2022-09-26 18:13
Samurai Direct Response has been offering PPC management and consulting, primarily as a vehicle for our founder to serve clients directly, since 2017. This business plan has worked very well… Read More
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Samurai Direct Response Blog
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PPC Management and Digital Marketing news, tips and information.
2021-09-08 22:19
Keywords are a foundational element of paid search advertising. We’ve previously discussed the differences between keywords and search queries in some depth so we’ll omit that he… Read More
2021-09-08 19:58
It’s difficult for many to wrap their head around the nuances and complications involved with managing Google Ads budgets. In this post, we’ll dive into what Google Ads budgets a… Read More
2021-07-22 21:26
We’ve connected with some amazing clients. These brands need your help to plan, create and optimize paid search social media ad campaigns. The digital paid media associate will work wi… Read More
2021-05-04 22:53
Many Google Advertisers choose to work with a digital marketing agency or freelancer when deploying Google Ads for Search, Display and/or Video. There are two basic paths to share access to… Read More
2021-04-02 19:08
YouTube is wildly popular and your customers are spending large amounts of their media consumption time watching videos there. There is a large opportunity to connect with your target audien… Read More
2020-11-12 21:44
If you’re buying Google Ads and you haven’t heard about dynamic keyword insertion, you’re missing out. Dynamic Keyword Insertion, or DKI, has been available in Google Ads (… Read More
2020-10-06 16:07
If you’re an SEO agency who has ever lost a client to an integrated marketing agency because they could unify PPC and SEO services under one team, this is the post for you. Samurai Dir… Read More
2020-07-14 21:39
It’s been a few months since we first published our “Local SEO Roadmap”. This digital marketing system is geared toward helping small and mid sized local businesses earn mo… Read More
2020-06-04 19:40
Which should you choose to manage your Google Ads campaign, a large agency like Jumpfly, or an independent consultant like Samurai Direct Response?
This question came up during my normal… Read More
2020-03-25 01:58
We are currently looking for a contract designer to work with on Facebook Ad, Google image ads, and web design projects for clients on an ongoing basis. If you believe you’d be a good… Read More
2020-01-23 10:56
Increased Client Traffic by 7,800%
Which cost client 12,700% more money buying Google Ads, but don’t pay attention to that part.
Reduced Cost Per Conversion by 70%
By moving t… Read More
2020-01-22 22:53
At Samurai Direct Response we’ve been doing some local SEO work for some awesome smaller businesses in Portland lately. This brought up a need to track down a list of the business cate… Read More
2020-01-17 16:09
I’ve recently joined a professional networking group called BNI Rose Quarter. This has connected me with a great group of local small business owners. I wanted to give everybody curren… Read More
2020-01-11 19:34
On this video we discuss what an impression is in different contexts, how impressions are measured, how they’re bought and other topics around impressions.
Video explainin… Read More
2019-11-14 08:31
Here are the high points of a discussion about Local SEO I recently participated in on reddit.
Question
Best methods for getting local directory listings up?I know there are a lot of… Read More
2019-10-31 22:03
Why Post Click Optimization is the only way to win at Google Ads in 2020. Google Ads is a much more competitive marketplace than it used to be. Post click optimization is necessary for adver… Read More
2019-10-29 00:44
Overview
This post describes Google & Facebook campaign types, targeting capabilities and creative requirements at a high level. It includes links to some of the key support documents… Read More
2019-10-24 20:13
Audio Transcript (machine transcribed, not edited)
Hello everyone and welcome to another episode of better digital marketing with me your host Ben Briggs. Today. We’re going to talk… Read More
2019-10-23 18:23
Transcript (software transcribed, not edited)
Hello, everyone. Ben Briggs here and welcome to the second episode of the better digital marketing podcast. Today. We’re going to talk… Read More
2019-10-21 22:45
I’ve created my very first youtube video and will be translating that into a podcast as well. Check out the intro video here.
The post Better Digital Marketing Podcast appeared first… Read More
2019-08-26 23:55
The best marketing strategy for small business is one that reliably generates revenue. The first step in optimizing for revenue is looking at the customer journey. Marketing campaigns which… Read More
2019-08-16 02:45
What We Do That’s Different
What I do better than other people is buy the right customer attention at a lower cost than other agencies can due to expert deployment of the google pla… Read More
2019-08-14 00:51
Quality score is a pretty important metric if you’re trying to get the best efficiency from your Google Ads campaign. Google does give us quite a bit of data in the user interface abou… Read More
2019-08-13 05:55
I Was Horrified
Being a regular follower of the Tim Ferris Show I couldn’t resist listening to a show called Charles Koch — CEO of Koch Industries (#381). As someone who is wi… Read More
2019-08-12 08:30
On the map of the customer journey the soft conversion is an important and often neglected element. A soft conversion can be defined as a number of different things, but the most useful is t… Read More
2019-07-22 22:16
As an SEO and PPC manager, I’ve spent a lot of time in my career looking for ways to squeeze every ounce out of pre click optimization. Broadly, pre click refers to anything that happe… Read More
2019-07-10 23:22
How does Automated Lead Nurturing work.
Lead nurturing is the process of making multiple touch points with a prospect to increase the likelihood that they will make a purchase. Automated… Read More
2019-07-01 22:02
The single highest return on ad spend activity advertisers can engage in is marketing automation. Top salesman have know for decades if not centuries that proper customer follow up, for repe… Read More
2019-07-01 18:07
POS – Point of sale systems are software sets which process orders, record customer data and process payment. Large retailers have had networked computer systems to perform this task s… Read More
2019-07-01 17:54
Customer relationship management software is the class of tools which help organizations collect information about their customers. Salesforce is probably the best known of these, but there… Read More
2019-06-30 06:04
Help good small businesses, challenger brands and startups efficiently acquire customers with Google Marketing Platform and other measurable marketing tools.
The post The Goal appeared first… Read More
2019-05-22 18:13
There’s some ongoing questions about client account access and payment process in the digital agency business. The key questions revolve around account access levels, client visibility… Read More
2019-04-17 17:34
I feel like there’s a growing misconception among people connected to the digital advertising that anytime you can get more conversions, you definitely want that. Of course, the first… Read More
2019-04-02 18:55
The 80/20 rule in business is hard at work in the age of Google. There are businesses who love search and businesses which hate it. If you want it win, it’s simple, not easy. Internet… Read More
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