As you sink into the world of marketing yourself online, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how Landing pages fit into your digital marketing strategy. Developing a landing page sounds like a simple task, and it can be, but we want to stress that landing pages are vitally important to lead conversion and building your list of prospects.

What is a Landing Page?

• Any page that a visitor lands on after clicking on an ad or link?
• Should not be your home page or the front page of the website.
• It has one purpose and focuses on one idea.
• Helpful for capturing leads.
• You can use them for promotional ideas.
• Simple Layout.
• Also known as a squeeze page, lead generation page, sales page.
• You can have multiple landing pages with the same product or services that promote it differently to test or use for different audiences.

A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or any other page that serves a single and focused purpose. A landing page is a follow up to any promises that you’ve made in your content. Necessarily, it’s the next step toward a visitor becoming a customer. 

Your landing page’s only purpose is to trade your information into a lead or prospect by giving a special offer, piece of information, or a deal in return for providing that contact information(Ex. Name, email, sometimes Phone #).

Landing pages generally have one general option. Submit your information, or nothing else can be done to advance to another page. This tactic can lead to higher conversions because it does not give users any other options. The landing pages job is there to entice the user on something they want an eBook, free trial, contest entry, or webinar registration in return for the submission of contact information. 

A useful landing page will do its job by persuading a potential customer that it’s worth it to provide personal details in return in exchange for whatever you have to offer. 

Landing pages are generally attached through ads through Google, Facebook, Instagram, and other social media platforms. 

The key is to use them in all aspects of marketing in the future, such as email marketing and retargeting strategies.

Landing pages can be found through a general search or via your company website, increasing the likelihood that a potential customer will end up there. Since most of the time, landing pages have one sole purpose or idea behind them, your company should develop more than one page. 

There’s no need to have just one, experts in the marketing would probably suggest that you maintain multiple landing pages, not precisely for certain products but target towards segmented customers and demographics.

Why Use Landing Pages?

Typically a homepage is designed with a general-purpose in mind. It’s a way of exploring the business, how it works, and the values they instill. It is most likely loaded with links and navigation to other areas, whether that’s info about your team and company or editorial content designed for search engine optimization. You need a website for brand awareness and to build repour with your customers. 

Now you have to make sure that all of that hard work translates into sales. Landing pages are a useful lead conversion tool. 

• A great way to drive traffic
• Improve your SEO
• Generate leads

Around 70% of businesses use landing pages to generate; unfortunately, they do it quite often wrong since they are using the home page instead of creating a separate landing page. This not a successful strategy

Landing pages lead customers to a specific product, service, or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.

If landing pages are so relevant, why isn’t every business using them? Well, there is a misconception that they are hard to create and maintain. Fortunately, that isn’t true. Building a useful landing page is less about flashiness and more about getting the consumer what they’re after.