With rising competition for the same set of target audiences, businesses are looking at newer and more innovative ways of doing business. Reaching out to customers, via online promotions, social media ads, Google ads, and other mediums are all good.
However, the question remains- how are you going to effectively manage all the leads, which you get through promotions?
In the last few years, businesses, which have been looking to optimize sales, reach out to newer territories, and launch new products have taken help from Lead Generation Strategies.
In this article, we are going to look at the six easiest lead generation strategies for businesses. However, before we get into the list of strategies, let us first look at what does ‘leads’ mean and why lead generation is so important for businesses.
Leads: Meaning and Definition
In very simple terms, a ‘lead’ is any person, group of people, or another business, which expresses an interest in the offerings your company provides. This can be either a product or a service.
Leads can come, as we have already mentioned through ads, which are being run by your business on social platforms or search engines. They can also come via Inbound Marketing strategies if you are really investing in your blogs and on SEO.
Once a ‘lead’ indicates an interest, it is up to the business to establish communication with them. This is either done through an email, on phone, or via text messages.
A Lead Generation Strategy refers to an entire process from start to finish. This includes deciding on the best platforms for promotions, creating landing pages, deciding on the form templates, and then analyzing and personalizing the same via company communications.
List of 6 lead generation strategies for your startup business
1. Lead Generation via Online Forms-
Many businesses look to capture leads by online forms. These forms can be located on a specially created Landing Page for a campaign. Online forms are a great option to take details like email ids, phone numbers, and also some extra information, according to what the brand feels best. An Online form generator is used by businesses to design the best forms for lead gen.
2. Lead Magnets- EBooks, Webinars, and Podcasts-
Offering information and education via webinars and podcasts have become an interesting lead generation strategy in recent times. This helps you to not only establish yourself as an authority in the field but also allows you to generate qualified leads, already interested in what you are offering. During the pandemic, many brands have taken recourse to such a strategy.
3. Use the good-old Google for making it easier-
In 2020, most brands are running after complicated strategies, and abandoning tried and tested ones, which have always worked. Having a simple Google login encourages more people to login into something you want to offer or publicize. Google accounts store names, email ids, and other information. Why not make use of a Google login to increase conversions right?
4. Invest in Content Marketing-
Content Marketing might be a longer and much more intensive method of generating leads. However, leads, which come from the same are much more qualified. In marketing terms, these are referred to as hot leads. Creating high-quality content in the form of articles, infographics, videos, and guides can help you establish trust and make people reach out to you.
5. Utilize Social Media Platforms-
Brands who are looking to create exposure, build trust, and reach out to newer target audiences should look to pursue a serious social media marketing strategy. If your content is good, people will click on your website link on social platforms and land on a landing page or an eCommerce product page. It is essential that you follow the best practices of SMM to optimize performance.
6. SEO still Performs in 2020-
While many people think that SEO is an outdated strategy, which does not perform, they are wrong. A well-formulated SEO strategy, which looks to make you rank on search engines is still your best organic best for getting leads. Implementing a proper Guest Posting or Blogger Outreach strategy still gets you backlinks, traffic, targeted audiences, and builds credibility.
The Final Word
There is no reason why you cannot pursue a couple if not all your lead generation strategies at the same time. In fact, brands, which are looking for high performances from digital platforms run several lead generation campaigns simultaneously. Can you list some other lead generation strategies, which work in 2020? Let us know in the comments section below.
About The Author
Shahid Shahmiri is a digital marketer by profession. He helps online businesses to grow with smart marketing tactics to achieve better sales and leads. He is passionately focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments. Shahid is accountable for analyzing marketing, SEO, growth and dealing with all promotional and media channels.
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