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Top 11 benefits of ppc marketing in 2020

We create website so we can sell our product and services.For that we do SEO for our website so we can get traffic on our website. But even after doing SEO we are not able to generate traffic to our website. SEO take lot of time to bring traffic on if we want instant traffic on our website.So we look for easiest solution for instant traffic. PPC is the best solution for instant traffic. Its conversion rate is also very high. 

Top 11 benefits of ppc marketing in 2020

What is PPC ( Pay Per Click )

PPC (Pay per click) is a part of digital marketing. In PPC advertiser pay a fee each time when some one clicked there ads. PPC services are being provided by a search engines like Google, Bing. It is the easiest way to come on search engine results page and get their top position.It also help to generate lot of traffic on our website.
When a user searches on Google search engine for that he use keyword .If you have chosen the same keyword, your ad appears will appear to him on organic search.When people click on that Advertisement. They will reach your site to know more about.This is only one way of Ad Words works.

Top 11 benefits of ppc marketing in 2020

1.Small Investment for advertising : Google AdWords is not like other media were you need huge investment for Advertising. you can start advertising on AdWords with a small amount. You have to pay for advertisement only when some one click on your ads. Also, you can set your daily budget as per your need there by giving you more control budget.

2. High ROI (Return on Investment ) : Google AdWords provides high Return on Investment (ROI).  If you have chosen a correct keyword, done the effective bidding and your site is fast and appealing, you will get the high conversion and high conversion leads to high ROI.

3. Generate Instant traffic : If you have created advertisement as per Google’s guideline. Google will show your advertisement on top of the Search engine result page( SERPs). It will help to generate quick traffic to the website.

4. Track Conversion : Google AdWords help you to track conversion. so it help you to understand which advertisement is Performing well to sell more product or service. You can also edit/optimize nonperforming ads.

5. Re-marketing : You can follow your customer or someone who is looking for product/service similar to your product or service on Google or its partner sites using re-marketing . It will helps you to get your customer back on your website and give high conversion.

6. PPC help you to Target in City or a country or internationally :Ad Words help you to target a city or a country or internationally. Suppose you have a small business and you want to sell your product or service in a particular location. You can set target location in Ad Words.

7. PPC advertising is measurable : Ppc Advertising is measurable. You can easily calculate your return of amount spend on advertising. You can track which advertisements, keywords, or ad placements that are performing well and driving more return.You can also Optimize you ads if its not performing well. You can install conversion tracking to measure a number of conversions you are receiving.

8. PPC Advertising formats are better than organic listings : PPC advertising formats are more better than organic listings. You have more options that will help you generate more results on your ads. A few examples  to install call tracking, Set site links on Ads, and customer reviews on your PPC advertisements.

9. Advertising isn't dependent on SEO or Google rule changes: Unlike organic listings, PPC advertising is not as risky. Your success is not largely dependent on changes  of Google algorithm Updates , or your website’s optimization.

10. PPC advertising is very targeted : PPC advertising is extremely targeted. Just like organic search,were you keywords to target . However, as an advertiser, you will have more  targeting options in PPC Ads. You can target your ads at various locations. You can target hundreds of keywords at the same time. You can use there online behaviors and interests to target the people.

11. PPC advertising is better than different types of advertising  : PPC advertising have more advantage over other forms of advertising. This is because of the huge data that PPC advertisers have at their discretion. PPC advertisers can advertise to their email contacts, website visitors, or people who visited their store. This allows you to not only acquire new customers but also to increase purchases from previous buyers.

Also Read :  What are keyword match types in Google Ads?

This post first appeared on Benefits Of Off Page SEO, please read the originial post: here

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Top 11 benefits of ppc marketing in 2020


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