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Find out the latest news in data analytics and marketing. Gain insight from your data.
How To Measure Offline Marketing Channels
2024-02-14 13:11
Before the days of the internet many companies favoured direct marketing activity due to its ability to track performance. The types of channels we consider are: Direct Mail, Door drops, Pr… Read More
2023-10-02 08:44
The team attended the Big Data event 2023 this year. Proving very popular, having to queue to get into the talks and navigate around the venue. Clearly people are enjoying being back face t… Read More
2023-07-24 08:54
One of the key trends we mentioned in our predictions for 2023 was the rise of the use of augmented analytics. This is making use of AI to prepare datasets, analyse it, identify trends a… Read More
2023-07-24 08:50
Each company is structured differently, but generally several departments will have a say in the overall forecasting of the business. As Finance teams control the budget, this can often… Read More
2023-05-22 12:34
We have previously talked about the impending switch from the Google Analytics Universal version to Google analytics 4, which is happening on 1st July 2023. After which point you can acc… Read More
2023-03-20 12:08
Attribution is about looking at the contribution of all channel activity to determine which channel or combination of channels are driving the sales and uplift. When it comes to CRM as… Read More
2023-03-20 12:05
There has been much attention and hype since the launch of the research phase of ChatGPT in November 2022 and how it can answer what appears to be any question that is posed to ,it in an am… Read More
2022-12-13 09:00
What needs to be at the top of your Marketing and Analytics agenda for the coming year? The impact of inflation on business decisions: Marketers are having to justify budgets more and be… Read More
2022-10-31 15:09
When it comes to attributing success metrics, each channel typically has its own way of measuring its impact or performance. These approaches are generally how we make our decisions on w… Read More
2022-09-30 15:44
Maslow re-invented…. Maslow defined a (now) commonly known hierarchy of needs to understand how you can motivate people. The theory states that there are layers to motivation, and… Read More
Season’s Greetings
2020-12-14 17:55
Thank you for all your interest and support over the past year. If we can help in any with your data and analytics projects in 2021, please do get in touch. Wishing you a wonderful festive… Read More
Digging For Gold Inside Your Website Code
2020-07-13 08:19
When we talk about data in an organisation, there are some types which we immediately think of: Customer data Address data Product data HR data Finance data All of these categories of data a… Read More
5%
2019-11-14 17:27
Working with a large UK e-commerce company, the Head of Marketing has a rough rule of thumb for splitting revenue when budgeting. They apportion it as: 1/3 on product development and sales s… Read More
2019-11-05 14:21
For those interested to hear what we had to say at the London 2019 World Programming event; please see the following recording: https://www.fusion-analytics.co.uk/wp-content/uploads/docs/WP… Read More
3 Things To Have On Your Radar For 2019
2018-12-18 08:44
3 things for your data and analytics 2019 radar  As 2018 draws to a close many businesses are embarking on evaluating and planning their activities in the year ahead.  When it com… Read More
What A Year That Was!
2018-12-17 08:08
What a year that was! 2018 will probably be remembered for the year when data and privacy rights were well and truly welded together and consumers and businesses rushed to rethink how they… Read More
Spotting The Return Of A Long-lost Customer
2018-11-20 08:49
Spotting the return of a long-lost customer Virtually every business will have customers who buy from them from time to time. In some cases the time period between purchases can run into mo… Read More
Reducing Your ‘abandon Basket’ Rate
2018-11-20 08:36
Reducing your ‘abandon basket’ rate A major challenge for Ecommerce businesses is to reduce their abandon basket rate.  Statistics this year have suggested the average rate… Read More
Is GDPR Going To Create More Data Silos?
2018-05-25 08:02
Is GDPR Going to Create More Data Silos? With the General Data Protection Regulations (GDPR) now in force, it’s worth noting some potential risks going forward to data management. The… Read More
Data Quality Measures – Help Or Hindrance
2018-05-17 08:53
Data Quality Measures – Help or Hindrance With so many organisations focusing on their readiness for the General Data Protection Regulations (GDPR), the quality of an organisation&rsq&helli…Read More
PR – MTEX – 16/02/2018
2018-02-16 15:00
The ingenious solutions and tech transforming the digital marketing landscape will be showcased at the ExCeL on 21 & 22 March, 2018. Marketing Technology Expo (MTEX) is Europe’s l… Read More
2018-02-16 12:00
Synopsis We all have questions that we cannot currently answer with the information at hand: How well am I doing? How big is this market? What will happen if…? What is the best way f… Read More
2018-02-02 11:45
Companies are increasingly looking to outsource their analytical needs, rather than recruit internally or use existing analytical staff. The strengths of another business can be invaluable… Read More
Does 2018 Mark The Death Of The Cookie?
2017-12-20 17:02
Yes, another GDPR post. However, whilst many articles on this subject say what you will not be able to do anymore we have developed something that you can use. There is still great ambiguit… Read More
Mo Data Mo Problems?
2017-12-06 09:50
Mo Data Mo Problems? With the best intentions in the world, as you collect more data it will eventually lead to problems. Before you get to that point there is a journey of getting more dat… Read More
What Is Big Data?
2017-11-27 09:18
What is Big Data? When talking about ‘big data’ analysts will generally be referring to three main things. With a dataset or table, it can be ‘big’ in two ways, the… Read More
Analytics And Market Research
2017-09-26 14:26
Do you use market research to find new insights, and predict trends? Do you have difficulty in applying these findings? Analytics and Market Research Using data science and analytics it… Read More
4 Reporting Issues You Can Overcome In 2017
2017-09-26 13:44
We all have reports that we need to keep on top of. Some of them can seem to take a little longer or seem more effort than they should. In this day and age, it should not be the case. 4 Repo… Read More
Best Practices Of Digital CRM
2017-09-22 10:05
Best Practices of Digital CRM For too long digital marketing and CRM have been two separate disciplines. A lot of digital solutions are focused on prospecting; e.g. SEO and PPC, even activi… Read More

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