2024-04-04 22:09
As a designer, having a wealth of good ideas is part of the job. You need to be able to source ideas from a variety of places and think innovatively in order to solve problems quickly and ef… Read More
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Blogging news, events, and full-service marketing insight.
LEAD Marketing is a performance advertising agency focused on achieving our client’s stated objectives through strategic marketing plans, creative design, targeted messaging and performance analytics.
2024-03-04 21:50
LEADer: Beth Astorino
I’m inspired by my mom. She comes from a family of iconically strong, tough women that could accomplish anything, and my mom is no different. She has a motto: &ld&hell…Read More
2024-03-04 21:24
Name? School? Major/Minor?
Makayela Shepperd
Cornerstone University
Marketing Major with a Sports Management Minor
What’s your favorite thing about being an account manager?
Honestly… Read More
2024-02-28 18:42
The Grand Rapids Rise burst onto the scene with a raucous, sold-out crowd of 7,805 attending the first ever game at Van Andel Arena.
LEAD Marketing Agency led the launch of this new pro spo… Read More
2024-01-25 18:41
In the rapidly evolving landscape of customer service, businesses are constantly seeking innovative ways to enhance the overall customer experience. One technology that has emerged as a game… Read More
2024-01-25 18:09
Design trends can be a valuable tool for keeping your marketing materials contemporary. However, amidst the dynamic landscape of design, certain techniques remain timeless, and it’s es… Read More
2023-12-13 22:32
Name? School? Major/Minor?
Shannon Dora Simpson
Davenport University – Master of Business Administration
University of San Fransico – International Relations
What’s your f… Read More
2023-05-23 21:46
At LEAD Marketing Agency, we often have prospects come to us and ask how they can boost their online reputation. Here are some common questions we get:
How Do I Combat Poor Online Reviews?
O… Read More
2023-05-09 21:53
Effective Billboard Advertising
When I joined LEAD Marketing Agency almost two years ago, I had little regard for billboards. After seeing our work, I saw billboards that made me hungry, one… Read More
2023-04-27 20:04
Your website expresses your brand’s identity and is an essential marketing tool for your business. A well-organized website can lead to increased traffic, higher engagement, and more c… Read More
2023-04-06 05:25
You’ve got that one product or service that company leadership is really buzzing about. Then you’ve got the products that always sell well, the ones you rely on to pay the bills… Read More
2023-02-08 17:19
LEAD Marketing Agency Account Director Monica Pritchard recently shared the meaning behind her grand-prize winning art installation “Before You Go,” in an article for Grand Rapid… Read More
2022-12-12 00:00
LEAD Marketing Agency President Tom Sullivan added insight to this feature article about corporate naming rights and sponsorships at stadiums.
The post Sullivan Comments on Stadium Nami… Read More
2022-09-01 00:13
“Strategically placed.”
That’s how Manistee influencer and owner of Manistee Beverage company, James Beaudrie, described LEAD’s billboard for our client, NUVU f… Read More
2022-08-08 21:37
Tell me about yourself.
My name is Beth Astorino, I’m from Indiana but I’ve lived in Michigan since 2007. I originally attended Earlham College in Richmond, Indiana and obtained… Read More
2022-02-18 17:08
Have you ever received a proof of a brochure, billboard, or other type of advertisement and it just wasn’t what you were expecting? At times, it can be difficult to express what you&rs&hell…Read More
2021-12-20 20:57
Digital marketing is the use of the internet to market your products and services. This broad description might be intimidating for beginners, but the great thing about digital marketing is… Read More
2021-12-08 16:10
Marketing your business on social media can be among the most effective ways to gain new customers. Social media allows you to promote your business in a fun and creative way and reach a lar… Read More
2021-12-08 15:54
Design trends are a great way to keep your marketing materials relevant. However, when it comes to design, some techniques are timeless, and trends can distract from that. Remember, it may n… Read More
2021-11-02 18:37
You’ve decided you’re going to ditch the coffee and instead, drink tea. On your way to the tea isle, you have passed over one hundred different brands of products and more. When… Read More
2021-10-25 15:05
With the rise of the digital advertising in recent years the world of marketing has seen a significant transformation. Digital advertising offers numerous benefits including the ability to t… Read More
2021-10-21 03:15
Have you ever heard of archetypes? In literature, archetypes are used to describe a certain type of character that exhibits a pattern of behavior. The hero, the villain, or the princess.
In… Read More
2021-10-14 18:47
Tell me about yourself.
Hello, I’m Monica Pritchard. I have a BS in Operations Management and Logistics Engineering from The Ohio State University.
What’s your favorite thing ab… Read More
2021-09-22 22:04
Tell me about yourself.
My name is Cameron Bindi, I was born in Redondo Beach, California. When I was 2 my family and I moved across the country to Birmingham, Michigan. I grew up and lived… Read More
2021-09-22 22:00
Tell me about yourself.
Hi! I’m Jordan Grooters. I have an MBA in project management from Cornerstone University and a Bachelor’s in Marketing from Cornerstone University. I lov… Read More
2021-09-22 21:54
Name? School? Major/Minor?
Emily Baiers
Kendall College
Major: Graphic Design
What’s your favorite thing about being a designer?
That I get to be creative overall. I enjoy the creative… Read More
2021-09-22 21:37
Tell me about yourself.
