Regardless of the industry that you operate in, if you have an online business presence and you want to compete with an edge, then you must devise a powerful online marketing plan. This plan should include the best SEO strategies to drive organic traffic to your business website. Search engine optimization is the ultimate way to get your business noticed and found in the top searches for your industry.
What is Search Engine Optimization?
Search engine optimization can be divided into two categories—inorganic and Organic. Inorganic refers to paid SEO strategies, while organic SEO strategies don’t require money but rather time and effort. You may ask whether it is worth spending time and effort on SEO strategies to drive organic web traffic. Well, we’d say absolutely.
Here are some statistics to help you understand how important organic SEO strategies are for online lead generation and overall business success:
- 53.3 percent of all the online traffic is generated from organic search
- SEO drives 1000 percent more web traffic than organic social media
- The average click-through rate of organic searches for the first Google search result is around 32 percent
- The percentage of Google searches done on mobile devices that result in an organic click are 40.9 percent, while 2 percent in a paid click, and 57.1 percent in no click at all.
Thus, organic search is arguably the most valuable digital marketing strategy there is. If you wish to grow your online business, you must make sure that your company is ranked in the top organic searches. To help ensure this, here are some of the best SEO strategies to focus on:
· High-Quality Content
Gone are the days when Google searches were dominated by sites receiving the largest number of backlinks. The new Google algorithms focus on ranking sites in the top searches for quality and original content. Low-quality or keyword-stuffed content doesn’t rank high because it doesn’t offer users a great experience.
Search engines’ goal is to provide the best user experience by ranking links with high-quality and useful content. Therefore, the first thing you need to focus on to drive organic traffic is high-quality content.
Create content that is relevant, informative, and engaging. Most searchers are looking for content that provides solutions to their problems. Moreover, make sure that your content is original and keyword-rich so that it appeals to the search engine bots and gets listed in the top searches for your targeted keywords.
· Embed Videos and Images
Another great way to drive more web traffic organically is to embed videos and images on your website or blog posts. The use of both can improve your ranking in the search engines. Did you know that videos appear in seventy percent of the top hundred search result listings? Moreover, 64 to 85 percent of the viewers are more likely to buy after watching a product video. This means that video marketing should be a part of your digital marketing strategy to attract organic traffic with a high chance of conversions.
· Meta Tags
This includes the meta title, description, and URL. All three are ingredients for a successfully optimized web page or blog post. It is important to get them right because these are the on-page SEO factors that tell Google precisely what you are talking about. If you get meta tags right, you can rank higher in the relevant searches and attract quality leads ready to convert into sales.
The meta title is an HTML element. It specifies the web page title. Your meta title is the first impression that the people and search engines have about your page. To make a solid impression on both and rank in the right searches for your industry, use the primary keyword, followed by the secondary keyword and the brand name. Remember that the meta title is the make or break factor in determining whether someone clicks on it. Similarly, your meta description should also be convincing and action-driven. It should briefly summarize the web page with no longer than 160 characters.
On the other hand, the URL of your site should be easy to understand and be indicative of what the destination page is about.
· Link Wisely
Although links are an important SEO strategy for ranking higher and attracting more organic web traffic, they should be used and embedded wisely. Don’t overdo it, though, as that can backfire. Make sure the links are relevant, authentic, and consistent with the webpage it links to.
Use a combination of both internal and external links. Internal links help web traffic navigate the site and provide them with further reading content, thus reducing bounce rate. Likewise, external or backlinks act as third-party votes. Outgoing relevant links to authoritative sites are viewed in the algorithms positively and, therefore, positively impact the ranking. The top-ranking websites have an average of 3.8 times more backlinks than positions two to ten.
Nonetheless, to get the best results from these strategies, you need to have a well-devised digital marketing plan and continuously monitor the performance of these strategies individually. This can be time-consuming for businesses with limited resources and budget. The best way to go about is to contact us. At Business Marketing Solutions Group, we specialize in search engine optimization services. We can create a result-focused SEO plan for your business customized to your needs and targets. We can help you spear through the competition and rank high in the top SERPs for your industry. Contact us today to discuss your digital marketing requirements and we can provide you with a plan that delivers.
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