"The human brain judges attraction in one-fifth of a second", no wonder why users scroll by a post fast. Social Media marketing uses social media platforms to connect with the audience, build brands and drive website traffic. The dilemma is to get the user's attention to your content. Users scroll a lot of information pretty much all the time and here are some trends for 2020 that will get your audience talking.
Augmented and Virtual Reality
Augmented reality overlays digital images into your view of the real world, often through a smartphone. Virtual reality primarily uses a headset to create an immersive 3D experience, using the very popular VR device. How fascinating is that! AR & VR makes the user an active participant and provides an enhanced experience.
Tik Tok? Yes! The social media video app that had a blast in number users far more quickly as compared to other social media. 41% of Tik Tok users are teens and has 500 million active users. Most users choose the short-form video-sharing app, businesses have a great opportunity to take advantage of its explosive success. Also, teens are the biggest influencers amongst all age groups, making it the biggest social media trend since 2019 especially in India.
Video content is the king
Users online love watching video content and drives approximately 80% of the traffic. YouTube is the biggest video-sharing platform with 2 billion users and 500 hours of content uploaded every minute. Facebook video post has the most engagement. According to a Cisco study, by 2022, 82% of all online content will be video content.
Ephemeral content–The fresh and new
Ephemeral content, the content that disappears after a certain time like Instagram/ Facebook/ Snapchat/WhatsApp stories. The content is only available for 24hrs; therefore, it looks new, recent and does not become old. Stories are the most convenient ways to showcase live updates and real-time content.
Seeing shopping advertisements on social media often? To name Instagram, Facebook has made it a success, social commerce is becoming as popular as websites for selling items. Why not make your reach on social media directly purchase when digital marketing is at hand! If you haven’t already created shopping posts, it’s an excellent thing to start in 2020.
User-generated content is trust
"People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the holy grail of advertising."- Mark Zuckerberg. Good reviews, good ratings, more buyer count isn't this what makes you trust a product more? It makes the user feel the product has been genuine and easier to judge the product or service.
Social Listening - Familiarity
Letting people communicate to you directly shows how easily approachable you are, and that you care for recommendations and suggestions. Users online have been using this strategy to build its brand identity. Everybody loves to open up in front of a good listener, and that’s precisely what social listening is all about. If your social content isn't responsive, then you better look for ways to make it more mobile-friendly. This is because platforms like Facebook is fast becoming almost entirely mobile.
An influencer means more leads
A Social Media Influencer is a user on social media who have set credibility in a specific industry and has access to a large audience and can influence others by their authenticity and reach. Users reach more followers if they use influencer marketing. Taking the help of influencers to generate awareness in the social media space is a great idea.
Niche is Specialization
Tik Tok is remarkably popular with young people, LinkedIn is the platform of preference for B2B companies, and Instagram for brand building. Users accordingly choose their platform to grow. Another meaning of a niche is being specific to the area of specialization. The most popular niches are Fitness, Lifestyle, Animals, travel, Business/money making online and beauty as per a blog in socialdasher by Aaron Ward.
Local content will be given more priority
Users like to engage with local pages instead of brand pages, the brands focus on creating local content on local pages to engage the local market. Geo-tagging posts on social media, so potential local users know exactly where to find you is the easiest way chosen by users. Also, social platforms like Instagram provide the option to search for posts from nearby places or specific locations. If you add your location to your content, it will show up in these search results, helping local people find you.
These top 10 social media trends will make your way to the successful year 2020. Take full advantage of these trends and stay updated.
This post first appeared on 5 Reasons Why Small Businesses Should Take Up Digital Marketing, please read the originial post: here