2020-04-08 07:45
The market is filled with a wide variety of products, but what distinguishes a product from its competitors is the Brand. Wrapped in red and yellow paper with the image of a small girl on t… Read More
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Advertising, Branding And Digital Marketing - Strawberry Branding Blog
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Strawberry Branding is a full-service 360-degree Branding and Advertising Agency based in Hyderabad, India.
2020-03-31 09:54
Setting direct health concerns aside, it has now become clear that coronavirus will not pass without leaving some long-term business and economic consequences in its wake. While it might be… Read More
2020-03-27 08:48
A Marketing, Advertising, and Branding are interconnected in practice, but the terms cannot be used interchangeably. When we use the correct terminology we can express better and be underst… Read More
2020-03-05 10:07
A world that is so dynamic and diversified makes it difficult for a company to distinguish itself from the competitors, so to bring out the unique identity of a company brand plays a big ro… Read More
2020-02-20 11:26
In a crowded marketplace packed full of new ideas, innovative products, and exciting companies, branding is more important than ever.
For most marketers and business owners, the easiest way… Read More
2020-01-07 06:03
“A Creation begins with thinking out of the chaos, not the box.”
What is Branding?
Branding is a creative, collaborative process, and brand experiences are carefully and i… Read More
2019-12-28 05:00
What is gamification?
From an end user’s perspective, the word gamification becomes synonymous with playing games. They envision games created for a business purpose. Well, corporate… Read More
2019-11-28 11:05
In the digital marketing age of complex algorithms and fierce competition to rank in Google, content marketing strategies play a key role in driving organic traffic to your website. Content… Read More
2019-11-25 13:43
Google, on October 31st, announced a revamped version of its new WordPress plugin Site Kit, stating that it is available for install from the WordPress Plugin directory. In a nutshell, Site… Read More
2019-11-13 12:00
Facebook re-branded itself from ‘facebook’ to FACEBOOK on the 4th of November and surprised everyone with the announcement. For a brand, that has been battered and bruised f… Read More
2019-10-18 15:21
Diwali is all about chores, family time, get-togethers with friends, and new beginnings. It’s also a huge moment for our consumers and brands want to ensure they are a part of all that… Read More
2019-10-10 05:24
People use terms like brand, branding, brand positioning and brand identity as interchangeable synonyms. After all, the terms seem to describe one thing, don’t they? It’s all rel… Read More
2019-09-28 09:14
Facebook still reigns as one of the most widely used online platforms by adults. And the vast majority are using it daily, which continues to provide brands and businesses with an opportunit… Read More
2019-09-21 07:01
Social Media Advertising and Social Media Marketing are two new concepts. To get into Social Media Advertising, one must first know Social Media Marketing.
Social Media Marketing… Read More
2019-09-10 05:54
As a branding and advertising agency, we write on various topics that focus on branding, digital marketing, entrepreneurship, but needless to say, our site was quite disorganized with some t… Read More
2019-09-04 09:00
When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. The data speaks for itself. eMarketer expects 78% of tot… Read More
2019-08-27 06:14
Developing a brand identity is one area of marketing that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s usually the last thing a company i… Read More
2019-06-19 11:30
Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T Algorithm” floating around. Google confirmed the release of a full core algorithm up… Read More
2019-06-12 12:10
“What’s in a name?” It’s not just William Shakespeare who wants to know. Brands have been pondering this question for years, trying to get the idea for the perfect br… Read More
2019-06-06 06:23
Brand Identity in the earlier days used to be the name, term, design, symbol, or other such distinctive feature that helps the customers distinguish the products and services. In recent days… Read More
2019-06-01 12:21
Data-driven marketing is quickly becoming the lifeblood of branding. The question for brands, however, is how they can refine insights from the crude oil of data and deliver a customer-centr… Read More
2019-05-24 08:58
Corporate Social Responsibility (CSR) is as a Company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies can f… Read More
2019-05-08 10:00
Mothers in India have emerged as a force to reckon with in every possible field and are forging ahead with confidence. A friend, confidant, teacher, nagger, and boss, a complete multi-tasker… Read More
2019-05-04 10:30
Microsoft’s campaign to rebrand many of its products using the Microsoft name is continuing. The latest to get the treatment: Bing Ads, which is rebranded as “Microsoft Advertisi… Read More
2019-04-27 10:00
Seasonal campaigns are a great way to promote business and boost customer engagement. With the summer season in India already hitting the floors, it’s always smart to plan for your bus… Read More
2019-04-17 09:57
For the 1% of people who haven’t watched a single episode of Game Of Thrones and yet. Pissed off by the vast reach of the show, here’s the gist of the once-in-a-lifetime show and… Read More
2019-04-04 04:22
Digital Marketing may be an interesting topic to begin a career with, but as it gets deep, you may get intimidated with the no. of terms associated in each channel of Digital Marketing. Segm… Read More
2019-03-30 11:30
