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Types Of Digital Marketing And How To Use To Grow Your Business

Digital Marketing

Digital Marketing is a part of MarketingSuppose you want to do your Product Marketing. Then how you will do that? By TV, Newspaper adds, Billboard etc. 
So Whenever you choose a channel digitally for Marketing then that is known as Digital Marketing. Digital Channel – Social media platforms  Facebook, Instagram and website promotion, youtube etc.

Traditional Marketing vs Digital Marketing
Traditional marketing vs Digital Marketing

SEO - Search Engine Optimization

What is SEO?

SEO is a Technique in online marketing which helps you to bring your website on top in Search Engine’s results. or Under Seo, we optimize our website to rank higher in the search engine. Seo Increase the amount of organic traffic to your website.websites, blogs are benefited from search engine optimization.

Keywords: When user want to find out something they type some words on search engine,words which aresearhced are known as Keywords. An Estimated 75% internet user finds out website via Search Engines like Google, Yahoo, Bing etc.

 Why we need SEO?

  1. Increase visibility- Seo increase visibility on Search Engines like google.
  2. Traffic generator-From Seo we get More Get more traffic on your websites.
  3. An easy way to expand your business or show your business as Brand.

SMM - Social Media Marketing
SMO - Social Media Optimization

Social media marketing is a technique to improve traffic and brand awareness using social media Social media optimization is a process of improving that social signs in & outside. Social Media is not just a marketing platform, its a medium to engage with customer & build relationships.

Give, Give, Give, Take – Formula used in social media marketing

Types of Social Media- Poem (Paid, Owned, Earned, Media)

Metrics to analyze your social campaign :

  1. Impressions
  2. Clicks
  3. CTR
  4. Quality Score
  5. Average CPC
  6. Average Position
  7. Search Terms
  8. Conversions      

Why use social media?

  • High Reach
  • Customer Targeting
  • Cost Effective
  • Brand Awareness
  • High Engagement
  • Customer Loyalty    

Email Marketing - Communicate Your Target Audience a Message.

Under email marketing marketer sending a  message to their potential customers using email. Its a direct communication with your client. Under that marketer build a relationship with their customer or engaging with their customer.

One thing which matters in email marketing i.e Bounce rate. Tool for Email marketing- MailChimp.

How to evaluate your email campaign :

  • Mail List
  • Delivered
  • Open 
  • Link Clicked
  • Landing page
  • Bounce rate
  • Convert  

Content Marketing-  It is a strategic and structured way of writing content to a target the correct audience

Why Content matters? Content is the king.

Content writing holds a lot of importance due to the following reasons:

  • Content grab more traffic
  • People identify you via your content
  • Key to generating sales
  • Can keep your audience updated 

Steps for effective writing

  1. Write a Head-Turning Headline
  2. Create a hook that grabs their attention
  3. Do your research
  4. Focus on a single purpose
  5. Write in a unique voice
  6. Optimize digital content
  7. Edit your work


So, Digital Marketing is utilizing digital channels or technology to achieve marketing objectives. If you want to live in this competitive world your business have to be digitally

So for Best Digital Marketing services  is Best Digital Marketing company in chandigarh.They not only give digital marketing services but they also give you Branding , web development services.

So what are you thinking? Contact us right now

For some Branding Tips Click here – tips 

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T A G S : Best Digital Marketing Company in Chandigarh,Best Branding Agency in Chandigarh.

The post Types Of Digital Marketing And How To Use To Grow Your Business appeared first on Antraajaal : Branding and Digital Marketing Company in Chandigarh.

This post first appeared on THINGS TO KEEP IN MIND WHILE BUILDING BRAND NOWADAYS, please read the originial post: here

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Types Of Digital Marketing And How To Use To Grow Your Business


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