Star Maa shoots to the top in BARC Week 36. Sun TV continues to dominate the South market and Star Plus reigns in the HSM.
Sony Sports to live telecast India Women’s tour of Australia. The channel has onboarded Byju’s, Airtel, Reckitt, Dafa News, and Fantasy Akhada for the series.
E-comm, durables, automobile brands dominate IPL 2021: Havas HI-CRICKET study.The report, with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021.
Influencer marketing spends set to zoom from Rs 900 to Rs 2200 crore: INCA-e4m report. According to the GroupM INCA – e4m India Influencer Marketing report, the market is expected to grow at a CAGR of 25%, making it a Rs 2200 cr industry by 2025.
Newspaper circulation revenue reaches 80-90% of pre-Covid levels this fiscal. A shift in consumer preference towards digital has impacted circulation.
RAM Ratings Week 28’21 – Wk 31’21: Fever FM leads in Mumbai, Delhi.Radio Mirchi topped in Kolkata and Big FM in Bangalore.
BARC top 5 advertisers of the week 36 (4th September – 10th September 2021) are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Cadburys India LTD, Brooke Bond Lipton India LTD, Godrej Consumer Products LTD.
According to BARC weekly data, the following were the top 5 paid TV channels in week 36 (4th September – 10th September 2021)-
Paid– Star Maa, Star Plus, Sun TV, Colours, Star Vijay.
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