Facebook, with its Business-oriented features, can be very useful for the growth of your business. Facebook is the most-used social media platform, with about 2.79 billion people registered on it. 

Moreover, studies have also shown that about two-thirds of Facebook users visit a page of a local business at least once a week1. You can use your company’s Facebook page can act as your digital shopfront, build your own brand’s community, create events, and engage with your target audience in a more interactive way.

So, as you begin your Facebook marketing journey, here we present you with the best ways to promote your business on Facebook: 

1. Create a business page
2. Post engaging content regularly
3. Try Facebook Ads
4. Understand Your Customers Using Insights
5. Leverage Friends Of Fans
6. Start a Facebook Group

• How to create a business page on Facebook?

You can use your formal company id to sign up for your company’s Facebook page. Also, pay heed to details such as the category and description section as these details help your target audience find you on Facebook.

You can also add multiple photos and customize your information to include crucial details about your company, including the contact details, key product offerings, business hours, etc. While adding this information, make sure you use strategic keywords pertinent to your business that resonates with your customers and attracts them to your page.

Also, ensure that your cover image narrates a story about your business. You can also include customer testimonials, company slogans, or even the impact of your products or services. You can also talk about the journey of your business and how it has continued to grow over the years. Lastly, once you have completed the basic formalities, feel free to invite followers. 

Once you create your business page, you will be able to use multiple tools that Facebook offers for businesses, including managing appointments, hiring employees, and selling products directly from your Facebook page. 

• What content works best on Facebook?

Facebook’s timeline is best suited for visually appealing content such as photos and videos. Facebook posts have images that are likely to generate 2.3 times more engagement than those without2.

Facebook also provides the option of posting live videos. These can be a great way to engage with your audience in real-time, and Facebook also sends a separate notification every time to the followers every time your page goes live.

Also, ensure that your content is mobile-friendly as it is more likely that people will be viewing the content from their handheld devices. It is important to regularly post quality content to ensure that your page keeps appearing in your customers’ newsfeed. You can create a content calendar to prepare your posts in advance and schedule them. There are also multiple third-party applications available for scheduling your posts on Facebook.

Keep your content conversational, and try to respond to the comments posted by your followers. Prompt responses also reflect that your business is customer-centric and pays heed to what they have to say. 

• What are Facebook Ads?

Promoted Facebook posts appear the same as regular ones but allow you to target your audience and reach many people. Facebook provides multiple parameters to target based on their interests, hobbies, location, age, gender and much more. Facebook ads are a great way to drive more engagement to your page, further helping you increase your reach and expand your sales funnel. Facebook ads, thus, being highly targeted, make it easy and economical to reach a vast yet selected audience when it comes to promoting respective products and services for your business.

Detailed Targeting on Facebook Ads

• How to Understand Your Customers Using Facebook Insights?

Facebook has inbuilt analytics that shows you both your Page Insights as well as audience insights. This will help you understand your customer base by showing you the demographic details of your customers, the time spent with the post, actions are taken from the post and much more. By analyzing these insights, you can figure out what type of content is most liked by your target audience, which can further help you build your content strategy. You can also set these insights to specific social media metrics and link them to your business objectives to measure how your content has been performing. 

• How to Target Fans and Their Friends?

“Word of mouth” is still the best kind of product or service endorsement. People are more likely to believe in your product or service if they see their friends or family use or suggest it. Encourage your customers to engage with your Facebook page by organizing contests and incentivizing them to check-in or leave a review on Facebook. 

When your customers interact with your page, their friends can see their activity in their newsfeeds which ultimately, increases your reach and helps you extend your social media presence.

• How to Use Facebook Groups to Grow Your Business?

Facebook is centered around building a community. By starting a Facebook group, you can connect with your customers on a more personal level. These groups can reflect what your brand stands for or cares about. 

Let’s say, if you sell yoga mats, you can create a Facebook Group inviting yoga enthusiasts to share their experiences and start a conversation around yoga. Thus, you won’t just be promoting your product but also educating your customers in a way that adds value to them. These groups can also improve your credibility as a business as you build an ecosystem around a common shared interest.

Summing up…

Facebook offers an immense opportunity with its multiple features and reach. By framing an overall Facebook marketing strategy, starting from content to advertising to tracking, you will be able to complement your marketing activities as you make efforts to connect with your target customers in an engaging and nurturing way. By implementing some of these best ways to promote your business on Facebook, you can create more conversions and help your company reach more people, consequently bringing more growth to your business.