ASO or App Store Optimization is a process done to increase visibility, downloads, and revenue of your app. At present, no of App Store Optimization companies has increased. It is important to choose a good and top App Store Optimization company.
Every ASO goal success is determined by the KPI(Key Performance Index). The main goals for mobile apps are:
- Growth
- Conversion
- Visibility
- Monetization
- Feedback by the user
- Retention
ASO is essentially important at every stage of the life cycle of the product. At beginning app discoverability or visibility, install rate matters. At the later stage retention, relative performance with respect to competitors and revenue matters.
The main stages of the product lifecycle are: introduction, growth, maturity and decline. Not keeping track of your app ASO would lead to the decline stage. Hence ASO is a long term process that leads to the organic growth of your app.
Let us consider Visibility as the first goal. Its KPIs are keyword ranking, Top chart rankings, Featured(whether the app is present in app store’s dashboard or main page), category rankings
Conversion– there are various metrics i.e Off-page metadata and On-page metadata
i) On-page metadata– Various aspects of app landing page(Keywords in app name, screenshots, description, etc)
ii) Off-page metadata– ratings, reviews, and downloads.
Make sure to perform A/B testing(Have an alternate version of your app and determine whether which app version gets more clicks or downloads)
Growth– Installs or downloads is the main KPI. Distinguish the organic and inorganic installs(traffic coming from paid ads). Also Daily and Monthly Active Users(DAU and MAU) are important growth KPIs.
User Feedback– Ratings and reviews play an important role in influencing potential customers. More the ratings more will be the trust towards your app quality. Also both app stores allow you to respond to customer reviews that can establish a relationship between the customer and company.
Monetization– It represents the process of converting your service/product into money. Several KPIs are used
Average Revenue per User- Total Income/Total no of users
Revenue- Total income derived from your app.
If you want to effectively monetize your service then the quality of users matters more than quantity. The customer who uses more and pays more on your app is more important than the user who just downloads and does nothing.
These KPIs can be determined by using several app intelligence tools used by App Store Optimization companies. It is difficult for developers to keep track of all their ASO goals. Hence App Store Optimization company or ASO Service Company exists to help you streamline your goals. Also, it is flexible and cost-effective to get customized ASO service from an expert who understands your requirements. Make sure that you choose a top App Store Optimization company that has a vast area of experience