Imagine yourself in the shoes of a marketer of an automobile company. You have been running advertising campaigns for the promotion of your newly launched model. But unfortunately, the promo… Read More
2019-03-27 16:13
Print media buying is not just a specialty – it’s an art form that requires many skills to navigate a constantly-shifting landscape and get the best ROI for your clients. Sure, y… Read More
2019-03-18 08:35
Let’s say you want to advertise a shower gel for women on TV. What do you think would be the right time to advertise on TV? When would your target audience, i.e. the women would have t… Read More
2019-03-13 08:39
Irrespective of the platform you’re trying to buy a slot for advertising, Media Planning doesn’t really make a whole lot of difference if you’re planning for print or broad… Read More
2019-03-06 11:25
Since 1869, advertising agencies have performed successful advertising campaigns spreading the word about your products and services, attract customers and generate sales at often-discounted… Read More
2019-02-28 03:54
You’re a savage business owner who is aware of the success your brand is going to make. Your brand connects with the target audience like no other competitor and for sure you’ve… Read More
2019-02-26 12:41
With the emergence of technology and innovation, the healthcare sector is flooded with options for patients. In this race of new medicinal properties availed now and then, how are you going… Read More
2019-02-20 18:37
Rivalry has been a dominant entity since time immemorial. History is replete with standoffs between emperors of past known and unknown, sports rivalry to political battles, the same goes for… Read More
2019-02-12 12:28
The cosmetic industry took a stronghold in India especially after the Miss World pageant which was sponsored by Godrej and was held in India in the year 1996. In the present scenario, the be… Read More
2019-02-08 06:35
India is the biggest hub to start with an idea and work on your brainchild. With the surplus advantage of a huge target market, so many needs and a technological strong growing economy, thou… Read More
2019-01-28 12:02
Lingerie is no more a basic need, but a concept known as intimate wear that makes you feel confident and comfortable. But when did our conservative society become infatuated to sensuous inti… Read More
2019-01-25 14:26
The meaning of the word “Brand” has evolved a great deal over time. The term initially referred to the practice of burning a mark onto something to designate ownership. Since the… Read More
2019-01-22 13:46
The 10-year challenge isn’t ending without the biggest brand revamps. 2019 saw several rebrands: from the extreme, which included name changes and unrecognizable logos, to more subtle… Read More
2019-01-16 10:57
Life is spiced up when your personality is complemented with a dirty mind. And, trust me, you, don’t need to work hard on making sex jokes, all the ingredients you need is a dirty mind… Read More
2019-01-08 09:46
Top Advertising Campaigns of India Series 2
Advertising Campaigns are an essential aspect of business since they can make or break a brand depending upon the different indicators of success:… Read More
2019-01-02 09:14
Top Advertising Campaigns of India Series 1
Here are the most remembered ads of companies that made into the list of top advertising campaigns of India.
“People will overlook what you… Read More
2018-12-25 06:32
What is a Competitor Analysis?
Addressing the need of customers is at the core of marketing, however, this by itself isn’t sufficient to ensure success – the accurate analysis be… Read More
2018-12-18 13:24
India has a long convention of successful entrepreneurs, yet with its own distinct flavor. Rather than the Generation X, who are attempting to climb the corporate ladder since Baby Boomers a… Read More
2018-12-10 09:01
Websites and mobile apps have turned out to be logically unpredictable as our industry’s innovations and systems advance day by day. The restricted static medium is now a history and n… Read More
2018-12-05 12:31
A brand is a name, a logo, a slogan, a term or maybe a feature that distinguishes a product or service from any other business which may be providing similar services. Businesses spend a lot… Read More
2018-11-27 12:25
Brand, as the founder of Amazon, said, it is nothing but “what people say after you leave the room”. Branding is how we define our business to ourselves, our team and the intende… Read More
2018-11-23 12:00
Having your business listed in any social media platform is the “One Tool to Rule Them All” for social media. They ought to enable your business on-screen and connect over the en… Read More
2018-11-21 12:53
What is a Trademark™
When a mark is associated to identify you and the services you provide, it is called a service mark. Technically, a trademark is a mark associated to identify the… Read More
2018-11-14 09:52
Best way to know your customer
Your company image is reflected in your brand. Your target audience should be clear about your brand and the message through it. The brand building process is… Read More
2018-11-06 06:26
There was a time when Diwali meant buying new clothes, eating at fancy restaurants, go for a vacation or purchase some gold or household items. The scenario had changed entirely when our sal… Read More
2018-11-03 13:13
There has been an era where businesses refused to market their product or services or create a Brand around them countering with excuses such as lack of time, marketing was not a very import… Read More
2018-10-31 09:44
Imagine, one fine morning you wake up to see all your social media profiles are no more. Or worse, social media does not exist anymore. That would be the worst nightmare, isn’t it? Soc… Read More
2018-10-27 09:13
Everything has been changing and involving from its very birth, why leave marketing alone?
