The Internet has revolutionized how businesses operate and market themselves. This revolution has swept across all sectors and niches. Nonetheless, some industries are less affected than others. The Construction industry falls into that category and is still catching up with the ongoing digitization.
The construction industry is late and slow to this adaptation due to its basic principle of operation. The fact that you can’t change the end product/service of the construction sector into a virtual, non-physical form by any means has a lot to do with this slow adaptation. Also, the industry still relies on referrals instead of direct marketing.
These are the reasons why many decision-makers in the industry remain oblivious to these changes. As a result, we often encounter construction companies that still have legacy-style websites with text-heavy and bland UI.
The majority of users determine the credibility of a business by looking at its website.
Time has changed
Today, when the ongoing pandemic has already increased our reliance on technology, construction companies also need to revise their strategies and overhaul their online presence. They have to give importance to digital marketing and promotion and consider it one of the cornerstones of their operations.
If you are continuing with a website designed a decade ago and have dormant Social Media pages with zero engagement, then read on. We will discuss how a construction company can overhaul and revamp its digital footprint to increase its outreach by focusing on two essential things.
- Social media
Redefine the UI/UX of Your Website
The competition between businesses operating online is cutthroat, and this is true across industries. In such a competitive environment, you need to attract potential customers from the start, and this isn’t possible if you have a poor website design that offers poor user experience.
Let’s suppose that a user searches for construction companies in their area and comes across your and competitor’s website. Let’s say you have better experts, engineers, masons, etc. but have a bland website offering no easy information.
In contrast, your competitor is relatively new, working with a fresh team, but has made an interactive website that is easy to surf and offers lots of useful information in a hassle-free manner. What do you think where would that potential client stay and engage? I think we all know the answer. In short, there is no way you can even put up a fight against competitors if you have an underwhelming website design, and there is no exception for construction companies.
Let’s see how you can improve the design and user experience of your construction website.
Make it Mobile Responsive
Over two-thirds of your potential customer will use their smartphones to search for construction services
First thing first, make sure your website is mobile responsive because most of your potential clients run their preliminary search for construction companies on their phones. If your website is not responsive,
they will have to wrestle on their touchscreens to zoom and scroll the website, and frankly, people don’t have that much patience anymore.
As soon as they realize that your site is not mobile-responsive, they will bounce off and search for other construction websites.
Add Valuable Content
The responsive website will be the initial hook for a user. Once they land on your page and wait for it to load, you need to welcome them with the content and information they are looking for. From uploading your project portfolios to running an informational blog, there are various ways you can make your website content-driven and more appealing for potential clients.
Structure it Properly
Make sure that a user doesn’t get lost in the labyrinth of content. Make content silos and structure every bit of information on the website to make it readily accessible.
Work on Your Social Media
There are around 4 billion active social media users
Smartphones and fast speed internet have transformed social Media into a bigger giant than mainstream media. Enterprises across various industries carry out most of their branding exercises, PR campaigns, and reputation management modules on social media. You also need to improve your social media presence if you want to overhaul the digital footprint of your construction company.
You can do these measures to have a social media uplift.
Regular Interactive Posting
The simple recipe for increasing traction on social media is to post interactive content. However, you need to make sure that your posts draw a natural response from followers/users. If you are forcing it, all this effort will turn counterproductive. Digital media experts can help you make recurrent posts that can help keep clients’ interest afloat in your construction company.
A Picture Is Worth a Thousand Words
We can’t help but use this over-clichéd phrase to underline the importance of picture posting. The way social media feeds works, you are more likely to stop a user from scrolling down by using a picture instead of a text-based post. Nonetheless, make sure that pictures are somewhere relevant to construction services. The trope of using irrelevant pictures won’t last long.
Organize Polls and Surveys
Once you have succeeded in garnering a considerable following, start taking polls and surveys on your Facebook, Twitter, and Instagram accounts. There are two reasons for doing this activity.
- It lets you have better user engagement
- You can find out about new trends that are being thrived among the consumer side of the construction business.
Have a YouTube Channel
A carefully curated YouTube Channel can be a gamechanger for a construction company. Making creative videos of your worksites (time-lapse, bird’s-eye view, etc.) and uploading them across various platforms can give you an outlook of as a serious construction company. You can also start a podcast or an online show revolving around construction news, issues, laws, and trends. Don’t forget to have all that video content on a single YouTube channel. Business Marketing Solutions Group can help you in overhauling the digital footprint of your construction company. From streamlining your website design to promoting your PR activities and managing your social media, it can assist your construction company in every step of its digital resurgence.
The post A Quick Guide on Overhauling the Digital Footprint of a Construction Company appeared first on Business Marketing Solutions Group.