Increase Customer Engagement on Your Website
So you know how to increase relevant traffic to your website…that’s awesome. But are you noticing any results from that traffic?
Are your viewers subscribe to your blog or newsletter?
Have they purchased your product or service?
If the answer is no, your website isn’t being up to its full money-making potential.
The next step is to figure out how to engage the right visitors on your website and increase your conversions.
You’ve got to get your users to…
- spend more time on your website,
- view more pages instead of leaving,
- Share your content with their friends,
- and most importantly, take your proper action before they leave.
We’ve rounded up some simple ideas you can steal that will show you how to increase customer engagement on your website. Now, let’s begin!
1. Create Engaging, Quality of Content
For a quality of content, user Engagement is as essential as visibility in the search engines. Not only does it improve the awareness of your brand, but it also helps to boost your SEO rankings. The problem with user engagement is that there is no method to measure directly if your customer engagement is a good one or not.
If you’re giving ultra-useful content like tutorials, users will think of your site as a trusted resource. They’ll know that if they have an inquiry or want to learn something new, they can always visit your blog for help.
When a possibility visits your website or particularly a landing page you designed exclusively for your services, you have a maximum of 8 seconds to impress the customer before he/she leaves your website. In this limited period, you have to assure them that your service is useful for them. If customers start leaving your website within a short duration of time, it will increase the bounce rates and dropping your ranking in the Google SERPs.
User first impression that you make on a customer are the only chances you get online. The stats turn more difficult for businesses as reports by Kissmetrics state that 96% of customers who visit your website don’t return. Therefore, to verify yourself as an authority in your business niche and use a loyal customer following, you must engage your customers once you have used the proper SEO measures and marketing campaigns to bring them to your website.
While there are many individual methods that experts adviseyou such as creating distinct and unique content or designing an immersive experience for the customers.
- Offer Rewards for users
Everyone likes a freebie and users would not mind going the extra mile for a free e-book or a 30-day trial of a subscription you offer. You want to show your users that you appreciate their engagement on your website. This can be achieved easily as assigning levels to them as they indulge in more engagement activities such as discussion threads,comments, app installs etc. or praising the efforts of one of your active users in a blog post.
What most of businesses and marketers don’t understand that by incentivizing their initial part of the sales funnel, they can gain more loyalty and a higher number of conversions later on from the users who enrolled? According to reports, by offering something small or minor for free, users are encouraged to satisfy for longer and are more likely to go for monetized schemes in the future. This more encourages other users to engage more enthusiastically on your website. So go ahead and don’t hesitate to offer something free upfront to your loyal followers.
3. Live Chat & Discussion section
Live Chat is a very important and cost-effective method to improve user engagement on your website and provide them personalized service. This is a powerful tool that stops customers from closing your website when they feel confused about your services. Instead of waiting to speak to a customer representative on a phone, customers often prefer talking via live chat.
In fact, according to reports, live chat has the highest level of customer satisfaction- standing at 73% as compared to 61% for emails and 44% for phones. Possibly the best feature about live chat is its ability to gather consumer data while catering to customers’ issues. You can use this data to offer them better services later on or for better targeting in your marketing campaigns.
Further, there are live chat applications that allow you to track the user’s activity right from the point where he/she entered your funnel to where he/she left it. This allows you to know steps with low and high conversion rates and engagement rates and accordingly change your funnel. Live chat apps are also used to identify new and returning users, allowing you to access their purchase history instantly and provide fast service.
Content is the king of SEO. By creating interactive content you can boost customer engagement while educating your customers and increasing your brand awareness. According to reports, 45% of customers report that Interactive content is highly useful in educating customers and thereby, increasing customer engagement.
There are many ways by which you can get your customers to interact. Slightly spice your content up and ask readers for their ideas. Similarly, you can create forums, and discussion threads where users can discuss your services. This also helps you in knowing issues faced by customers if you go through the forums as users are often open-minded and freer to express their ideas in a forum with like-minded people as against an email where you talk to them for feedback. Further, a highly active comment section is also known to increase rankings in the SERPs.
4. Social Media plugins
Including Social share buttons on your website not only engages your customers but also leverages their networks for increasing your website traffic. You can either ask visitors to like your page and follow you on Social Media or to share the post on various platforms like Facebook,Twitter, and LinkedIn, Pinterest etc. Also, find out the peak hours for each platform to improve engagement. The more people read and react to your content, the more exposure you get, and also increase your website traffic.
To ensure that customers do interact with your business on a social platform, you want to have a solid content marketing strategy. The content should be appropriate and personal to the customers and their needs. Based on your business and the services you give, you need to come up with a perfect blend of visuals and written content. Remember that visuals are appealing and easy to absorb, as is the case with infographics, but cluttering your web pages with images and media makes the page slower to load and harder to navigate.
Further, social sharing and like plugins also improve your social media stature. Customers are more likely to be satisfied with your products when you are backed up by a good social media following. Also, it improves your page rankings as Google gives preference to posts which have been shared a good number of times on social media platforms.
- Use surveys to understand motive of customers
Including polls and surveys is a great measure to improve customer engagement as well as retention. All the methods we saw above are best at making users engage with your business and each other, as in discussion threads and forums. But they don’t provide insights into key metrics about your visors. Of course, by using various analytics tools you can find when your site gets the most traffic and from which location, but you do not get insights into customer motives and requirements.
People love quizzes and most don’t mind taking a couple of seconds to fill one out. It will help reduce your bounce rate and if you ask for their email before you reveal the results, you get another bonus way of growing your email list.
This is where surveys and polls come in. You don’t want to send an individual email to each of them as it will have relatively fewer response rates. You can simply include a generic poll in the middle of your webpage or the side or bring it up as a polite pop-up. You can request the users what was their motive for visiting the web page and if they got what they intended or you can use this possibility to analyze the performance of your traffic sources and ask them how they learned about your business.
Additionally, there are various ways to increase customer engagement such as providing pop-up notifications or the highly recommended options such as podcasting and live streaming. But above all, you need good content that your customers can relate to. Giving irrelevant content and simply stuffing up your website with keywords will bring users to your website but it will not be sufficient enough for your business in the long run.
Now that you know how to engage the customers on your website, you can start converting visitors into paying customers.
Belinda Mathew is a passionate blogger and content writer for Designpluz Web Development Sydney, mainly interested in Web Design,Branding, SEO and social media campaigns. She is an expert in providing recommendations for a new company website, wrote new content, Also Developed user guides, newsletters, and various online promotional pieces.