2024-04-02 15:31
Digital presence is a vital aspect of modern business, whether it is a large or small company. Regardless of the type of website you are running, whether you are running an e-commerce s… Read More
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Google Ads Tutorial to make you a better digital Marketer
2024-03-11 13:59
LinkedIn has been proven to be a key channel that business uses to connect with their target audience, show their expertise, and achieve measurable results.
LinkedIn has grown from… Read More
2024-03-04 09:25
Email marketing continues to be a tool, in the marketing realm for engaging with your audience and boosting conversions. With open rates hovering around 20% and click-through rates typically… Read More
2024-02-26 06:00
The digital revolution has dramatically transformed consumer behavior and preferences over the past decade. Recent years in particular have witnessed tectonic shifts in the consumer landscap… Read More
2024-02-19 05:58
SMS marketing is the process of utilizing text messaging to connect with customers and prospects. With open rates of over 90% and delivery times under 10 seconds in Nairobi, SMS presents an… Read More
2024-02-12 11:38
In the current world of information overload, competing for your advertisements to be noticed and heard is harder than at any other time in recent memory. Consumers are constantly faced… Read More
2024-02-07 18:01
As we step into the realm of the digital age, architecture firms find themselves facing a distinctive challenge—an endeavor that demands not only creativity in design but also ingenuit… Read More
2024-02-05 06:00
Car dealerships can also use paid advertisements to reach out to new clients, thereby increasing their sales. There are several paid ad platforms such as Google Ads and Facebook Ads thr… Read More
2024-02-02 12:08
In the 21st century, social media has revolutionized marketing and allowed businesses to reach, and engage with current and potential customers in a way that is beyond imagination. Ther… Read More
2024-01-15 03:55
Technology adoption in Kenya has brought profound changes in automotive retail. With mobile penetration exceeding 100%, online channels have become integral to the buying process. 56% of buy… Read More
2024-01-09 06:00
A new year represents opportunities for Kenyan businesses to set ambitious targets and map navigational plans towards hitting key performance indicators (KPIs). Rather than solely looking at… Read More
2024-01-02 13:08
Valentine’s Day presents a major opportunity for businesses in Kenya to boost sales by marketing to gift-seeking consumers. Though gift-giving numbers are smaller than in Western count… Read More
2023-12-11 12:46
One of the key elements of business success in e-commerce is trust. However, there is an issue regarding this as we are confronted by the rapid spread of false information in the digital age… Read More
2023-12-06 07:06
Digital marketing has experienced massive growth and will be dynamic when new technologies come up.
In the last ten years, digital marketing has become a completely different thing, which… Read More
2023-11-29 12:29
During this festive period, businesses are experiencing a good thing because people want to celebrate and buy presents. On the other hand, this comes with its own challenges as competit… Read More
2023-11-24 06:00
Public Relations (PR) constitutes an essential element in any effective marketing approach. Although this traditional approach of public relations via offline means of print media may still… Read More
2023-11-20 06:00
Demographics have a big impact on who visits a website and also the likelihood that it will convert. This understanding helps in ensuring that different demographic groups are served with pr… Read More
2023-11-17 06:00
Google’s search algorithm is constantly evolving to better serve users, but major “core” updates that significantly impact search rankings do not occur often.
In O… Read More
2023-11-13 06:00
Now that Twitter has changed its verification process, it’s crucial to comprehend what the verification is about and the means of having your profile confirmed.
In this detail… Read More
2023-11-10 06:00
While organic search engine optimization through on-page and off-page optimizations should always be the foundation, paid enhancements can multiply those efforts when applied judiciously. In… Read More
2023-11-04 15:35
Backlink Building guide for SEO in 2023. Backlinks are still the major factors determining SERP positions in SEO for this year, 2023. The search engines such as Google view quality backlinks… Read More
2023-10-30 06:00
User intent is another term that can be used to refer to goals or purposes of searches. Optimizing content and pages for higher ranking through a greater understanding of user intent. … Read More
2023-10-27 06:00
Lead generation is crucial for business growth. Without enough leads coming in, companies struggle to increase revenue, find new customers, and expand their reach. This complete guide will t… Read More
2023-10-23 06:00
Performing rigorous competitor analysis is a crucial activity for any business seeking to gain an edge. With so much competition online, deeply understanding your rivals’ strategies ac… Read More
2023-10-20 06:00
WhatsApp has quickly become one of the most popular instant messaging platforms worldwide, with over 2 billion active users. This massive user base presents an unparalleled opportunity for b… Read More
2023-10-17 02:23
Pay-per-click (PPC) advertising delivers fast results when managed strategically. But many businesses encounter problems when trying to expand their budgets over time. Dramatic short-term in… Read More
2023-09-23 14:38
Facebook pages are a great way for businesses and organizations to establish an online presence and connect with their target audience. However, maintaining a Facebook page also comes with t… Read More
2023-09-15 05:00
Social media engagement is vital for businesses looking to build their brand, connect with customers, and drive sales. With over 4 billion people using social media worldwide, platforms like… Read More
2023-09-11 06:00
Search engine optimization (SEO) is absolutely crucial for architect firms looking to consistently attract new clients and stand out in the competitive online landscape.
