Reading Time: 3 minutes
Valentine’s Day is here
Like another year more, Valentine’s day comes back to bring gifts to all our partners. Only if you are lucky to have one, or not? Ja. Anyway, valentine’s day is the more important love event of the year. The event that justifies to create and launch a great Campaign. The event that to motivate to purchase products or service. In fact, the event that I have to learn how to manage and launch a success campaign. There is something I really love, that is my job.
As in others campaigns, I didn’t have experience. I didn’t have previous campaigns to support my ideas. Despite I don’t have enough time, I have the knowledge, the passion and the creativity to launch a good campaign. Therefore, I have launched the best I could do it. We’ll see the outcomes.
The Email Marketing Campaign
The steps of the campaign
I’ve planned three steps in the campaign:
1.- First step: an email to all our list (pubs and restaurants). Introducing and remember valentines day. I sent an email inviting to do a love’s test.2.- Second step: an email to all our list but segmented by outlets. I mean, an email to all subscribers in pubs and another to restaurants. That email contained the menu for that day. Each outlet has a different menu. 3.- Third step: finally, an email to all our list but, again, segmented by outlets, with the link to book online. I should be do another fourth step with the subscribers who booked a table online. An email with a form to rate the experience with us.
What do I need to improve for the next Valentine’s Day campaign?
I think I didn’t set up the campaign with enough time. I think I didn’t segment the list very well. And also, I didn’t create a campaign with enough ideas and resources to provoke desire in our subscribers. I need to improve, at least, all of these things for the next year.
The anecdote of the campaign
One day, my boss came to my desk asking what exactly I did for the valentine’s day email marketing. He wanted to know why I sent an email with a love’s test. One customer has complained because the result of this test was incompatible with her partner. She told to my boss that she isn’t going to book a table for that day because she is incompatible with her husband and now they are upset. Really? Only was a love’s test. Nothing else, a simple funny test. Anyway, I know you can find customers of all colors in your business.
Ah! I forgot… Happy Valentine’s Day!
Bookings Online, My First Growth Hack
My First Campaign In LinkedIn Ads
Beginning With Business Intelligence Tools
Quick Example Of A Growth Hacking Task
My Journey Starts Here
Written By Ruben Lozano
Ruben Lozano is a Digital and Ecommerce Marketing Manager at Tomato Tree and Inbound Marketing Manager at RoomAgree. His specialities include Growth Hacking Marketing and Inbound Marketing. When not at work, Ruben can be found playing basketball or in Starbucks drinking a mocha and at least 3 books in his backpack.
The post Valentine’s Day Email Marketing Campaign appeared first on The Diary Of A Growth Hacker.