It is no surprise that the dependence and use of technology have completely been revolutionized and… Read More
2018-10-22 09:06
Facebook always introduces new features and try evolving its look for its users giving them a unique chance to express. 3D posts are recently introduced on Facebook which engages one’s… Read More
2018-10-19 10:43
In this twenty-first century: the digital agency era, an effective and efficient web presence plays a vital role in order to compete with other businesses, a good website is a key to surviva… Read More
2018-10-10 11:08
In this instant world, we all want things to happen in a jiffy, and with technology advancing and our demands being fulfilled now and then with a mere touch in the name of smartphones, users… Read More
2018-09-26 10:03
It can be difficult for start-up businesses to get their foot in the door, especially with poor or very little market research. If a business doesn’t know what audience they are target… Read More
2018-09-13 08:40
Know Your Audience
How can a plant grow without soaking seed in soil similarly how can a business run without knowing customers? Make the roots of your business strong by knowing who are you… Read More
2018-07-23 10:27
The digital transformation of commerce brings new challenges, but also opportunities for companies on a global scale. Because consumers want instant, rich, and personalized experiences as th… Read More
2018-06-25 12:55
“People will forget what you said, people will forget what you did, but people will never forget what you made them feel.”
That is possible only through a visual. Ad films are sa… Read More
2018-06-22 07:51
Name:
Email:
Phone:
Amount:
Address:
City:
State:… Read More
2018-06-21 07:35
Off-page SEO is also one of the techniques used to improve the position of a website in search engine results page, with the activities that you do away from your website to raise the rankin… Read More
2018-06-06 08:36
Introduction
It’s an uphill process to keep up with Google ranking factors, as their algorithm seems to be evolving on daily basis. But this can be a cakewalk if you maintain your SEO… Read More
2018-06-06 08:36
Introduction
It’s an uphill process to keep up with Google ranking factors, as their algorithm seems to be evolving on daily basis. But this can be a cakewalk if you maintain your SEO… Read More
2018-05-30 13:56
“They had an idea which could disrupt the market and make an impact. They left their jobs, worked hard and created history”.
“It isn’t the consumer’s job to kno… Read More
2018-05-28 00:00
When does someone ask you what is SEO? The simple answer that will be given is “SEO stands for Search Engine Optimization”. But what does it exactly do and how is it helpful… Read More
2018-05-23 16:17
To be an effective Entrepreneur, distinguish your most grounded resources, consistently sustain those natural capacities while overseeing regions of shortcoming, and study what other success… Read More
2018-05-15 07:29
A brand is not just a name or visual identity of your organization its the uniqueness you create in the minds of your customers.
As a startup organization, it is necessary not only to focus… Read More
2018-05-13 09:23
The term AI is something that has been floating a lot in the market but what it means to a layman is basically Robots. Artificial Intelligence is so much more than that, it is a machine with… Read More
2018-05-08 09:49
Create a voice that reflects who you are and what you do
What are you? And what you do? Is easily defined than how you do it? Here how will explain us about the differentiation between you a… Read More
2018-05-05 12:03
Design Thinking is a popular concept started by David Kelly and Tim Brown of Stanford. It is as creative as the name sounds. Design thinking is a unique way of solving problems by focusing o… Read More
2017-11-10 17:54
The most common word that has been frequently heard by Indians is “GST”. This word caused a commotion in the economic world of India, right from individuals to business everybody… Read More
2017-10-30 17:45
From the starting point of being an individual to becoming an influencer in the world of social media is creating a unique content to attract followers always plays a crucial role. Now peopl… Read More
2017-10-17 06:42
Gone are the days of analogous approaches. Fathoming and adopting a shift towards a more digital arrival has become paramount to survive in the current business world for the companies. The… Read More
2017-09-01 17:28
The digital world has been revolutionized with the introduction of many social media apps, platforms, and technologies. Digital advertising is the most advantageous platform for startups an… Read More
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