Competitor Keyword Analysis and Research
What Is Competitor Keyword Analysis And Research? How It Helps The Entrepreneur To Increase The Traffic Of Website To Earn Money?
Just creating a website is not sufficient to earn money or fulfill the desired goal like E-Commerce, offering Service, Support or Blog. We can’t ask people to visit our website moreover people trust on the website they found on Google Search Result first page and it possible only through Competitor Keyword Analysis.
Your website should appear in Search Engine so that people can find your website. Competitor Keyword Analysis or Research is a process to Understand what your viewers want to find. What people are searching for and target those keywords.
By targeting such keyword and creating website content around it we can divert the organic traffic from search result to website without spending any amount this process is called Search Engine Optimization.
The Competitor Keyword is the success key of a website. Creating the content for low search keyword are waste of time and effort so let’s understand which keywords that are the strategic target in your website’s content and how to create consumable content that satisfies both users and the search engines.
The energy of keyword research lies in better understanding your market and exactly the way they’re searching for your articles, services, or products. Competitor Keyword Analysis provides you with specific search data which will help you answer questions like:
· What exactly are people searching for?
· How frequent people are searching for it?
· In what format do that information is wanted by them?
Types of Query:
Type of queries on search engine split into many parts some of them are below
1.Informational Query :
The intention of the user is to get knowledge about a specific topic or service.
Example: What is Digital Marketing
2.Navigational Query :
Queries that seek information about specific branded site or website.
Example: What is Digital Marketing Wikipedia
3.Transactional Query :
The user intention is to find product or service and it has a transactional nature.
Example: Digital Marketing Course
Note: Some Queries will have hybrid nature.
The process of Keyword Research
Step 1: In this step understand the business of the client.
Step 2: In this step, we have to divide the business into as many categories as possible so that we can target each category effectively.
Step 3: Search for keywords for each category of business ( Google’s Keyword Planner Tool )
Step 4: Check for Competition of keywords using MOZ toolbar.
Types of Keywords based on length
Keyword Research Tools
· Google AdWords Keyword Planner
· Wordstream Keyword Tool
Keyword Research with Adwords Keyword Planner
· Analyze the monthly volume growth in the last 12 months.
· Analyze the location and Device trend.
Include Filter: With this filter, we can get only those keywords which have our target keyword.
Negative Keyword: To eliminate those words which are not relevant to our product right now.
Volume Filter: We can eliminate the keywords based on its volume.
Initial Audit Report
It gives us information about the fundamental factors of the website.
· Domain Name
· Indexed Pages
· Quality of Contents
· Page Rank
· Page Authority ( PA )
· Target Location
· Domain Authority ( DA )
Page Authority ( PA): It is a metric created by MOZ ( 3rd Party ) to measure the strength of the page. PA range is from 1 to 100.
Domain Authority (DA): It defines the overall value of the domain name. DA ranges are from 1 to 100. Using MOZ toolbar we can get these values.
Competition Analysis: It is a process to understand the difficulty level of the keyword to rank on Search Engine Engine Result Page.
Tools to Measure Competition of Keywords :
· MOZ Keyword Difficulty Tool
· SemRush Tool
· Manual Method: In this technique, we have to manually gather the data and match our Competitor to find the difficulty level.
So these are the steps for Keyword Research and Competition Analysis that help us divert the traffic from search engine to website and monetize the website. Hope you like this article please feel free to comment below I will be happy to answer the same.
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