What are Google Local Services Ads? Google Local Services ads focus specifically on connecting local service and repair providers such as HVAC technicians, electricians, and plumbers with lo… Read More
As marketers, we can get pretty comfortable identifying content and messaging that we feel confident pushing to our target audiences, but that scenario no longer fits the Facebook mold. With… Read More
Some marketers dismiss PR as a blunt tool that’s too broad and scattershot (and sometimes expensive) to effectively reach small, narrowly defined audiences with niche brand content. Bu… Read More
Unclear which marketing dollars deliver the best results? Unsure how to reach niche markets? Hesitant about how to prioritize horizontal and vertical market spends? It’s okay. Very few… Read More
If you’re like many HVAC contractors, you’re not fully sold on the concept that Facebook yields measurable results. Many of the contractors we know are still on the fence about w… Read More
If you read Facebook Algorithm Change: What Does It Mean for Businesses? (Part 1 in this series), then you already know businesses are being pushed out of the Facebook feed in favor of posts… Read More
Once again, Zuckerberg and company are making a Facebook algorithm change, and businesses are taking a direct hit as the social media giant aims to prioritize its News Feed content to focus… Read More
If you’re a small business with big plans, you need a marketing strategy to match. We’ll help you cut through the noise and hype and get to the true must-haves for marketing. Get… Read More
Wavelength proudly announces the addition of Creative Director Robert [Bob] Hofherr to support the agency’s growing design department. Hofherr, an award-winning designer, art director… Read More
Be authentic. You hear this a lot in marketing and branding. Brand authenticity is created when everyone that touches the brand is true to the client’s culture, identity, and values. A… Read More
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