With more and mor… Read More
2023-09-08 06:00
The architecture industry is evolving rapidly alongside advancements in technology. Architects today have an opportunity to embrace digital tools and strategies to improve their practice.&nb&hell…Read More
2023-09-04 06:00
Traditionally, the process of architectural creation was covered in the studio’s sanctity, where blueprints were meticulously drawn, models were carefully created, and designs were art… Read More
2023-09-01 06:30
TikTok Ads have gained significant popularity as a strong marketing tool for businesses around the world. In Kenya, the trend is no different. To harness the ability of TikTok ads successful… Read More
2023-08-30 02:44
Kenya is an exciting market for businesses looking to expand their reach. It is known for its vibrant culture, diverse population, and expanding digital landscape.
Businesses can us… Read More
2023-08-28 06:00
In recent years, influencer marketing has undergone a significant transformation, evolving from a niche strategy to a mainstream marketing channel.
Brands have recognized the power… Read More
2023-08-25 06:00
Influencer marketing is a form of collaborative partnership between brands and social media influencers who have a substantial following and engage with their audience through various platfo… Read More
2023-08-22 06:00
Pinterest is a popular visual social media platform in Kenya that acts as an online “pinboard” where users can save and share pictures and videos reflecting their interests. With… Read More
2023-08-20 09:05
Facebook Ads have become an essential tool for businesses to reach their target audience effectively.
With the advancement of technology, Artificial Intelligence (AI) has emerged as… Read More
2023-08-18 16:28
In the powerful scene of marketing, the key to progress lies not just in cold data and numbers, but in connecting profoundly with the people who form your customer base. For businesses in Ke… Read More
2023-08-07 02:16
In the digital marketing landscape, AI has revolutionized the way businesses connect with their target audience. It enables marketers to leverage vast amounts of data and make data-driven de… Read More
2023-08-05 13:33
Google Ad Strength: Enhancing the Performance of your Ads
Online advertising has become an essential component of marketing strategies in today’s digital era. Businesses across the… Read More
2023-06-23 06:07
Influencer marketing involves collaborating with individuals who have established credibility and a large following on platforms like Instagram, YouTube, or TikTok. These influencers have th… Read More
2023-06-19 06:29
In the world of influencer marketing, choosing between micro and macro influencers can be a challenging decision for brands. Both types of influencers offer unique advantages and considerati… Read More
2023-06-16 06:11
In the ever-evolving landscape of digital marketing, the emergence of social media platforms has revolutionized the way brands connect with their audiences. TikTok, a popular short-form vide… Read More
2023-06-12 06:52
As companies struggle to reach an expanding and increasingly digitally savvy population in Kenya, content marketing is more crucial than ever.
On the other hand, it can be challenging for… Read More
2023-06-10 12:29
Influencer marketing has become a significant method for organizations to interact with their target audience in today’s digital ecosystem. Influencers have developed enormous influenc… Read More
2023-05-24 15:48
How and with what techniques should influencer marketing campaigns be measured? How do you collaborate with the greatest influencers to achieve the results and objectives you set out in your… Read More
2023-05-16 14:01
Influencer marketing has become a popular marketing strategy for businesses looking to reach a larger audience in recent years. The rise of social media platforms has made it easier for infl… Read More
2023-05-06 10:46
Is there going to be another industrial revolution? A tsunami that will alter the fate of the workplace (and not just in the digital sector)? The premises are all present, but only time will… Read More
2023-04-28 06:14
AI (Artificial Intelligence) has ushered in a new era of marketing. Companies that use artificial intelligence (AI) to better understand and engage their customers, automate repetitive tasks… Read More
2023-04-25 08:34
Social media has altered how people interact with brands, opening up new opportunities and challenges for businesses.
