Education Ads In Newspaper 

The Education industry in India today has grown enormous. And it’s been  growing at the same steady pace for a decade — and it’s showing no signs of slowing down. 

Edu tech is where the big fish are today. The ‘’coaching center’’ culture is in full bloom and  educational institutes of various kinds far exceed traditional, government- schools in the country on all quantifiable parameters. 

From creche to university, from edu-tech to the didi in the neighborhood who takes tuitions at home, the newspapers are filled with Education Ads.

Indian parents, infamous  for unanimously pushing the idea of paper-reading as an essential part of education, completely miss the irony of the newspapers today containing more education ads than education while they browse through them plotting their child’s future

But it can hardly be helped, for newspapers just make a terrific medium for education ads. There are several hypothetical reasons for this, the most mainline of which is more of a complex of reasons:

The commercialisation of education is seen as a threat to the quality of it by many Indian parents, at least subconsciously.

Traditionally, education has been a very dignified, if not holy part of life  across the wide  variety of cultures in south east asia/ in this part of the continent. 

And, so, the reduction of the attainment of knowledge  to a transactional exchange, makes certain sensibilities uncomfortable. Now, it seems  safe to assume that   the parents with such sensibilities are  the kind who also hold  the medium of newspapers in quite a high esteem, lowkey as it may be. 

No matter how much they criticize and fuss and fume at  the papers, the very fact that they get upset shows how seriously they take the medium. You will find several  newspapers bookmarked on the browsers of these digitized  old souls. 

And if you survey them on the most credible place to look for education options, you’ll have your faith in the power of the paper  in the country revived.

As opposed to other big media like tv and  social media, which bear associations of fun and entertainment for most Indian parents, newspapers are assumed to be inherently related to information and knowledge. You READ the newspaper. 

Moreover, the ads on the newspaper are inherently reserved for the Literate. Those, right there are  solid reasons that could explain why education  ads in newspapers seem to work so well.

Selecting the right kind of media is the first step towards executing a successful ad campaign. All considerations, all analysis and monitoring, go right out of the window if the choice of the media itself is not right.Once the media is selected the next question to settle is which particular firm dealing in the selected media would suit our objectives best. 

There’s a notable proliferation of  Education ads in newspapers like The Times of India, Education Times, Business Standard, Prajavani and Education Plus  from which it could be deduced that these are the best newspapers in the country to put your education ad on. 

You can  learn in detail about the ad options provided by these newspapers at www.the mediaant.com if you are looking to put out your education ads in newspapers. 

Educational Advertisement in Newspapers

Only dreamers would deny the complete commercialisation of education in the country today.Only vain idealists would fail to appreciate it as a good thing. Only the simple minded  discredit the marvel of edu tech. 

More jobs, more readily available quality education at affordable prices, more skill-specific certificate-courses available in flexible formats.

More complex competition to keep business heads excited; more work for media owners, more options to choose from  for advertisers.

Someone looking to advertise their educational services could very well be baffled by the sea of options available today.

The Media Ant, India, is definitely an agency worth checking out if you are at a loss to know how to advertise your educational services best. 

They offer  guidance every step of the way from booking the educational advertisement in newspapers at the best acquireable rate to the smooth execution and  monitoring of the  campaign.

If you are more interested in online advertising ( how could one not be, for all its digital charms), you should consider  putting your ad on the online issues of reputed newspapers like The Hindu, The Times of India and Hindustan Times. 
By giving out your educational advertisement in newspapers like these, you can capitalize on the wide reach of the online platform and the authoritative image of the traditional medium of  newspapers at the same time.

Benefits Of Education Advertising In Newspapers 

The benefits of education advertising in newspapers are as multifaceted as they are numerous. They include all the benefits of advertising in newspapers in general, plus the unique benefits accrued by the combination of the medium of newspapers and the industry of education.  

Newspapers have a great wide and deep circulation in the country. They reach every nook and corner of the country. Except for the tribals;  wherever there is any kind of group habitation, from slums to gated communities, you can find the newspaper man on his bicycle under the rising sun.

The benefits of education advertising in newspapers become very clear when you consider how big a population of the country doesn’t have access to electricity. 

A significant portion of India still comes under rural areas, and  the really remote villages, too far flung for electricity lines to reach them, have only the daily newspaper to keep them connected to the country.

No other media in the country has such a deep penetration which makes the potential benefits of education advertising in newspapers infinite.

In India, newspapers are a widely respected media. The reports  in the newspaper are taken to be the official news, the ads in newspapers are seen as legitimate. 

Your ad is often the first encounter the customer has with your brand. In such cases, the first impression of your brand the customer gets is wholly dependent on the advertisement,  the ‘advertisement’ being the aggregate of the actual content (creative) and the form (media). 

An advertisement you saw on a hoarding, for instance, wouldn’t make the same impression on you  as one you found in the  newspaper, even if both had the exact same creative in different sizes. 

And, so, if you believe  the old adage that first impressions last, the benefits of education advertising in newspapers are only limited by your imagination.

Types of Education Advertisements for Newspaper 

The types of education advertisements for newspapers are as varied and numerous as the educational institutions in the country themselves. 

It’s  hard to classify  them into distinguishable  types  except on the basis of broad newspaper ad categories – Classified and Otherwise (display ads).

To be able to tell between the types of education advertisements at a glance, it should suffice to remember that the black and white ads with only text are classified and the ones with graphics as well  are display ads. 

The term display classified-ad is sometimes used to  refer to the classified ads in color which are getting more and more popular with the online editions of newspapers. 

Apart from technical parameters, there are no types of education advertisements for newspapers. Advertisers are free to let their creativity run wild within the confines of the physical limitations of the media. 

There are no standards, there are fickle conventions at most, which are  perfectly breakable by a good idea.Common practices, however, include showing off your  toppers, always including a few foreign faces in the photo of the students, promising placements, and advertising perks like transportation facilities. 

So, there is a tremendous scope for creativity in various types of education advertisements in newspapers, as the market is all but  saturated with banal ads. Your ad is bound to stand out with the slightest sprinkle of intelligent creativity. 

You just need to rise above the odd trend of treating ads as fancy information displays prevalent in newspaper educational advertising in the country, and start advertising.

Education Advertising Rates In Newspapers 

The Media Ant provides a seamless process to book online education ads for newspapers. 

All you need to do is visit The Media Ant website and go to the Newspaper vertical where you will find a list of the top newspapers in India. You can book online education ads for newspapers by selecting your preferred newspaper and the ad option. 

The Media Ant is a leading newspaper advertising agency in India with a  clientele of over a hundred  newspapers including major newspapers like  The Hindu, The Times of India, Hindu Times, and Deccan Chronicle. You can visit our website to clear any doubts about booking educational ads in newspapers online.

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