mail campaigns. They drone on and on, telling a complex backstory before they finally get to the point and tell you… Read More
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Open Letter Marketing Blog
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marketing
campaign
mail
postcards
direct mail
letter
lead
professional email letter
professional postcards
professional email
Created by real estate investors. Field-tested to deliver maximum results. Optimize your direct mail with materials that really work!
2020-07-10 17:00
Consistency is critical in marketing. It can define your level of success with any campaigns. It’s important to understand what consistency means and what power it has.
Consistency… Read More
2020-07-07 17:00
You’ve decided to use postcards in your multi-touch campaigns. You want to add a little variety to get the attention of your audience. Your next question is what size you should select… Read More
2020-07-03 17:00
Postcards are an effective, easy way to contact potential clients with direct mail. They are simple and inexpensive. Postcards also have a good read rate and ROI, which is important when con… Read More
2020-06-30 16:50
“No one reads print ads anymore.” “Direct marketing is dead.” “Printed marketing materials just end up in the trash.” You’ve probably heard some var… Read More
2020-06-27 16:50
When creating direct mail pieces to send to their leads, many people focus on the content. While this is certainly important since you want to get your message across, images can enhance you… Read More
2020-06-25 16:50
The professional email letter is one of the most popular up and coming products offered at Open Letter Marketing. It has a high open rate and is easy to read. It is designed like an email bu… Read More
2020-04-22 18:26
You’ve heard the hype. “Direct mail is dead.” “No one looks at print mail anymore.” These doomsday predictors would have you believe that old-fashioned direct m… Read More
2020-04-15 16:00
Each season presents its own opportunities and challenges, but you can benefit if you know how to create a multi-touch campaign that takes these things into consideration. As you plan your s… Read More
2020-04-02 16:00
As a real estate investor, you’re always looking to find new prospects. Finding leads can be time-consuming. Find quality leads can be even more challenging. For this reason, tools lik… Read More
2020-03-26 16:04
Understanding how pricing works can be confusing for customers. Open Letter Marketing wants to ensure our pricing is always transparent and easy to understand. Here is some information that… Read More
2020-02-13 16:00
You’ve probably heard more than once that colors affect moods. They can make you happy or sad, excited or calm. For direct marketing, that means that the color of your envelope can im… Read More
2020-02-11 16:10
When you receive a handwritten letter, you’re usually excited to see what the sender had to say. These letters feel more personal and the recipient will pay attention even when they kn… Read More
2020-02-10 20:55
Direct mail continues to be relevant even in the digital age of marketing. However, some aspects of direct mail become more popular while others fade away. Here is a look at what’s tr… Read More
2020-01-28 17:55
One of the challenges every business faces with direct mail marketing is returned or undelivered mail. It’s costly to send out mail that doesn’t reach the intended recipient. Ho… Read More
2019-12-16 19:18
When sending mail to prospects during the holiday season, you don’t want to see your conversion rate drop. It’s important to consider the following to ensure your mail is read an… Read More
2019-11-29 17:30
With social media, email newsletters and other online marketing tools, you may think old-fashioned direct mail is dead. However, that couldn’t be further from the truth. Direct mail c… Read More
2019-11-22 17:15
As a real estate investor, you’re always looking for ways to find more leads. And not just any leads, but those that convert into deals. Driving for dollars is one way you can get qua… Read More
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