While traditional marketing methods like print and television adverti… Read More
2023-04-01 10:12
Everything now goes through the internet, and the sale of real estate is obviously no exception to the rule! Instead of going to a physical real estate agency, those who want to buy a new ho… Read More
2023-03-28 08:40
In today’s digital age, social media has become an indispensable part of our lives. People use social media for entertainment, communication, education, and even shopping. With more th… Read More
2023-03-18 14:57
As a real estate marketer, you know how important it is to make your agency visible online. With the majority of home buyers and sellers beginning their search for properties on the internet… Read More
2023-03-16 08:03
Discover the best acquisition strategies and best practices for improving your online visibility and generating qualified leads and prospects as a real estate agency in 2023 in this article… Read More
2023-03-06 06:10
It’s time for your tourism (or travel) agency to make your prospects travel by providing them with a name-worthy website!
Discover all the tips you need to know to create an a… Read More
2023-03-02 15:03
Social media has become an integral part of our daily lives, and it’s no surprise that tourism companies are leveraging it to promote their brand, engage with customers, and drive book… Read More
2023-02-21 13:46
As a tourism agency, you’re competing with a lot of other agencies to attract visitors to your country.
Search engine optimization (SEO) is one way to improve your visibility… Read More
2023-02-20 14:42
In today’s digital age, online advertising has become a crucial tool for businesses looking to increase their online presence and reach their target audience.
Tourism agencies… Read More
2023-02-09 08:52
Pinterest has become a go-to destination for millions of users worldwide, and for good reason.
Not only is it a visually appealing platform, but it’s also a powerful tool for… Read More
2023-02-09 08:52
Pinterest has become a go-to destination for millions of users worldwide, and for good reason.
Not only is it a visually appealing platform, but it’s also a powerful tool for… Read More
2023-02-02 06:00
Did you know that, according to socialshephard.com, there are more than 445 million active users on Pinterest each month?
Yes, and there has even been a growth of over 9% in a single… Read More
2023-02-02 06:00
Did you know that, according to socialshephard.com, there are more than 445 million active users on Pinterest each month?
Yes, and there has even been a growth of over 9% in a single… Read More
2023-01-30 08:05
Selling online is an effective way to reach a wider audience and increase your customer base. One of the most popular platforms for online businesses is Facebook, with over 2 billion monthly… Read More
2023-01-23 06:28
Google recently introduced a new type of automated campaign called Performance Max. The goal of these campaigns is to optimize your performance across all Google Ads inventory from a single… Read More
2023-01-21 04:24
Instagram has become one of the most popular social media platforms in recent years, with over 1 billion active monthly users.
As a result, it’s no surprise that many business… Read More
2023-01-12 08:59
Facebook advertising is an amazing advertising system that uses a giant social network along with advanced technology to serve ads. It allows businesses to create attractive, well-designed a… Read More
2022-12-12 06:00
Purchasing a product or service usually begins with an online search. In fact, over 90% of consumer-business interactions begin with a search on Google (primarily) or other search engines… Read More
2022-12-08 07:23
“The TikTok app is a malicious and menacing threat unleashed on unsuspecting Indiana consumers by a Chinese company that knows full well the harms it inflicts on users,” said Att… Read More
2022-12-06 06:20
The demand for digital marketing and data analytics is increasing. Companies’ digital potential has been enhanced by massive E-commerce growth and online services.
Digital transform… Read More
2022-12-01 10:51
Digital marketing covers all marketing activities deployed online to enter into a relationship with customers or prospects, such as, maintaining a website or blog, social networks, or di… Read More
2022-11-22 10:50
Digital Marketing is a marketing technique that uses the power of digital technologies to create, manage and measure advertising campaigns.
It is a form of marketing that focuses on… Read More
2022-11-10 06:00
TikTok is one of the most popular apps right now, but it’s also a bit mysterious for businesses.
TikTok was recently voted the most downloaded app in the world, with over 3 bi… Read More
2022-11-09 10:54
TikTok: The future of marketing
TikTok users upload 15-60 second videos that are fun and entertaining. The platform supports in-app video editing as well as a variety of filters, fun… Read More
2022-11-08 10:58
Today in 2022, Tik tok has reached three billion users. Thanks to this figure, this platform is one of the most famous social networks in the world.
