You may have noticed the increase in the number of players in the Indian cricket team proudly sporting the Ceat Cricket Bat.

It is a brand now very strongly associated with star India opener Rohit Sharma. In 2015-16, Rohit made the switch from Adidas to CEAT. In that time, Rohit has amassed huge runs in limited overs cricket, and has now made a magnificent start to life as a Test opener in India’s 3-0 Test series win against South Africa.

CEAT-Rohit Sharma Brand Association in a nutshell

CEAT, a flagship company of RPG-Enterprises, is one of India’s leading tyre manufacturers, with a strong presence globally. To further boost brand awareness and association, CEAT have embarked on a successful, long-term partnership with superstar Rohit Sharma.

Rohit, one of India’s greatest limited-overs batsmen, has been a proud user of the bat for nearly four years. In addition to the CEAT brand being visible every time Rohit bats, the exponential rise of social media and video content has meant that cricket fans just can’t escape the blue, white and orange colours that is the CEAT logo.

In late 2018, CEAT extended their partnership with Rohit for a further three years as the partnership has reaped rewards for both parties.

Players who use the CEAT bat brand

Now, CEAT have leveraged their partnership with Rohit Sharma, partnering with a number of other Indian cricketers. AjinkyaRahane and Harmanpreet Kaur are two high-profile, experienced cricketers who now proudly use the brand. However, CEAT have also strategically partnered with a number of up-and-coming stars, too:Mayank Agarwal, Ishan Kishan and Shubman Gill.

Players who use the CEAT Bat:

• Rohit Sharma
• AjinkyaRahane
• Mayank Agarwal
• Shubman Gill
• Ishan Kishan
• Harmanpreet Kaur

Benefits of CEAT Cricket Bats

From the Marvel English Willow Bat to the Hitman Rohit Sharma, CEAT bats are well known for its quality. Also:

• Players with different budgets can look at owning a CEAT bat.
• CEAT bats have fantastic, thick edges that support big strokeplay.
• Enjoy excellent pickup thanks to lightweight bats with strong power.
• Clean, aesthetic look and feel.
• Use a brand many stars are using!