My name is Octavia Hirons, my nickname is Tave. I have a Master’s Degree in Business Administration with a concentration in Accounting from Strayer University… Read More
2021-09-02 19:39
By Jayson Bussa, MiBiz
Keith Mitchell recalled a time during his football playing days at the University of Michigan when he and other players volunteered at a football camp i… Read More
2021-01-07 18:50
As creatives and marketers, we’re always working on the next big idea. We’re continually trying to get an edge on competitors’ brands and establish our clients as leaders i… Read More
2021-01-07 18:50
When was the last time you spoke to your digital or voice assistant? Was it during a drive to find a nearby coffee shop or bite to eat? Or while working on the couch, wondering of the best p… Read More
2021-01-07 18:49
“There is no higher religion than human service. To work for the common good is the greatest creed.” – Woodrow Wilson
“Economies of scale” were establishe… Read More
2021-01-07 17:27
2020 certainly brought its fair share of changes. In March, the world came to a halt as we isolated at home to slow the spread of COVID 19. And what did we do while we were stuck inside? We… Read More
2020-12-22 21:51
As the world shifted to work-from-home offices amid a global pandemic, LEAD tasked our employees with attending virtual events and conferences, take online courses, and complete certificatio… Read More
2020-11-16 16:22
Name? School? Major/Minor?
Hi! I’m Susan Hughes, a Kendall College of Art & Design graduate. I received my Bachelor of Fine Arts degree majoring in Visual Communications and minori… Read More
2020-11-09 16:17
Digital Media Specialist Emily Gagnon, a recent Grand Valley State University (GVSU) graduate, was granted the National Gold Key Award, the highest individual honor given by the Public Relat… Read More
2020-11-03 20:14
LEAD President and co-owner Tom Sullivan joined Jason Swenk on his show “The Smart Agency Master Class Podcast“. This podcast is a top podcast for digital marketing agency o… Read More
2020-10-28 18:03
I was reviewing a monthly digital report with a client when we reached the SEM (Search Engine Marketing) section. For this, we reported on the quantity of phone calls and form-fills generate… Read More
2020-10-28 18:03
Optimization – the beauty of digital
I was reviewing a monthly digital report with a client when we reached the SEM (Search Engine Marketing) section. For this, we reported on the qua… Read More
2020-10-19 16:41
From a GV Ad Club article written by Micah Hill.
This week we shift the spotlight to LEAD Marketing, a Grand Rapids-based full service marketing agency, featuring a short email int… Read More
2020-09-11 14:04
If you are looking into whether or not you should get a website redesign, you may wonder the importance of a beautiful website. How will it affect your audience, or, more importantly, your b… Read More
2020-09-01 16:31
We recently modified our logo to reflect the upward trajectory of LEAD Marketing Agency.
Since 2008, our reputation is that we achieve the measurable objectives of our clients. That has not… Read More
![5 Reasons SEO Is Important For Small Businesses [2020]](https://cdn.blogarama.com/images/posts_thumbs_site_id/13429/1342944-4275228246.w320.jpg "5 Reasons SEO Is Important For Small Businesses [2020]")
2020-08-27 17:21
The increase in the internet’s ample hub for consumers has increased search intent alongside it. A significant improvement, alongside entertainment and information provided by the int… Read More
2020-08-17 18:45
Search Engine Marketing (SEM), also recognized as pay-per-click (PPC), is a terrific tool to gain exposure online and reach your audience at any point in the conversion funnel. SEM has been… Read More
2020-07-31 17:41
Over the past decade, the acronym OTT (Over the Top) has become a significant topic of conversation in the digital advertising world. OTT is TV content distributed through an internet connec… Read More
2020-07-15 21:43
In the middle of March, LEAD decided to try something new. Along with the rest of the country, our team began working from home. For some, this transition was smooth, and for others, finding… Read More
2020-07-08 17:33
Name? School? Major/Minor?
Hi, I’m Emily M. Gagnon and I am a graduate from Grand Valley State University with a Bachelor of Science in advertising and public relations and a minor in… Read More
2020-05-13 16:48
In the wake of a global crisis, many businesses are forced to evolve their offerings to stay afloat and compete with startups. We’re seeing many companies adapt their practices to incl… Read More
2020-04-24 19:57
Team
Our creative team thrives on collaboration. A short brainstorm can turn a good idea into an award-winner. We bring out the best in each other. We feed off of each other. In short, we ne… Read More
2020-04-20 17:59
An advertising time capsule for COVID-19.
In the midst of the COVID-19 crisis, there has been unprecedented messaging in advertising. Many companies have shifted to a message of support and… Read More
2020-04-09 13:24
Response to: The Future of Small Business Marketing is In-House
I work for a marketing agency. And I agree.
But let’s clarify what this article means by “in-house marketing.&rdqu&hell…Read More
2020-04-08 17:26
COVID-19 has presented unique challenges across the board, not excluding marketing. Here’s our take on the international virus’ effect on digital marketing:
Americans are consumi… Read More
2020-04-07 19:23
I’ve had numerous phone discussions with friends, family, colleagues, and clients during this unfamiliar “Stay Home, Stay Safe” period. Sadly, I heard the same comment from… Read More
2020-04-02 18:48
Almost all businesses have had to make the switch to working from home in an effort to protect their employees. However, many businesses and their employees are new to working from home and… Read More
2020-03-10 12:12
**Update: Design Week has been postponed this year due to COVID-19. We will update this post once the new dates are announced. Click here for more information from the AIGA WM Board.**
Eve… Read More
2020-03-05 15:47
When LEAD began in 2008 the only employees were co-owners Matt and Tom. Now, 12 years later, LEAD is a full-service agency with 13 employees in 5 departments under Matt and Tom’s direc… Read More
2020-02-27 18:51
Everyone loves a shortcut: a shorter route home, a shorter way to send a text, a shorter navigation on your computer. Shortcuts make your life easier, most of the time. Social media is a pla… Read More
2020-02-04 17:49
As a designer, it’s easy to see the difference between the work of an experienced designer and a beginner or non-designer. How? There are common mistakes that act as a calling card. Ex… Read More
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