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Headlines: Top Media Ad News in India for the Week (4th – 11th Jan)

  1. The movie genre witnessed a growth of 11% in ad volumes in 2020 compared to 2019, contributing the highest share of 23% to overall TV advertising- TAM AdEx. 
  1. Unlu, a celebrity engagement app, has announced a launch of a celebrity- powered learning and entertainment platform Unluclass. The industry experts will give life lessons in their respective fields. 
  1. Chingari, a short video app, collaborated with the short video news app Dekko to provide infotainment to its users. This tie-up will allow Chingari’s users to access the latest news information on the platform. 
  1. Schbang has launched a new report “How 2020 Change The Indian Consumer” based on the survey conducted with 3k Indians. The key highlights: 
  • 81% of consumers will choose natural beauty products. 
  • 86% of young Indian consumers have become more conscious of their food intake. 
  • 72% of Indian consumers adopted various means to practice mindfulness in 2020. 
  1. Octane Research and DMAasia have launched a new report based on the data collected from over 250 CMO. The key highlights: 
  • Video is the most simulating type of content for consumers with an ROI as high as 61.8%. 
  • Blogs and email campaigns are among the top five channels for consumer engagement. 
  • 51% of Indian CMOs leveraged microsites and social media for marketing promotions and consumer engagement.
  1. Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 45-48. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.
  1. Top 5 ads that created a buzz on Youtube in Dec’20: 1) Pro Trendsetters | realme India, 2) #PregaNewsMeansGoodNews Moment | Prega News, 3) Jab paison ki baat ho toh jaldi karenge, jaldbaazi nahi| Google India, 4) #SwitchOff for your family time – #2021Together | Vivo India 5) The magic of mini feat. Tierra Whack – Apple
  1. BARC- Top 5 advertisers of week 52 (26th Dec- 1st Jan): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Procter & Gamble, Ponds India. 
  1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 52 (26th Dec- 1st Jan)- 
  • Pay–   Sun TV, STAR Plus, STAR Maa, STAR Vijay, Zee TV. 
  • Free– Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dhinchaak
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