It is estimated that the average American is bombarded with around 4,000 to 10,000 ads each day. It appears as though every business, small and large, has gone Digital. Advertisements are pouring in from every digital platform, making it certain that Digital Marketing is here to stay. However, with consumers getting selective about the content they consume and attempting to filter through the digital clutter, companies will have to upgrade their digital marketing techniques and strategies. Here are 5 digital marketing practices that can help businesses do just that.
1. Audience Targeting and Segmenting
Determining the target audience is the first step to successful campaign planning. Depending on if the goal of the business is to attract new customers, create brand awareness, or promote customer retention, the messaging and the offers will change based on the targeted audience. Segmenting the audience based on different demographics like age group, financial status, gender, etc ensures that the messaging is more relevant and specific to each segment.
2. Using Fresh and Accurate Data
Accurate data is required for a successful data-driven campaign. Cleansing data of inaccurate information like typographical or syntax errors; or adding in other relevant information, such as physical address, phone numbers or social handles, can help make data more precisely targeted and, ultimately get more responses from it. Companies can always hire agencies who can perform regular data hygiene checks for them.
3. Omnichannel Marketing
It is important for businesses to leverage as many digital platforms as possible in order to get maximum reach. Social media pages, email campaigns or digital ads
that lead to landing pages, case studies or ebooks; as well as strategic targeting/retargeting ads are just some of the examples.
4. Relevant Content is Key
They say content is king. Irrespective of the channel, it is key that the content be relevant and compelling to the target audience. It should also be easy to read, credible and accurate. Making content mobile-friendly will also help outreach efforts significantly because most people nowadays use social media apps on their phones. According to recent research, the average US adult spends an additional 23 minutes per day on their smartphones as compared to pre-pandemic estimates.
5. Measuring Performance: Analytic
Data analysis allows companies to measure the degree to which platforms were successful in getting the targeted message across to consumers. This analysis then allows companies to make the necessary changes to reach their goal. There are plenty of analytics tools and vendors available who can help companies analyze the results of their campaigns in-house. Some vendors even handle the entire campaigns, from start to finish, and can be of great help to people who don’t have time themselves to manage their digital marketing campaigns.
Successful data-driven digital marketing campaigns that adhere to the above-mentioned points result in the perfect trifecta: An increase in sales, brand awareness, and ROI.
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