Gone are the days when small and medium businesses relied heavily on traditional forms of advertising. A Marketing strategy is considered incomplete if it doesn’t address the digital channels. It is time to reach out to global audiences by having an online presence. With the evolution of Marketing Automation and Brand Management, Brick-and-mortar businesses are either bringing a change in their business models or transforming their existing marketing tactics with Marketing Automation and Brand Management strategies to attract target audiences.

Keeping the current growth of Marketing Automation and Brand Management in mind, it won’t be wrong to say that Marketing Automation and Brand Management will soon take over traditional forms of advertising. As per statistics,

• Approximately, 60% of marketers across various industries have already integrated Marketing Automation and Brand Management in their business.
• More than 80% of shoppers/buyers prefer to research online before investing in a product/service.
• Over the past few years, there had been a substantial increase of 50% in Marketing Automation and Brand Management budget compared to 2016.

Regardless of the business, you are in; you may lose out to competition if you are not taking advantage of the latest Marketing Automation and Brand Management techniques.

Let’s have a look at the useful tips to grow your business using Marketing Automation and Brand Management:

Marketing Automation and Brand Management Is More Cost-Effective than Traditional Marketing

Those businesses that are trying to make a mark with a tight budget and limited resources and capital could leverage the power of Marketing Automation and Brand Management and stay in the game. Using Marketing Automation and Brand Management methods of promotion for their products and services they can have more cost-effective marketing solutions as compared to traditional marketing.

Experience higher conversion rates with Marketing Automation and Brand Management

The success of any business depends on the percentage rate of incoming traffic and how successfully it gets converted into leads, or sales, depending on the intended purposes of your website. Without conversion, all your marketing efforts will simply go to waste. That is why it is very important for business owners to streamline their Marketing Automation and Brand Management campaigns towards conversion optimization. Implementing tools and techniques like User Acquisition, SMO, social media marketing and email marketing will deliver better results.

Generate better revenues using Marketing Automation and Brand Management techniques

Implementation of effective Marketing Automation and Brand Management techniques will deliver loads of profitable benefits for your business in terms of better and higher revenues. As per a study conducted by Google and IPSOS Hong Kong, companies using Marketing Automation and Brand Management strategies have 2.8 times better prospects of revenue growth than those who do not use Marketing Automation and Brand Management.

A Higher level of engagement and interaction with audiences using Marketing Automation and Brand Management

Traditional marketing doesn’t allow direct interaction with customers, whereas Marketing Automation and Brand Managementallow businesses to interact with targeted audiences in real time through social media or email messages. Your audience can connect with you instantly through various Marketing Automation and Brand Management channels. As a result, your business performs better when it runs in conjunction with the requirements of your customers.

Marketing Automation and Brand Management Builds Brand Reputation

Using Marketing Automation and Brand Management techniques, it is easier to know your audience and allows them to know you personally which helps to create brand loyalty. You can build a better and stronger relationship with your targeted audiences when you deliver what you promised as per their choice and liking. They would interact more with your site, on a regular and continuous basis.

This will prove beneficial to build your brand as satisfied customers will share their experience with other people and that will help generate more traffic.

Marketing Automation and Brand Management Caters to the Mobile Consumer

Over the years, Mobile gadgets have evolved as alternatives for laptops and personal computers. Smartphones have completely changed the product purchasing process. Using smartphones, people find it more convenient to browse marketplaces and purchase products online using apps or through websites rather than going from shop to shop themselves to search for products. Marketing Automation and Brand Management caters to the needs of these smartphone users and provides them with mobile-friendly websites where the consumers can easily purchase products of their choice using secured payment gateways.

Marketing Automation and Brand Management Provides better ROI for Your Marketing Investments

It is much easier to achieve better revenues with an optimized Marketing Automation and Brand Management plan as results can be tracked, monitored and measured as soon as targeted audiences provide contact information, subscribe to a newsletter, attend a training program, or make a purchase. Marketing Automation and Brand Management can provide a better Return of Investments (ROI) than traditional media and marketing channels.

On the other hand, with traditional media, the results are not too specific and the cost is too high for small and medium enterprises.

Conclusion

Both B2B and B2C businesses can effectively utilize the power of Marketing Automation and Brand Management by taking advantage of the latest Marketing Automation and Brand Management trends like Automation Marketing, Search Engine Marketing (SEM), User Acquisition, Content Marketing, e-Commerce User Acquisition and Social Media Marketing that suit their kind of business. All they require is to have a solid measurement plan in place and possess the knowledge to invest in the right tools to track their progress and identify areas of improvement.