Let's start with the most basic and often question, "What is SEO?" SEO stands for Search engine optimization i.e. optimizing your website that makes it more attractive to search engines to get organic or un-paid traffic from the search engine results page. Google is the biggest search engine and appearing the first page on the top of Google search results is like a holy grail. It does mean that google loves the website and rewards it in tremendous amounts.
Revealing the top SEO strategies that Google rewards the most! With these, you’ll have the ability to boost your SEO and rank higher.
Content with Optimized Keywords
Start with keyword research before you even start writing. A keyword in digital marketing is a word or a group of words an internet user uses to perform a search in a search engine or search bar. Google prefers quality over quantity, by quality content we refer to the content which is most relevant and also useful to your visitors. According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Aiming for high-quality content with optimized keywords (keywords with large search volumes) can help you rank higher.
Meta Description Tags & Alt Tags
One of the most basic SEO strategies is to have a proper Meta description and properly used alt tags on your images. A Meta description is a snippet – a tag in HTML – which summarizes the page's content. Search engines show the Meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is essential for on-page SEO. Alt tags are applied to images, to provide a text alternative for search engines. This strategy is most advantageous for an e-commerce store search engine rankings.
You will appreciate an app or website with easy to use features, in short, a user-friendly interface, so does Google. Taking this a little further user experience also depends on site routes and loading time, quite an obvious statement right? Since most of the users use a smartphone your site or web app must be mobile-friendly. More than 2.5 billion people use a smartphone in today's date, you surely don't want to miss out on this opportunity.
A backlink is a link that is referred from another website to your website. Backlinks are also known as referring domains and commonly called hyperlinks, incoming links or inbound links. Its importance in simple words, more you connect to the other websites of your industry, higher you ranked by google website crawlers, higher is your Website Credibility or Website Trust and gaining traffic via each backlink. Website crawler is an Internet bot that systematically browses the World Wide Web, typically for Web indexing.
Paid Promotion on Social Media and Republishing
Social media is a widespread community online making it a great tool to increase traffic. Most social media platforms have a promotional advertisement option for driving traffic to your website. Growing the traffic to your site via social media will help your ranking on Google as well. Republishing is the most rarely used tactics of SEO. Ironically, it is the most rewarded technique by Google. Republishing content is a smart way to get the most out of the work you've already done either by republishing an old content to another website or by reusing it to make a new one.
This post first appeared on 5 Reasons Why Small Businesses Should Take Up Digital Marketing, please read the originial post: here