ABM or Account-based marketing is a result-oriented B2B strategy applied by businesses on specific target accounts. How? By building personalized campaigns that instantly appeal to the targeted high-value clients. For instance, sending personalized emails to potential clients builds trust and brand awareness and is a popular ABM hack. Given the success of ABM campaigns, more […]
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This post first appeared on Expert Speak: How Does Email Appending Exactly Work, please read the originial post: here