Tiktok has quickly… Read More
2022-11-03 09:00
It is hard to stand out these days as a business. There are new entrants into each market that pose significant competition while the more establish ones are even harder to dethrone. There a… Read More
2022-11-02 09:00
Consumers these days have become blind to ads and marketing efforts. It is said that for every 8 seconds a consumer is blasted with an ad. These ads come in the form of tv and radio ads, dig… Read More
2022-11-01 09:00
Google defines Search Term Report (STR) or Search Query Report (SQR) as “A list of search terms that people have used before seeing your ad and clicking it.” For example, if your… Read More
2022-10-31 09:00
Social media strategies are only successful if the content that is created is shared amongst the users on the platform. The content, videos, posts, and images. Should be “sticky”… Read More
2022-10-29 08:00
Quality Score (QS) is a metric that Google came up with for anyone who wants to advertise on its platform. By its definition quality score is an estimate of the quality of your ads, keywords… Read More
2022-10-26 08:00
Instagram in the numbers:
Launched in 2010 as a free photo and video sharing appSixty percent of Instagram (IG) users log in everyday and spend averagely twenty eight minutesIt has a bill… Read More
2022-10-25 08:00
Blogging or content marketing is one of the sure ways to grow your website. Producing helpful and entertaining content consistently over a period will prop your website to the top of Google… Read More
2022-10-24 08:00
Google and other search engines only work through texts or keywords. This is when a user inputs a word or phrases looking for information and the search engine determines what the results wo… Read More
2022-10-21 08:00
Facebook has over 2.7 billion active monthly users. This is a huge opportunity for any digital marketer. With this size of audience, the marketer is assured that for every product or service… Read More
2022-10-19 08:00
We all know the value of being page one of Google. And more importantly the value of being on the number spot. That is why Search Engine Optimization, SEO, is especially important for all se… Read More
2022-10-18 08:00
The Kenyan economy over the last few years has had a digital transformation. In that many services are being provided digitally and new services are coming up every day. The companies… Read More
2022-10-17 08:00
Advertising has always been about communicating the benefits and features of products or services. In the past, many businesses would use radio, tv, print and outdoor advertising to pass the… Read More
2022-10-15 08:00
Every business out there has a purpose, it could be a for profit or a non-profit business. But all these organizations have been created with a purpose. The for-profit businesses are there t… Read More
2022-10-14 08:00
Hiring a digital marketing agency or consultant in Nairobi, Kenya can be a daunting task. It’s not easy because there are so many agencies that are dishonest and do anything to get any… Read More
2022-10-13 08:00
There are many times as a seasoned digital marketer I find myself asking how come I have spent so much money on Google Ads this month or week.
In order for me to solve the problem of wher… Read More
2022-10-12 08:00
Click through rates is one of the simplest and easily identifiable metrics that most Pay Per Click platforms have. CTR is the ratio of clicks to impressions multiplied by a hundred. For exam… Read More
2022-10-10 11:24
Bounce rate is one of those figures that we look at and wonder whether it is good or bad. There are experienced digital marketers who will easily tell you what it means. Also, there are the… Read More
2022-09-26 10:59
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!The post Hello world! first appeared on Digital Marketing in Nairobi, Kenya.The post Hello world! appeare… Read More
2022-03-01 12:25
We all know the value of being page one of Google. And more importantly the value of being on the number spot. That is why Search Engine Optimization, SEO, is especially important for all se… Read More
2022-01-31 01:00
Social media strategies are only successful if the content that is created is shared amongst the users on the platform. The content, videos, posts, and images. Should be “sticky”… Read More
2022-01-26 12:13
Facebook has over 2.7 billion active monthly users. This is a huge opportunity for any digital marketer. With this size of audience, the marketer is assured that for every product or service… Read More
2022-01-14 13:01
Consumers these days have become blind to ads and marketing efforts. It is said that for every 8 seconds a consumer is blasted with an ad. These ads come in the form of tv and radio ads, dig… Read More
2022-01-06 13:11
It is hard to stand out these days as a business. There are new entrants into each market that pose significant competition while the more established ones are even harder to dethrone. There… Read More
2021-11-08 13:27
Instagram in the numbers:
Launched in 2010 as a free photo and video sharing appSixty percent of Instagram (IG) users log in everyday and spend averagely twenty eight minutesIt has a bill… Read More
2021-10-09 11:07
Google and other search engines only work through texts or keywords. This is when a user inputs a word or phrases looking for information and the search engine determines what the… Read More
2021-08-30 06:18
Every business out there has a purpose, it could be a for-profit or a non-profit business. But all these organizations have been created with a purpose. The for-profit businesses are there t… Read More
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