Many people still view Linkedin simply as a resume and job posting site. But times have changed.
This is especially true for those in B2B industries. LinkedIn is swiftly turning into a lead generation juggernaut.
Here are some LinkedIn Statistics:
- More than 80% of social-generated B2B leads come directly from LinkedIn.
- LinkedIn has over 500 Million registered users, with over 260 Million of them logging in at least once a month.
- 61 million LinkedIn users are senior-level executives or managers, and 40 million LinkedIn Users are in decision-making positions.
1) Connect With People in Your Industry
One of the simplest ways to use LinkedIn is to follow people that you want to do business with. Ideally, you want to look for people who will be a good fit for your business and their business.
You can simply start by searching in your industry and seeing who you may know, or may have a connection to some of your current connections.
Make a brief introduction and ask them to connect, and then you are part of the same network. It’s a simple step but can greatly expand your business opportunities.
2) Share Your Company’s Content on LinkedIn
If you are writing and publishing weekly articles on your company blog, make sure to share them on LinkedIn or repurpose them as LinkedIn Articles.
LinkedIn’s revamped content platform is helping businesses engage with each other and share information in a more professional context. It is currently getting higher organic reach than platforms like Facebook.
A lot of businesses miss out on more exposure by forgetting to post to LinkedIn.
If your company is growing or offering new services, you can put together a simple press release and share it on Linkedin.
It is also wise to update your Company Page to reflect any updates your company has.
LinkedIn also supports native video content, and by sharing your own videos that have been uploaded to LinkedIn, you are more likely to get views and attention for your brand.
3) Use LinkedIn Groups
An often overlooked LinkedIn feature for marketers are the various groups for all different industries and niches.
Look for a LinkedIn group with active conversations going on and participate in the conversation.
When you engage as an active member of a group, you and your brand will gain trust and credibility.
Whether you’re looking for a new employee, job, lead, or feedback there’s bound to be an active forum to fit your needs.
Connecting with your target audience through LinkedIn groups builds up an important level of brand recognition among high-quality potential customers, employees, companies, and more.
If you are looking to grow your visibility in the B2B marketplace, then LinkedIn is a no-brainer for marketing in 2020. With the increase in content visibility, advertising options, and the ability to target decision-makers at every level, the time invested in LinkedIn marketing will pay dividends.
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