Among B2B communities, 2017 brought upon several new concepts, trends and technologies…
But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Download ZoomInfo’s latest eBook to step-by-step guide for optimizing account and amp; contact data to support an account-based marketing strategies, including:

• Data-driven approach to account selection
• Understanding the importance of contact data

Best practices to managing contact and amp; account data

The post How To Prepare Contact and Account Data for an Account-Based Marketing Strategy appeared first on Binaryondemand.