A smart Digital Marketing strategy can give any business a head-start over their competition. Listed below are some marketing trends that have been gaining a lot of popularity off late:

1. Increasing inclusivity

An increasing number of people, especially the younger demographic and marginalized groups, now want to see a more optimistic depiction of equality from the brands they purchase from. The same old homogeneous content that has been fed to everyone for the past few decades will simply not suffice anymore.

In today’s day and age, digital marketing content needs to cover a variety of races, sexualities, and religions and include representation of people with physical disabilities and learning disabilities as well. A recent study shows that 29% of consumers are willing to switch brands completely if they don’t showcase enough diversity.

2. Featured snippets & no-click searches

Today, the end-goal of SEO has shifted to attaining more SEO visibility in “position zero.” Position zero refers to Google’s “featured snippet”, which is now being prioritized to a great degree. The featured snippet is different from other search results entries as it’s separated by a small box and located at the top. And as the name “no-click search” suggests, the snippet also displays extra, relevant information that can answer the user’s question without them having to click on the link.

3. Emphasizing on sustainability

People nowadays are also passionate about environmentalism and sustainability and want to ensure that the brands they are investing share the same interest. Studies show that 81% of consumers, especially younger ones, strongly feel that companies should do their bit to help preserve the environment.

To appeal to the increasingly conscious consumers, it is important for brands to emphasize their sustainable and eco-friendly status.

4. Image and video SEO for visual searches

Nowadays, it is possible to submit existing images for a search, or even search for context of original photos. The overall landscape of SEO is changing as more and more users discover these visual search techniques.

5. Interactive content

Content is king. Interactive content doesn’t just promote more engagement, but also improves the user experience. Immersive content like quizzes, surveys, contests, giveaways, polls, etc., can do wonders for a brand by improving user experience and making a consumer feel far more connected to the brand, both of which will inadvertently drive more sales.

6. Customer segmentation

An old technique that has become extremely popular off late is the concept of customer segmentation. Instead of a small number of large Marketing Campaigns Targeting general audiences, brands now prefer designing a large number of small marketing campaigns targeting specific audiences.

For instance, by having two separate email lists for big spenders and small spenders, and sending different newsletters to each group, brands can more accurately tailor content to suit the preferences of their customers.

7. Local SEO

In some ways local SEO is even more powerful than broad SEO because people searching for a specific type of business within their geographic location usually have more intent to purchase, making it easier to convert them. By updating their appearance in local SEO results, brands can thereby increase their sales

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